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Global Test Automation Market to Expand to Reap Benefits of Digitalization across Industries

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Published on : Apr 19, 2016

Test automation refers to the use of specialty software for executing several tests in software testing. At the time of test automation, actual outcome is compared with the expected outcome in order to achieve a desired degree of precision in the entire software testing process. 

Presently, the global test automation market is displaying a healthy growth as organizations are focusing on elevating IT spending for software testing and quality assurance. This is because organizations have recognized the significance of latest software testing and quality assurance applications in order to reap full-fledged benefits of digitalization of systems. Other than this, the ever-increasing utilization of mobile data in telecommunications, multimedia travel, and manufacturing processes are also reasons for the gaining traction of the test automation market. Moreover, the use of cloud programming to reduce effective time-to-market are supporting the market’s growth.

However, high cost of operations of test automation systems that requires high infrastructural investments and high timeframes for setting up the same are restraining this market’s growth. In addition, lack of testers that are trained for desired training skills for execution purposes is hindering its progression.

Functional testing dominated the system type segment of this market in 2015. This segment held a share close to 23.2% in the overall market in the same year. It is expected that functional testing will retain its lead position in the future as well. Nevertheless, security testing will display the fastest growth rate in the overall market in the near future. Increasing connectivity of data and information systems and growth of Internet of Things (IoT) and cloud computing are reasons for this. 

North America dominated the market in 2015 with a revenue share of close to 44% in the global market. Rising traction for quality assurance practices within organizations and a focus on transformational projects for high ROI and shorter time-to-market are reasons for this.