Published on : Jun 15, 2016
Frozen foods refer to food products that are stored at a sub-zero temperature in order to retain its moisture content and preserve it in a solid state. The low temperature helps in storing the required food for a relatively longer time. Frozen foods have been in high demand across the globe in the last few years, creating potential opportunities for the players operating in the global frozen foods market. As a result, the overall market is estimated to grow at a significant rate in the next few years.
On the basis of product type, the global frozen foods market can be divided into:
Frozen foods help in storing the food and use at ease when required. The hectic lifestyle leaves very less time to cook in the kitchen, owing to which the consumers prefer the use of frozen foods. In addition, the rising number of working women worldwide is projected to augment the growth of the global market for frozen foods in the coming years. However, the growing health-conscious population is one of the major restraints in the global market.
Introduction of Innovative Frozen Food Products to Drive Global Frozen Foods Market
The growing popularity of frozen food and easy and fast cooking options are the major factors boosting the demand for frozen foods across the globe. Thus, several new players are expected to enter the market and expand their product portfolio to gain the competitive advantage in the market. The leading players are spending an enormous amount on the introducing new and innovative products in order to attract new consumers and strengthen their position in the global market. Furthermore, the growing demand for fast-to-cook frozen foods and ready meals are projected to bolster the growth of the global frozen foods market in the near future.
The prominent players active in the global frozen foods market include Iceland Foods Ltd., Kraft Foods Group Inc., ConAgra Foods, Heinz, Tyson Foods Inc., Unilever Plc, The Schwan Food Company, Allens, Inc., General Mills Inc., Birds Eye Foods, Inc., Ajinomoto Co., Maple Leaf Foods Inc., Nestle, Amy’s Kitchen Inc., and McCain Foods Canada.