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Apple Considers Chinese Consumers Tastes When Designing Products

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Published on : Jun 25, 2015

Chief Executive Tim Cook stated that Apple considers Chinese consumer preferences when designing many of its products. The statement emphasized the importance of China to the iPhone manufacturing company.

Cook stated that the details taken into account include color palettes that suited local Chinese favorites. The previous year a gold iPhone was offered that reflected the penchant of Chinese for that color. Hong Kong and Taiwan which are part of Greater China, is the competitive arena for Apple and the second biggest market as the company competes with Xiaomi and Samsung Electronics for smartphone sales.

Apple’s CEO had commented during his visit last month to the biggest store in Hangzhou in the east of the country. According to the CEO Apple watch seems to have gained more attraction compared to iPhones and iPads and has started off extremely well.

More than 3,500 apps for gadgets are now being developed and the number surpasses the 500 apps that were available in 2008 edition of iPhone and the 1000 apps for iPad. The initial sales figures have not been revealed, as it’s the first product launched after Steve Job’s death. According to Bloomberg Greater China contributed 29 % in terms of revenue for Apple in the first quarter.

Apple is sponsoring a mobile technology-education program and a program to teach kids all about operating the mobile phone apps to compose music and teaching hearing-impaired children to handle phones. There are plans of increasing these programs by 50% in 2015 so that children could learn to contribute to the society in non-conventional ways. Cook has visited many schools during his visit to China and he stressed the importance of education and was pleased to observe the children’s eagerness for gaining knowledge. 

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