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Apple Inc to Establish Data Centers Supported by Renewable Energy in Europe

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Published on : Feb 24, 2015

part of its European investment plan, which will mainly include facilities that will enable the running of services like device maps and iTunes. The various centers that will be situated in Denmark, Athenry, Viborg, and Ireland will be supported by non-conventional /renewable form of energy. The company also stated that the operations will finally commence in 2017 in two of the main countries that are well known for sufficient wind power. 

This current project will enable Apple Inc. to look into the requests of Europe for data storage to take place close to local authorities and users. This will prove to be beneficial in a situation of a very cold climate that in a way will ensure reduced costs on equipment cooling. A data center was established by Google Inc. in 2011 and also declared plans for establishing another one in the Netherlands. In 2013, a data center was started by Facebook in Sweden. 

Due to several spying and security threats are prompting the governments of countries such as France and other private sector establishments in Europe towards adopting strict and stringent requirements that pertain to data protection. These strict rules primarily call for greater disclosure of customer information which even include health records et al. In order to adapt to this sort of a demand, several providers in the U.S. such as Salesforce.com have begun bulking up the presence of their respective data centers in Europe. 

This particular investment being made by Apple Inc. in Europe denotes a certain business push which saw a rise in sales by 66% in the earlier quarter as against the figures in the period prior to that. 

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