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Global Market for Coffee Premixes helped by Introduction of New Flavors

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Published on : Nov 30, 2016

The ubiquitous coffee has received a makeover of sorts in the past couple of years. With coffee joints and restaurants mushrooming in every nook and cranny, coffee makers have rushed in to tap into the opportunity. Taking advantage of the versatile nature of the beverage, astute producers have spawned a new industry altogether for coffee premixes, which are a flavorful and aromatic concoction of various ingredients made from premium quality coffee beans. Among other things, a coffee premix comprises of caffeine, coloring agents, and preservatives.

What’s Fuelling an Uptick in Demand in the Market?

Coffee premixes are seeing a growing demand from both individual consumers and Quick Service Restaurants (QSR). To tap into the lucrative market manufacturers have been rushed in with different flavors to entice the palates of discerning consumers. Further, on account of effective sealing that stops moisture from entering, coffee premixes have a comparatively longer shelf life. This also contributes to their higher demand.

Health benefits of coffee premixes are another factor boosting demand. Black coffee premixes, for example, are devoid of calories and fat. They contain soluble fibers that help in battling diabetes. Other positive impacts on health include overcoming depression, kick starting brain activity, enhancing physical stamina, burning fat, and regulating blood pressure level. Interesting and innovative packaging of the product has upped demand too. Small sachets, for example, make it convenient to carry the product.

Health Concerns Drives Market in China

Geography-wise, the coffee premixes industry can be segmented into North America, Asia Pacific, Latin America, Europe, and Middle East and Africa. Countries such as Finland, Norway, Netherlands, China, Argentina, Brazil, and South Africa, among others have outpaced others in terms of consumption. China, for example, holds a leading position in the global coffee premixes market on account of its large population that is increasing becoming health conscious.

In terms of production, Brazil tops followed by Vietnam and Colombia. Coffee plantations covering vast swaths of land in southeastern states of Brazil such as Parana, Minas Gerais, and Sao Paulo produce almost 40% of the world’s total coffee supply.