Published on : Aug 02, 2016
Hairbrushes with rigid or soft bristles are widely used across the globe for hair styling, grooming, detangling, and smoothing. The growing awareness regarding hygiene and improving lifestyle of consumers have augmented the growth of the global hairbrushes market in recent years. There are numerous types of hairbrushes available in the market taking the need of consumers into consideration. Personal hairbrushes are used by consumers for hair detangling and hair styling on a regular basis; whereas, the professional hairbrushes are used in hair studios and salons. The introduction of infrared hairbrushes to improve the blood circulation have created numerous opportunities for the key market players.
The rising awareness among the population regarding hair care and personal grooming have contributed extensively toward the development of the hairbrushes market in the near future. In addition, the rising number of haircare salons and hair styling institutions are accelerating the growth of the overall market in the coming years. The growing inclination of consumers towards advanced integrated brushes is projected to fuel the growth of the hairbrushes market across the globe.
On the flip side, the lack of product innovation is estimated to curb the growth of the global hairbrush market in the next few years. As a result, several hairbrush manufacturers are making efforts for product innovation in order to strengthen their position in the market and create a niche in the near future.
The global market for hairbrush is extremely competitive in nature owing to the presence of numerous players active in the market. However, a large number of local players are providing products at a very cheap rate which is intensifying the competition among the leading players. As a result, the prominent players in the market are emphasizing on offering new and innovative products to the consumers in the next few years.
Some of the leading players engaged in the global market for hairbrush are Ibiza Hair, Kent, L’Oreal, Conair, Babyliss, G.B. Kent & Sons plc, Denman International Ltd., Braun, Tangle Teezer, Wet Brush, Goody Products, Inc., Spornette, Vega, Mason Pearson Bros Ltd., Revlon, Crave Naturals, Scalpmaster, Trevor Sorbie, Good Hair Day, and AirMotion Pro.