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Growing Distribution Channels and Growing Popularity to Fuel Growth of Pasta Market Worldwide

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Published on : Jun 03, 2016

Pasta is considered as one of the most popular and traditional Italian cuisine, which is enjoyed and loved by all age groups across the globe. Pasta is prepared using dough that is unleavened of wheat flour and water. Pasta is available in all parts of the world in different shapes and sizes. The easy to prepare and longer shelf life are the key factors propelling the growth of the global market for pasta in the next few years. In addition, the growing distribution channels worldwide is another factors augmenting the sales of the global pasta market.

Pasta is one of the most versatile food item, due to which it is prepared with diverse foods items and in several varieties. Thus, the global pasta market is projected to grow at a fast pace in the next few years. In addition, the changing lifestyle and changing consumer preference for food are the other factors projected to fuel the growth of the market in the next few years.

On the basis of product type, the global market for pasta can be classified into the following types:

  • Dried Pasta
  • Fresh Pasta

Among these two types, the dried pasta segment leads the overall market, holding the largest share pasta market worldwide. This segment is further anticipated to remain in the leading position in the coming few years. In the early days, fresh pasta was prepared by hand and was very popular; nevertheless, the growing demand has forced the increased use of machines to prepare fresh pasta. At present, dried as well as fresh pasta are widely available across the globe in different shapes.

The rising demand has resulted in increased participation of players operating in the global pasta market. The players in this market are making efforts in introducing innovative spaces and sizes to attract more consumers in the next few years. Some of the leading players engaged in the global pasta market are American Italian Pasta Company, Fiori-Bruna Pasta Products, Inc., Armanino Foods of Distinction Inc., General Mills, Sbarro, Inc., Strom Products Ltd., Nissin Foods Holdings Co., Ltd., Campbell Soup Company, and ConAgra Foods, Inc.