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Growing Expenditure on Entertainment Augments Growth of Mobile TV Market

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Published on : Sep 01, 2016

The increasing number of people streaming videos on their mobile devices has become the very basis for the surge of the mobile TV market. This growth is being enabled by the increasing uptake of tablets and smartphones across the globe. The rising purchasing powers, improving disposable incomes, and penetration of the Internet to the remotest areas has collectively led to a growth of the global mobile TV market. Analysts predict that the mobile TV market will grow at a positive CAGR between the forecast years of 2016 and 2024 as Internet service provides upgrade their offerings. 

Rich Content on the Internet Spikes Demand for Mobile TV

The global mobile TV market is also likely to benefit from the growth in the quality of content on the Internet. Furthermore, the increasing demand for movies, live streaming, and entertainment will also boost this market in the near future. Pay TV services are expected to dominate the global market as it is a convenient solution for several users. Free air services will also augment the demand for mobile TV market in the near future. However, premium video content services or TV channels will be is greater demand than free air services during the forecast period.

Large Population Base in Asia Pacific Backs Growth of Mobile TV in the Region

Currently, Asia Pacific holds a leading share in the global mobile TV market as the region has a vast population base. The growth in mobile data subscriptions in the region, rising investments in mobile networks, and increasing usage of handsets equipped with TV are driving the demand for mobile TV. Some of the leading players investing in building the mobile TV market are Verizon Communications, Inc, AT&T, Inc., MobiTV, Inc, Sky plc, Comcast Corporation, Bell Canada.

The changing mindset towards entertainment and the increasing expenditure on entertainment in several developing nations of the world have also contributed towards a stupendous rise of the mobile TV market in the recent years.

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