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Florida Blue Ventures In Healthcare Market with South Florida in Spin

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Published on : Mar 09, 2015

At a time when the retail healthcare world is booming, globally leading insurers like Florida Blue are venturing into the business to capitalize on the growing opportunities in South Florida. In September this year Florida Blue will cut the ribbon of three integrated care facilities which are designed to cater to the population of South Florida and Central America. These facilities would offer top grade specialty service, primary healthcare services, laboratory and diagnostics infrastructure under one roof. Industry sources claimed that the insurer is vying to build these centers in model of healthcare units which are native to Latin America. 

The decision to set up the advanced healthcare centers in South Florida indicates the planned move to administer consumer oriented style of healthcare services that has grown in popularity since the Affordable Care Act was implemented. A significant rise in the number of insured populace was note with over 1.6 million Floridians already enrolled in the marketplace and even more number of people letting go off their employer’s coverage to opt for the coverage and individual plans of their choice on the exchange. 

Industry insiders are of the view that consumers across the region are seeking for more transparent and affordable options of coverage. They are giving preference to options where they can compare price and get prompt services. 

The retail healthcare following the Expedia model of healthcare services wherein the clinics actually post their services charges and prices online allowing consumers to choose for the services they want as well select the time and place for the service is fast gaining in popularity in the region. The consumers seemed to have liked the option for availing medical services sans appointment sans waiting for doctor. Moreover, the new method also ensures that there is no ambiguity in the price schemes offered by these centers for medical or healthcare services. 

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