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Global Juice Market to be Driven by Introduction of Organic Juices in Product Portfolio

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Published on : Mar 14, 2016

In the overall beverage industry, the juice market has been growing at a substantial rate in the recent years. The growing awareness regarding a healthy lifestyle has been encouraging consumers to prefer fruit and vegetable juices over other beverages available. As a result, the global market for juices accounts for a major share in the beverage industry. On the other hand, the increase in the demand for aerated drinks is one of the major factors that is expected to hamper the growth of the global juice market in the coming years.

The global juice market has been broadly classified on the basis of type into:

  • Vegetable Juices
  • Fruit Juices

Both these segments of the market, have been gaining traction in the recent years. There are several flavors available in both the segments, which largely depends on the availability of fruits and vegetables in that specific geographical region. Apart from that, the global juice market has been witnessing a significant growth owing to the introduction of organic juices in the market. Consumers, all over the world are inclined towards organic products for a healthy lifestyle. Some of the prominent players engaged in the organic juice market are True Organic, Go Green, and Suja Elements. These companies are introducing new flavors in the organic segment attracting new customers. Many manufacturers are also taking efforts to create a niche for themselves and introducing new schemes and promotional activities for new flavors. 

The global juice market is one of the most competitive markets in the overall beverage industry. In recent years, the global juice market witnessed rapid growth owing to the growing demand for healthy products among the population. The demand in the global juice market is further fueled by the extensive consumer trend and rising preferences for juice. Several manufacturers are spending a huge amount on research and development to introduce new flavors and strategies to increase the consumer base. The addition of organic juices to their portfolio is expected to boost the demand for juices in the next few years. Some of the major players operating in the global juice market include Del Monte, Coca-Cola Co., PepsiCo, Welch’s, Nestle, Dr. Pepper Snapple Group Inc., and Citrus World.