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Published on : Apr 05, 2018

Speculations and discussion about the next iPhone model have been floating across the smartphone market over the past few months. It has now come to light that Tim Cook and his team of experts is working on making two key improvements in the upcoming model. The first of these improvements is touchless gesture controls that could enable the users to minimize voluntary commands. The other important upgrade in the new model is a curved screen to enhance the physical experience of touching the handset. The intent behind bringing about these innovations is to attract a larger consumer base in the times to come.

Close Replica of Android Models

Despite the ambitious efforts of Apple to be the torchbearer of innovation and ease, the new features introduced by the company also exist in its rival android phones. Samsung’s phones enable users to wave their hands over the screen for scrolling down or to use the space bar option. The curved screen feature has failed to impress analysts because a number of smartphone manufacturers have been working on the physical aesthetics of their models. Nokia 8 Sirocco and Galaxy S handsets are two of the examples wherein the curve screen feature has already been introduced.

Brand Value Decides Market Success

Keeping the critical analysis aside, the sleekness and compact designs of smartphones has made it increasingly difficult to bring about any significant innovation to the design. Moreover, the smartphone business now largely relies on the image of the brand and the loyalty of the customers. Considering this precept, the market for Apple is expansive and the new iPhone is expected to reap a decent customer base.