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Global Low-calorie Food Market to be Driven by High Prevalence of Obesity in Developed Countries

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Published on : Mar 01, 2016

The WHO states that over 1.5 mn deaths every year are linked to diabetes. 2014 statistics of WHO also demonstrate that nearly 13% of adults across the globe suffered from obesity and 39% adults were overweight. Many factors are responsible for the rising prevalence of obesity and excess weight among the global population, including wrong food habits, lack of routine exercise, and intake of high-calorie food products. The percentage of overweight and obese people is slightly higher in developed regions as compared to developed regions such as Asia Pacific.

Rising concerns regarding the effect of obesity and excess weight on human health and the association of these conditions to diseases such as diabetes and cardiovascular conditions have prompted government as well as private bodies in actively promoting benefits of balanced diets. This, combined with a rise in consumer awareness about these facts, has driven the increased demand for low-calorie foods in the past few years on a global front.

The rising interest of industry participants in the sector is also a major factor that is expected to significantly benefit the overall development of the global low-calorie food market. In recent years, consumers have become increasingly more aware about the ill-effects of food and beverages with high-sugar content and are preferring low-sugar and low-calorie products. This, combined with a continuous rise in health awareness among consumers, has led to an increased demand for low-calorie bakery products, beverages, salad dressings, etc.

Looking at this trend, many companies in the food and beverages industry are expanding their product portfolios to include healthier foods in their offerings. This has led to an increased level of sophistication in the market with an increased number of options available for the consumer to choose from.

Contrary to popular belief, evidences have showed that food products including artificial sweeteners such as aspartame can actually trigger weight gain, affect the level of glucose in the blood, and can also interfere with the insulin response of the body. To neutralize the negative promotion done by such research studies and gain back the lost consumer confidence is currently one of the major challenges faced by the global low-calorie food market. Another major factor that is limiting the growth of the market to a certain extent is the high-price structure of most low-calorie food products. This is especially true for developing parts in Asia Pacific and Rest of the World, making it somewhat difficult for companies to expand their businesses in these regions.

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