Published on : Mar 08, 2018
In the quest to enhance its partnership program, Google is making efforts to get more enterprises on its cloud platform. The renewed zest of the company to get more enterprises would play a pivotal role to give supremacy to the company over its competitors. The global rivals of the company such as Microsoft, Amazon, and Alibaba could be outdone by Google with its new strategy. The market in India is expected to play a decisive role in ascertaining the success of the cloud companies. Google has already set over 6 data centers in Asia Pacific where the adoption rate of cloud platforms is higher than other regions.
Attracting Indian Businesses
Google is aiming to harness the potential of the Indian market where there are approximately 3500 independent software vendors (ISVs). In order to penetrate into the regional markets, he company is targeting global businesses that have ties with local vendors. This would also help Google in accessing tier-2 cities where businesses would readily adopt cloud services rather than investing in IT infrastructure. Currently, ‘Amazon Web Services (AWS)’, the cloud-based platform provided by Amazon dominates the market in India on account of its early genesis in the region.
Differential Approach of Google
Google accepts that its reach in India was limited in the past years, and it now aims to make heavy investment to capture the regional market. The company states that it would bank on its expertise with machine learning and Artificial intelligence to outrun the competitors. With the hope of a better future, the company’s heads have pointed to the interest shown by businesses in Google’s cloud services.