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Costa Coffee Hopes to Double Annual Sales with New Self-Service Machines

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Published on : Dec 20, 2013

Britain\'s leading coffee chain Costa Coffee isn\'t content with just rapidly expanding its stores in the national and international market. The coffee giant is now aiming at making inroads into the self-service market with an army of self-service machines created by Italian designers and enabled by Atomhawk—the company credited for the Pottermore interactive website for Harry Potter fans.

Costa Coffee, that is a part of Whitbread Plc, has gained popularity over the years for responding to the scaling demand for economical coffee treats. The company hopes that by 2018, its sales would double to $3.3 billion, especially driven by its aggressive expansion in China and other high-growth centers. The company currently runs over 2,770 stores worldwide.

Costa Coffee now plans to expand its Costa Express Self-Service Machines business arm that help it register a presence in places where it might not be feasible to operate a full store.

Since the inception of Costa Express in May 2011, Costa Express\' self-serve machines have touched a whopping 3,000 and are installed in gasoline station forecourts and retail stores among other locations. The company has now set a 6000-machine target up to 2018, enabled by a more compact and feature-rich, machine name ‘Marlow\'. These machines will make their presence felt in newer locations such as hospitals, universities, and offices.

The new machines, that bear a manufacturing cost of GBP 13,000, can dispense around 240 different types of drinks as compared to the 32-drink capacity of its current machines. Costa Coffee has already deployed 30 of these machines across countries such as Britain, Denmark, UAE, and France. 

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