Published on : May 11, 2016
Butter and margarine are among the widely used food products in the food industry worldwide. Butter contains butterfat, proteins, and some quantity of water; whereas margarine comprises refined vegetable oil and several times it also contains some amount of animal fat. Butter and margarine, both are used widely for baking, cooking, and as a spread in a range of dishes so as to enrich the taste of that particular dish. Margarine is used at a substitute for butter; nonetheless, it varies quite a lot in terms of taste as well as some properties. Margarine also consists of some additives, due to which the demand for margarine is a comparatively less than butter.
The global market for margarine and butter is estimated to grow at a fast pace, owing to growing consumption of outside food in developing economies. In addition, the changing eating habits and product innovations are some of the factors expected to fuel the growth of the market in the near future. On the flip side, the increasing rate of obesity and rising health issues are the key factors that are estimated to hamper the growth of the market in the next few years.
The global market for margarine and butter can be classified on the basis of its consumption and usage into spreadable and non-spreadable. Furthermore, there are numerous types of margarine and butter available in the market across the globe, such as:
- Butter Margarine
- Cultured Butter
- Uncultured Butter
- Whipped and Cream Butter
- Liquid Margarine
- Other Margarine
The expanding food industry holds immense potential for the growth of the global market for margarine and butter. At present, the global market for margarine and butter is extremely fragmented, owing to the existence of several players, which are dominating the overall market. In the next few years, several other players are expected to set their foot in the global market expanding their product portfolio in order to attract more consumers and create a brand name for themselves. The leading players operating in the global market for margarine and butter include Farmers’ Cooperative Creamery, Kraft Foods, OJSC Creative Group, Arla Foods, Deam Foods Company, Friesland Campina, and AMUL India.