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Changing Lifestyle to Impact Positively on Demand for Instant Beverage Premix

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Published on : Feb 29, 2016

The global instant beverage premix market has been witnessing a remarkable increase in its total valuation since the last few years. The shift in lifestyle and consuming habits of consumers across the globe is the key factor behind the rising demand for these premix in the global arena.

Asia Pacific to Remain Leading Regional Instant Beverage Premix Market 
Asia Pacific led the global instant beverage premix market in 2014. The soaring demand for these premix from India and China, owing to their huge population bases, drove the growth of this market in Asia Pacific. The regional market is likely to retain its position over the forthcoming years with a considerable rise in its growth rate.

Europe has also witnessed a healthy rise in the demand for instant beverage premix over the past few years and is projected to maintain this trend in the near future. During the period from 2015 to 2021, the Europe instant beverage premix market is estimated to expand at a CAGR of 5.10%. 

The shift in the preferences of consumers from conventional drinks to instant premix, coupled with the rise in the number of distribution channels, has boosted the Europe instant beverage premix market significantly. The U.K. dominates the instant beverage premix market in Europe.

Demand for Instant Coffee to Maintain Pace
The demand for instant coffee was the highest in 2014 and was followed by the demand for instant tea. The trend is expected to remain the same in the forthcoming years. The increasing awareness among consumers regarding the health benefits provided by coffee is the main factor behind the growing demand for instant coffee premix. 

In terms of production volume, the instant tea segment led the global market for instant beverage premix in 2014 and was closely followed by the soup segment.

Suntory Beverage & Food Ltd., Keurig Green Mountain Inc., Ajinomoto General Foods Inc., The Republic of Tea Inc., Monster Beverage Co., Ito En Ltd., The Coca-Cola Co., Starbucks Corp., PepsiCo Inc., and Dunkin’ Brands Group Inc. are some of the major instant beverage premix manufacturers in the global market.

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