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Ghanaian fashion industry goes international

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Published on : Jul 01, 2014

Ghana’s fashion industry is getting support from the Ethical Fashion Initiative project of the International Trade Centre (ITC), and a Product Development Centre (PDC) has been inaugurated in Accra, reported Ghana News Agency.

The Product Development Centre (PDC) is an important part of the on-going Ministry of Trade and Industry (MOTI) and Swiss Government supported initiative. It is there to create competitive ethical fashion industry in Ghana. 

The PDC will provide emerging fashion brands and talented fashion design trainees with a professionally managed center for developing their creations.

Chief Director of MOTI, DawarnodaBaeka, spoke at the inaugural ceremony that they have been trying to improve the performance of the textile and apparel sector for more than a decade now. However, it hasn’t met any of the expectations. He also urged the Swiss State Secretariat for Economic Affairs (SECO) to not abandon the ‘Ethical Fashion Ghana Project’ at this growing stage. Instead let it explore the possibilities of expanding the work across the country.

The Ethical Fashion Ghana Project is a MOTI-Swiss Government joint project by the ITC. It primarily aims at creating a sustainable export market for ethical fashion products supplied by micro-enterprises.

In addition, the Chief of Ethical Fashion Initiative, Simone Cipriani, Poor Communities and Trade Programme, International Trade Centre, Geneva, said the project will be encompassed around local African designers, because they believe that creativity lies in Africa too. 

Ghanaian designers will be given the opportunity to produce quality products in order to meet the requirements of the international market. He added that five products of the Ghanaian designers were successfully showcased in Milano.

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