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Bentley Witnesses Sluggish Growth Due to Economic Slowdown

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Published on : Feb 06, 2015

As per industry trends, it is expected that Bentley will report lower vehicle sales this year as against the year earlier. This is the outcome of a decline in oil prices and rising economic uncertainties. This leaves several customers quite cautious about purchasing luxury goods. In 2014, the brand which is Volkswagen-owned reported a delivery of 11020 vehicles which was higher than in the previous year by 9%. 

However, slow growth of sales for Bentley is fueled by deflationary pressures in Europe, weakening oil prices, sluggish growth of the Chinese economy, and world terrorism. Even in the face of challenges, Bentley has plans of expansion which also includes the very first SUV introduced by the company. However, the time of launch of the SUV was not disclosed by the company officials and as per speculations, this new SUV would be launched during some big auto event that will be held sometime this year. The launch of this SUV is included within a growth plan in which the firm in October last year introduced that latest version of the flagship sedan Mulsanne, which comes at a price worth US$411000. 

It has been named as a “Speed Model” since it is the fastest car with the experience of luxury driving. The Mulsanne sedan is the most expensive Bentley model till date. The demand for Bentley cars in the Middle East at present, is quite nominal owing to fluctuations in oil prices. The market today is characterized by postponement of purchases, but no orders have been cancelled till now. 

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