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Amazon’s Decision to Buy Whole Foods - A Smart Move or ‘Big Brother’ Takeover?

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Published on : Jun 19, 2017

Amazon took everyone by surprise with its recent announcement of buying out Whole Foods at a hopping US$13.7 billion. The announcement has been met with a mixed response: fans of Amazon have applauded this bold move; however, critics as well as those who fear Amazon and its recent buying spree are expressing concern over this rather “big brother” takeover. A closer look at Amazon’s logo – an arrow stretching from “a” to “z” – is just another reminder that the company wants to sell its customers everything.

Amazon’s Rivals also Eyeing Piece of the Proverbial Pie

Amazon has, and will continue to have, some rather daunting competitors: Facebook, Apple, and Google, each of which are fully dedicated to gaining larger chunks of the commercial world. Microsoft can also be added to this list, under the recent leadership of Satya Nadella. Another player that can very well make it on the rivals’ list would be Alibaba, the very successful Chinese Internet giant.

Largest Global Retailer looking to take over the World

Amazon has always branded itself as an online retailer from the start and costumers have viewed the company in the same light, buying almost everything from its e-commerce website. Amazon.com is, in fact, arguably the largest retailer in the world, only recently surpassing Walmart. Convenience is perhaps Amazon’s leading USP, but not the only one. Buyers can compare prices with other sites, receive suggestions, and even get reviews from other customers.

What does Amazon stand to Gain from the Whole Foods Deal?

By including Whole Foods in its Fresh delivery services and Go grocery stores, Amazon will be able to increase buyer convenience and strengthen grocery distribution economies. Similar to Uber’s plan of eliminating the hassles of hailing a cab, Amazon wants to remove the hurdle of long lines at retail and grocery stores.