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BASF Opens New Coloring Opportunities to the Plastics Industry with Its New Red Shade Yellow Pigment

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Published on : Sep 24, 2013

BASF, a leading manufacturer and supplier of chemicals and ancillary products, has brought new coloring options to plastic manufacturers with the launch of its new red shade yellow pigment. The pigment, Paliotol (R) Yellow K 1750, was launched at the CAD RETEC 2012, the industry’s largest technical conference dedicated to the aesthetics of plastics. The company is positioning the new pigment as a cost-effective alternative to heavy metal pigments.

This pigment is different from the conventionally used heavy metal and diarylide pigments in that it is organic while being cost effective. There are several applications where the use of the former is restricted and BASF’s new patented chemistry provides a solution to this constraint. Thanks to its cost efficiency, Paliotol (R) Yellow K 1750 is also capable of seamlessly replacing other costly color formulations. 

According to BASF Plastic Additives business director Florencio Topete, there was a significant market demand for a more environment-friendly and cost efficient alternative to conventional coloring additives. 

This new coloring pigment from BASF can be used with polyolefin (PO) and poly-vinyl chloride (PVC) plastics in the molding or extrusion process. Applications are varied, ranging from toys to indoor plastic products to packaging materials. The pigment has been engineered to demonstrate several favorable features such as high stability and resistance to bleeding, opacity and color strength, as well as cost efficiency. 

BASF already has an extensive range of colorants and additives for the plastics industry. This color pigment is a registered trademark of BASF.

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