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APPROACH TO HEALTH MANAGEMENT - US - AUGUST 2019

Published By :

Mintel

Published Date : Aug 2019

Category :

Healthcare

No. of Pages : N/A

Consumer spending on health-related services and products increased significantly from 2013-18, and a slowdown is nowhere in sight. Health management is universal, with many people placing significant pressure on medical professionals to guide their health and wellbeing through product recommendations and ailment and wellbeing care. With the foreseen doctor shortage and a broadening definition of what qualifies as a health and wellness provider, there’s an opportunity for market players to position themselves as go-to sources for health management.

Table of contents

OVERVIEW
What you need to know
Definition
EXECUTIVE SUMMARY
Overview
Figure 1: Best- and worst-case forecast value sales of healthcare, at current prices, 2013-23
The issues
Demand on doctors is too much
Figure 2: Sources for treatment solution or information, by any health condition and good health, June 2019
Retail health clinics lack prestige in consumers’ choice for care
Figure 3: Interest in retail health clinic for treatment, by ailment, June 2019
More treatment sources for mental health and exhaustion are needed
Figure 4: Did not seek a treatment solution or information, by ailment, June 2019
The opportunities
Add to the toolkit for care
Figure 5: Health solution criteria – Health insurance, recommendations and reviews, by ailment type, June 2019
Bring health management into the present day with interactive experiences
Figure 6: Look in-store for treatment solution or information, by any health condition and good health, June 2019
Young adults are not set in their health management routines
Figure 7: Healthcare provider interest, by any ailment (net), by age, June 2019
What it means
THE MARKET – WHAT YOU NEED TO KNOW
Consumer spending on healthcare accelerates
Aging population and doctor shortage put pressure on the market
Uninsured rates are low; increasing access to care
MARKET OVERVIEW
Consumers’ cost burden symbolized in ever-growing healthcare market
Figure 8: Best- and worst-case forecast value sales of healthcare, at current prices, 2013-23
Growing costs concerning, but players can support consumers beyond price
Figure 9: Total US retail sales and forecast of healthcare, at current prices, 2013-23
OTCs are a drop in the consumer health spending bucket
Figure 10: Total US retail sales and forecast of healthcare, at current prices, by segment, 2013-23
MARKET FACTORS
Aging population requires a multipronged approach to care
Figure 11: Population aged 18 or older, by age, 2018-24
Anticipated doctor shortage puts pressure on costs and access to care
Figure 12: Healthcare concerns, September 2016
Uninsured rates are low; increasing access to care
Figure 13: Percentage of Americans who are uninsured,* 2005-17
KEY PLAYERS – WHAT YOU NEED TO KNOW
Insurers and search engines guide consumers’ health management
Resources for mental health and exhaustion treatment are lacking
Evolving the health and wellness retail experience
Holistic and personalized health management will be the standard
WHAT’S HAPPENING?
Insurance providers are guiding consumers’ health management
Figure 14: Aetna Health App Direct Mail Piece, September 2018
Figure 15: BlueCross BlueShield of Michigan wellness campaign direct mail piece, March 2019
Doctor Google is always on call
Figure 16: Use general online search for treatment/information, by ailment/good health, June 2019
Mainstream care for mental health and exhaustion are lacking
Figure 17: Measure of success in finding information/treatment, by mental health condition and exhaustion, June 2019
WHAT’S NEXT?
Retail stores adapt to improve experience; health providers could too
Holistic services need to mirror consumers’ approach to health
Figure 18: Health focuses, March 2018
Figure 19: Health focuses repertoire, March 2018
Customization is in demand, but human led experts can’t keep up
Figure 20: Ways to personalize healthcare, November 2018
THE CONSUMER – WHAT YOU NEED TO KNOW
Illnesses are inevitable
A personal recommendation drives new product trial
Treatment solutions depend on ailment type
People are mostly successful finding treatment solutions
Self-confidence prevents some from seeking out treatments
Key criteria when seeking treatments also aligns with new trial prompt
Consumers have clear provider/ailment associations
HEALTH ISSUES
The need for health solutions and information is universal
Figure 21: Health issues experienced in the past six months, June 2019
HEALTH MANAGEMENT TRIGGERS
Personal recommendations are the strongest tie to trial
Figure 22: Sources that have prompted product trial, June 2019
Search approach aligns with lifestage routines
Figure 23: Select sources that have prompted product trial, by age, June 2019
SOURCES FOR TREATMENT
Ailment influences where people look for treatment solutions
Figure 24: Correspondence Analysis – Symmetrical map – Starting point for the sick/healthy, June 2019
Correspondence Analysis Methodology
Retailers are the go-to for common illnesses . . .
Figure 25: Starting point for information by those who experienced a common illness, June 2019
. . . but are not wellness destinations
Figure 26: Starting point for information by those in good health, June 2019
Chronic illness requires a tailored treatment
Figure 27: Starting point for information by those who experienced a chronic illness, June 2019
More treatment sources for mental health are needed
Figure 28: Starting point for information by those who experienced mental health conditions, June 2019
The go, go, go mentality persists
Figure 29: Starting point for information by those who experienced exhaustion, June 2019
SEARCH SUCCESS RATE
Overall consumers are successful finding treatment solutions
Figure 30: Measure of success in finding information/treatment, by ailment type, June 2019
BARRIERS TO SEEKING TREATMENT
Self-confidence inhibits seeking out new information
Figure 31: Barriers to seeking treatment or information, by ailment type, June 2019
HEALTH SOLUTION CRITERIA
Recommendations prompt trial
Figure 32: Health solution criteria – Professional referral and recommendations, by ailment type, June 2019
Consumer reviews important to young adults
Figure 33: Importance of consumer reviews, by ailment type, by age, June 2019
Professionals are ideal, making it easy is the key
Figure 34: TURF Analysis – Health solution criteria, June 2019
TURF Analysis Methodology
Familiarity creates challenges in competitive OTC market
Figure 35: Select health solution criteria, by ailment type, June 2019
Low price isn’t everything; but it could be the deciding choice factor
Figure 36: Importance of price, brand and insurance, by ailment type, June 2019
PROVIDER USAGE BY AILMENT
Solid provider/ailment associations create challenges in expanding reach
Figure 37: Correspondence Analysis – Symmetrical map – Healthcare provider interest, by ailment, June 2019
Correspondence Analysis Methodology
Figure 38: Healthcare provider interest, by ailment, June 2019
Age dictates provider choices
Figure 39: Healthcare provider interest, by any ailment (net), by age, June 2019
Parents are heavy health provider users; cater to their kids
Figure 40: Healthcare provider interest, by any ailment (net), by parental status, June 2019
APPENDIX – DATA SOURCES AND ABBREVIATIONS
Data sources
Consumer survey data
Direct marketing creative
Abbreviations and terms
Abbreviations
APPENDIX – THE MARKET
Figure 41: Total US retail sales and forecast of health and vision, at inflation-adjusted prices, 2013-23
APPENDIX – THE CONSUMER
Figure 42: Health solution criteria, by ailment type, June 2019
TURF Analysis Methodology
Figure 43: Table – TURF Analysis – Health solution criteria, June 2019
Figure 44: TURF Analysis – Health solution criteria, June 2019
Figure 45: Table – TURF Analysis – Health solution criteria, June 2019

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