Published on : Feb 05, 2018
Apple Music has been on the charge with a significant surge from an over 30 million paying subscribers reported in September 2017. Now, the music and video streaming service boasts of close to a 36 million subscribers across the globe. In an update confirmed to a reputed New York City-based daily, Apple has revealed that the service is exhibiting a faster growth rate than Spotify in the U.S. In terms of popularity, there have been some predictions dropped by researchers about Apple Music eclipsing Spotify in the country. According to experts familiar with market numbers, while Spotify has been growing its subscriber account-base at a 2% monthly in the U.S., Apple has been overshadowing at a 5% clip.
Both Apple Music and Spotify Offer Family, Student, and Individual Plans
If the above figures hold true, Apple could leave behind Spotify this summer. However, on the global platform, Spotify has seemed to take the lead with a substantial ascent over Apple Music. Spotify had twice the number of Apple’s paying subscribers in the previous month, about 70 million. Overall, the streaming music service has 140 million listeners across the globe who belong to its ad-supported, free tier.
However, Apple enjoys the benefit of Apple Music being preinstalled on scores of iPads and iPhones. Moreover, Apple Music is available on vehicles equipped with HomePod, Sonos, and CarPlay, besides Apple TV, Apple Watch, Android, PC, and Mac. It had been launched simultaneously in more than 100 countries in 2015 when Spotify expanded to the U.S. in 2011.