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Fiat Anticipates Low-cost Compact Car Range to Imitate Dacia's Success

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Published on : Oct 12, 2015

Fiat is anticipating to imitate the success of the no-frills Dacia brand from Renault. The company is expecting to introduce an advanced compact car range, which would be based on the Aegea idea.

As stated by company sources, Aegea production is slated to be practical and frugal same as Dacia's' Sandero hatchback and Logan sedan, both of which are subcompact models.
Aegea by Fiat will be for the compact segment in Europe, where Dacia does not have a presence. As further stated by the Chief Operating Officer of Fiat Chrysler in Europe, the production of Aegea will not have any direct rival. Hence, this will be a test for the European market where the affordable compact car segment is almost non-existent.

In Europe, the Aegea will be introduced as an affordable spacious five-door car, which will be positioned at the lower end of the compact segment in the region. Though the pricing of the car has not yet been released, as speculated the sedan is likely to be start at 12,000 euros.

As further stated by Fiat Chrysler CEO at Europe, the company is receiving good reaction for the car. The car was showcased to Italian dealers, which went pretty well. 

Earlier at the Istanbul auto show in May, Fiat unveiled the Aegea slated to be launched as a sedan. The sedan is scheduled for the production version in Turkey to commence in November, which will be followed by a rollout in Europe, Africa, and Middle East spread across 40 countries.

For the March auto show in Geneva, Fiat is slated to showcase the station wagon and hatchback variants of the Aegea. The Aegea sedan will replace Fiat's Linea, and will compete against Skoda Rapid and Peugeot 301 in Eastern Europe and Turkey that are popular for sedans.