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De Rucci Enters U.S. Market in a Bid to Expand its Business

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Published on : Jul 30, 2015

De Rucci, a China-based bedding and home furnishings company, has entered the U.S. market with an extravagant showroom, specially designed to showcase the manufacturing and retail capabilities of the brand.

The new 7,500-square-foot showroom of De Rucci will be based in Las Vegas and is expected to replicate the high-end home furnishings stores the firm operates in more than 15 countries. The firm provides a number of state-of-art adjustable sleep sets and various other high-end sleep systems, its officials stated.

Mr. Steve Eisler, the bedding veteran, has been hired by De Rucci as the director for it’s the United States’ arm. Mr. Eisler has years of experience in marketing conventional, adjustable beds, and specialty sleep to the mattress retailers in the U.S.

The company, based in Dongguan, China, is a mattress and bedding specialist and operates over 2,500 retail stores across the globe and has a production space of 5 million sq-ft at the production units in China, Australia, and Europe.

De Rucci is committed to provide its customers with modern and comfortable bedroom furniture of the best quality. The firm was founded in 2004 and has become one of the fastest growing Chinese brands across the world. In Asia itself, the firm operates over 2,000 stores, as per the officials.

The production units of De Rucci in China manufacture a wide range of sleep products such as a dozen types of adjustable beds, a broad array of sleep sets, and various kinds of sleep accessories like pillows of 60 different styles and a huge verity of bed sheets. The firm also manufacture leather furniture and other sleep accessories.