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Changing Lifestyles and Long Shelf Lives of Pasta Drive Global Market

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Published on : Jun 14, 2016

Pasta is inherently an integral part of the Italian staple diet, which has progressed to being a convenient food product for many across the globe. Made from unleavened dough of all-purpose flour, rice flour, or wheat flour, pasta is comes in various shapes and sizes. Due to its availability in abundance, pasta has become an indispensable part of global menus. Today, this food product is available in various shapes and sizes and in ready-to-cook meal forms as well.

Long Shelf Life of Pasta Boosts Overall Market
The various types of pasta are spaghetti, noodles, macaroni, which are available in dried as well as fresh forms.  Geographically, this market is segmented into North America, Asia Pacific, Europe, and Rest of the World. The minimal time required to cook pasta and its long shelf life have the primary growth drivers of the global pasta market.

High Nutritional Value Creates Demand for Pasta across the Globe
Furthermore, the high nutritional value of a pasta and its ability to be a wholesome meal are also driving the overall market. The overall pasta market is also being propelled by the rise of hypermarkets/supermarkets and ubiquitous departmental stores. Analysts predict that the rise of distribution channels is expected to boost this market in the coming years.

Impactful Marketing to Drive More Business in Pasta Market
Currently, Europe leads the overall pasta market with North America in tow. According to researchers the demand for pasta will witness a boom as manufacturers across the globe are adding new flavors to their products. Attractive packaging and value addition to pastas and ready-to-cook meals are likely to lure in more consumers in the coming years.

The changing lifestyles patterns of consumers, characterized by hectic pace with no time to cook elaborate meals, are also anticipated to augment the overall market.

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