Published on : Mar 07, 2016
Organic personal care products are produced using natural ingredients of plants and manufactured under eco-friendly conditions. In recent years, the awareness regarding the use of natural ingredients for manufacturing personal care products has been gaining traction. Moreover, the preferential shift of consumers towards organic products have been the major factor for the rapid growth of the global market for organic personal care products. In addition, the harsh chemicals used in products and its side effects on the skin has further boosted the use of organic products among the population across the globe. However, the short shelf life of these products is the major concern faced by the players operating in the market. Several companies are taking constant efforts and spending a huge amount on research and development activities so as to tackle this issue.
The rising health awareness among consumers, new product launches, and rapid widening of distribution channels are the other factors that are expected to fuel the growth of the global market for organic personal care products. The evolving rules and regulations for supporting an organic way of life have encouraged several players of the market to participate and expand its product portfolio. On the other hand, the expensive product line is the major factor that is estimated to hamper the growth of the global market for organic personal care products in the next few years.
On the basis of type, the global market for organic personal care products can be segmented into:
- Hair Care
- Skin Care
- Oral Care
- Feminine Hygiene Care
All these products are manufactured using natural ingredients and do not contain any kind of synthetic chemicals including aluminum salts, phthalates, parabens, and petrochemical. As a result, these products are non-toxic as well as environmentally friendly.
The major players operating in the global market for organic personal care products include Yves Rocher, The Body Shop, Estee Lauder, and The Hain Celestial Group. The increasing demand for organic products has resulted in growing competition among the major players. In the next few years, several companies will take part in the overall market, expanding their product catalogue and gain competitive advantage.