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Dominos Sees China as the Next Most Lucrative Market

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Published on : Apr 08, 2015

It is only surprising that how China, the hub of internationally loved delicacies, could stay aloof from delving the concept of pizza. For all these year the country of billion-plus residents was not much familiar with the concept of fast food pizzas. However, the wheels are rolling and if things go well, the country will soon welcome the most prominent pizza operator, the Domino’s. 

Domino’s at present is working to negate the obstacles to make a smooth entry in the country. Speaking on market restraints, CEO and President of Domino’s Pizza, J. Patrick Doyle said, one challenge the chain has to face, is that Chinese people prefer to sit in restaurants and enjoy the meal that they are paying for. In addition, cheese is traditionally not a part of diet in China, since many Chinese are lactose-intolerant. 

In his interview with TheSteet, Doyle also mentioned, the company is planning to capitalize on the growing popularity of cheese as a mainstream in China. He also mentioned the growing dairy herd in  the country will also assist the company in maintaining its supply chain. 

Domino’s at present has only 60 restaurants across China that represents a meager 0.5% of the global store count for the company, which is 11,629, while Pizza Hut has 1,572 l,ocations in China, which represents 3.8% of the total number of restaurant the brand has globally. 

Speaking on the market opportunities for pizzerias in China, the founder and president of Papa John’s said, Beijing will continue to be a lucrative market for the restaurant chains. Further the leading pizza restaurants worldwide are of the view that if China adopts pizza like westerners did, it will open up huge opportunity for the restaurants. 

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