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Published on : Jun 05, 2018

Apple attempts to jam Facebook’s tools used to track web browsing activity in its next version of iOS and Mac operating systems. Consequent upon this, web browser Safari would ask users’ permission before enabling Facebook to monitor their activity. This is likely to increase tensions between the two companies. Earlier, Apple’s chief executive Tim Cook recounted Facebook’s practices as invasion of privacy. This was retaliated by Facebook founder Mark Zuckerberg as glib.

Apple vies to Make Core Changes to Browser Functioning

Apple’s software chief stated at the WWDC conference at San Jose that Facebook tracks people in ways they might not be aware of. The like buttons, share buttons, and comment fields can be used to track user browsing activity irrespective of if they have been clicked or not. Apple executive also pointed out at an onscreen alert which asks if Facebook.com could use cookies and data generated while browsing. This provides the opportunity for users to keep their information private.

Keeping up with the move to enable greater privacy, Apple is making changes to the extent to the core how the browser works. On the contrary, most of the time companies make small incremental changes to increase privacy. With this move, Apple allows users to be cognizant when tracking is enabled on a website. The change wherein users can actually visually see with a prompt that browsing activity is monitored is breaking new ground.

Not only this, Apple is willing to flash up a number of prompts despite the fact it can become annoying. It is speculated Apple is gambling for websites to rein tracking rather than requiring users to give permission to track their device.