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AirAsia Collaborates with Ford and Petronas in Malaysia

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Published on : Oct 14, 2014

AirAsia Big loyalty program is now offering lucrative deals to Ford car and Petronas fuel stations customers. This time around the budget carrier has gone beyond its reach of making regular offers such as hotel bookings and airfare discounts. The carrier is now making offers to fly free to these customers.

The budget carrier has been working on promotions with a Ford cars distributor, Sime Darby Auto Connexion Sdn Bhd in Malaysia. The offer is 200,000 BIG points with Ford car purchase such as Ranger, Focus, Fiesta, and Kuga till 31st December 2014.

Earning these points essentially means that a couple will get up to four return flights with the Aesean with AirAsia depending on the peak demand variance.

The Petronas stations are reaching out to at least 500,000 Mesra Card holders. The deal is that these members need to spend RM 200 before30th November 2014 to earn at least 200 BIG points.

To reach out to more people, AirAsia has also collaborated with Paradigm Mall at Petaling Jaya as its retail partner. Every RM30 spent on shopping can be redeemed for about 200 BIG points. To increase its membership, AirAsia BIG is also hosting a contest til 30thNovember 2014 which entails that a minimum purchase of RM30 at Paradigm Mall the winner will get Ford EcoSport including benefits such as free petrol and parking space for a year.

AirAsia has won many awards in the recent past. These initiatives are planned to increase customer base, build public relationships and brand, and also to increase sales in the coming holiday season.

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