Published on : Feb 17, 2016
Beer is a widely known alcoholic beverage that is made with hops, yeast, malt, and water. Beer is considered as one of the oldest brewed drink and has been consumed since hundreds of years. In recent years, the consumption of beer has increased tremendously across the globe owing to the increasing popularity. The growing number of local breweries is the major factor boosting the demand for beer in the global beer market.
Apart from that, the strong marketing activities, promotional activities, and campaigns by the major players operating in the market are the other factors fueling the growth of the global beer market. In addition, in recent years, beer is considered as a social drink and is being largely consumed by the younger generation, which has directly surged the sales figures of beer in the global market.
The major types of beer available in the global market are:
- Popular Beers
- Premium Beers
- Super-premium Beers
- Imported Beers
- Non-Alcoholic Beers
- Light Beers
- Malt Liquors
- Ice Beers
The global beer market is expected to witness a rapid growth in the next few years; however, the fluctuating prices if fuel is one of the major concerns that is projected to hamper the growth of the global beer market. Some of the leading players operating in the global beer market are Yanjing Brewery, Asahi Breweries, Anheuser-Busch InBev Sapporo Breweries, Tsingtao Breweries, Grupo Modelo, Kirin Brewery, Molson Coors Brewing Company, Asia Pacific Breweries, Heineken N.V., and Carlsberg Breweries A/S.
According to a new study conducted at a certain University, beer is considered as a good rehydrating agent if compared to that of alcohol. So after a person goes through a heavy exercise schedule, beer can be consumed to keep the body hydrated. If the younger generation across the globe starts following this trend, then the demand for demand is estimated to grow substantially in the coming years. However, consumers do need to keep in mind that beer falls under the broad category of alcohol and over consumption of it will affect the liver and overall health of a person.