Published on : Nov 17, 2016
Growing concerns regarding ill-effects of traditional plastic packaging on the environment has given birth to plant-based plastic packaging, which are made from agricultural waste, sugarcane, switch grass, and corn. Plant-based plastic are biodegradable in nature, and although significantly costlier than the traditional plastic, several global companies are focusing on switching their packaging material to gain from rising environmental awareness among the end-users. Additionally, several manufacturers are using plant-based oil in plant-based plastic packaging for processing plastic instead of petrochemicals which as a result makes even more environment friendly. According to a report by Transparency Market Research (TMR), plant-based plastic packaging helps reduce greenhouse gases by up to 35% and takes up to 36% less energy to make as compared to conventional plastic packages.
Initiatives by Prominent Players for Adoption of Plant-based Plastic Packaging
In April 2011, P&G (recently acquired by Coty Inc.) introduced Pantene, a range of shampoos that were rapped with plant-based plastic packaging. The Coca Cola Company is focused on completely shifting to plant-based plastic packaging from traditional packaging as per their green initiative plan 2020. AT&T already uses packaging that contains 3% plant-based materials sourced from sugarcane ethanol. In August 2016, Canada-based Solegear Bioplastic Technologies, Inc. and r-pack international collaborated to meet the increasing demand for plant-based plastic packaging from the end-user industries. In October 2016, Woolworths launched an innovative green milk bottle in South Africa, consisting of 30% plant-based plastic.
North America Market Expected to Exhibit Double Digit Growth Rate
Due to the presence of disposable income among the end-users, government regulatory for the manufacturers to adopt eco-friendly materials, and high adoption rate of new technology, developed countries in North America are the dominant market for plant-based plastic packaging. Along with Europe, North America holds more than half of the market share in the global plant-based plastic packaging market in terms of value. Asia Pacific market is also anticipated to expand at a healthy rate due to extensive urbanization and vast population.