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Global Pasta Market to be Driven by Increasing Popularity and Rising Distribution Channels Worldwide

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Published on : May 13, 2016

Pasta is one of the traditional and popular Italian cuisine, which is available and loved across the globe. The preparation of pasta is done using an unleavened dough of wheat flour that is mixed with water and is available in different shapes. Pasta is considered as a versatile food product and thus, is it is prepared in different varieties. The global market for pasta is expected to witness rapid growth in the next few years, owing to the changing lifestyles and consumer preference for food.

The global market for pasta can be broadly divided on the basis of type into:

  • Fresh Pasta
  • Dried Pasta

Among these types, the dried pasta segment accounts for the largest share in the overall pasta market and is estimated to remain in the topmost position in the next few years. Traditionally, fresh pasta was made by hand and was more popular; however the rising demand has resulted in increased used of machines for manufacturing fresh pasta. Both, fresh as well as dried pasta are available in the market in different shapes.

The increasing popularity of pasta has resulted in a tremendous growth of global pasta market in the last few years. The longer shelf life and quick and easy to cook are the major factors fuelling the growth of the global pasta market in the next few years. In addition, the high nutritional value of pasta and rising number of distribution channels, including hypermarkets and supermarkets are further expected to boost the demand for pasta in the next few years. Moreover, then increasing number of nuclear families and working individuals have resulted in outside eating, which indirectly is fuelling the growth of the global pasta market. 

The growing demand for pasta across the globe has attracted numerous players to participate in the market and create a niche for themselves. The major players operating in the global market for pasta include Barilla Holding S.p.A Archer Daniels Midland Company, Armanino Foods of Distinction Inc., Sbarro, Inc., Fiori-Bruna Pasta Products, Inc., Strom Products Ltd., Campbell Soup Company, General Mills, Nissin Foods Holdings Co., Ltd., ConAgra Foods, Inc., and American Italian Pasta Company.