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American Lifestyles 2014: Looking Forward - US - April 2014

Published By :

Mintel

Published Date : May 2014

Category :

Lifestyle

No. of Pages : 342 Pages

In 2014, it appears that America has finally stopped holding its collective breath, waiting for another economic shoe to drop. After five years of slow but steady growth, Americans have passed the tipping point of prolonged economic worry and have cautiously accepted that things are better. Confidence in personal finances has allowed consumers to think about the future rather than linger over the past.
Table of Content

Scope and Themes

What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms

Executive Summary

The people
Figure 1: Assessment of current financial situation and expectations for 2014, January 2014
The economy
Overview of consumer spending
Figure 2: Total US consumer expenditure and fan chart forecast at current prices, 2008-18
The consumer
Spending habits
Figure 3: Past six-month spending habits and plans for spending in the next six months, January 2014
Changes to spending
Figure 4: Perceived changes in spending in 2013 compared to prior years, January 2014
Spending priorities
Figure 5: How extra money is spent, January 2014
Personal goals for 2014
Figure 6: Personal goals in 2014, January 2014
Health and wellness goals in 2014
Figure 7: Health and wellness goals in 2014, January 2014
What we think

The US in 2014: The People

Key points
Demographic and social trends impacting the population
Economy may be growing, but “population recession” continues
Figure 8: Total US population trends and projections, 2000-19
Where the growth is
Figure 9: US population growth heat map, 2012-13
General fertility rate and births continue decline – but may have bottomed out
Figure 10: General fertility rate (births per 1,000 women), 1909, 1960, 2007, 2012
Figure 11: Total number of births in the US, and general fertility rate, 2002-12*
Age structure and growth projections
Figure 12: Total US population distribution, by age, 2009-19
Race and Hispanic origin: population size and growth projections
Figure 13: Share of total US population by race/Hispanic origin, 2009-19
Diversity in the US continues to increase
Figure 14: Total US population growth trends, by race/Hispanic origin, 2009-19, 2009-14, and 2014-19
Marital status
Figure 15: Marital status in the US, by age, 2013
Household trends
Household trends, numbers and size
Figure 16: Total US households, 2003-13
Household types
Figure 17: Household types in the US, by age of householder, 2013
Figure 18: US households by number of persons in household, 2013
Presence of children in households
Figure 19: Total US households by presence of own children, 2003-13

The US in 2014: The Economy

Key points
Economic factors
GDP and consumption expenditures
Figure 20: GDP change from previous period and consumption expenditures, Q1 2007-Q4 2013
Disposable personal income and personal saving rate
Figure 21: Disposable personal income and personal saving rate, 2000-13
Figure 22: Disposable personal income change from previous period, January 2007-January 2014
Personal economics
Unemployment and underemployment
Figure 23: Unemployment and underemployment, January 2007-February 2014
Labor force participation rate
Figure 24: Labor force participation rate, January 2007-February 2014
Consumer confidence
Figure 25: Consumer Sentiment Index, January 2007-February 2014
Unemployment rate and consumer confidence
Figure 26: Consumer confidence and unemployment, annual averages, 2000-13, January-February 2014
Median household income
Figure 27: Median household income in inflation-adjusted dollars, 2002-12
Income increases
Figure 28: Real personal income, January 2000-January 2014
Homeownership
Figure 29: Homeownership rate and change, by age of householder, 2013 versus 2007
Consumer expenditures
Figure 30: Percent change in annual consumer expenditures across 16 categories, 2008-13

Expenditure Overview

Key points
Total US consumer expenditures 2013: category breakout
Housing
Transportation
Food (at home)
Figure 31: Total US consumer expenditure by category ($ billion), 2013
2013 at a glance
Figure 32: Change in consumer expenditure across 16 categories, 2012-13 (est)
Outlook for the next five years
Figure 33: Total US consumer expenditure and fan chart forecast at current prices, 2008-18
Winners in the next five years
Leisure and entertainment
Vacations and tourism
Technology and communications
Figure 34: Consumer categories forecast for stronger growth, at current prices, by % growth, 2013-18
Slower growth sectors in the next five years
Household care
OTC healthcare remedies
Non-alcoholic beverages
Figure 35: Consumer categories forecast for weaker growth, at current prices, by % growth, 2013-18

Food (at home)

Key points
The market for food (at home)
Figure 36: Total US consumer expenditure on food (at home) at current prices, 2008-13
Looking forward: Expenditures are forecast to increase by 18% over the next five years
Figure 37: Total US consumer expenditure and fan chart forecast of food (at home) at current prices, 2008-18
Winners for 2014
Better-for-you products gain share, but so too do indulgences
Facing challenges in 2014
Meat and grain-based products are challenged on a number of fronts
Changing consumer spending habits
Figure 38: Perceived change in spend on in-home food in 2013 compared to prior years, January 2014
What we think

Dining Out

Key points
Americans overjoyed to be dining out regularly again
Figure 39: Total US consumer expenditure on food service (dining out) at current prices, 2008-13
Looking forward: Restaurant spending slated to grow through 2018
Figure 40: Total US consumer expenditure and fan chart forecast of food service (dining out) at current prices, 2008-18
Winners for 2014
Fast casual sector expected to see continued gains
Facing challenges in 2014
Family/midscale category slows
Restaurants with questionable practices
Changing consumer spending habits
Figure 41: Perceived change in spend on eating out in 2013 compared to prior years, January 2014
What we think

Alcoholic Beverages (at home)

Key points
Frugal consumption has benefited category
Figure 42: Total US consumer expenditure on alcoholic beverages for at-home consumption at current prices, 2008-13
Looking forward: Positive, but slow growth projected through 2018
Figure 43: Total US consumer expenditure and fan chart forecast of alcoholic beverages for at-home consumption at current prices, 2008-18
Winners for 2014
Dark spirits expected to continue to thrive
Facing challenges in 2014
Beer catching up
Changing consumer spending habits
Figure 44: Perceived change in spend on alcoholic drinks (in home) in 2013 compared to prior years, January 2014
What we think

Alcoholic Beverages (out of home)

Key points
On-premise alcohol industry overview
Figure 45: Total US consumer expenditure on alcohol (out of home) at current prices, 2008-13
Looking forward: Spending on alcohol out of home expected to increase
Figure 46: Total US consumer expenditure and fan chart forecast of alcoholic beverages (out of home) at current prices, 2008-18
Winners for 2014
Limited service and fast casual concepts boost consumption
Full service restaurants add small plates, cocktails to boost traffic
Facing challenges in 2014
Quick serve restaurants
Family midscale restaurants
Changing consumer spending habits
Figure 47: Perceived change in spend on alcoholic drinks (out of home) in 2013 compared to prior years, January 2014
What we think

Non-alcoholic Beverages (at home)

Key points
Non-alcoholic beverages grow moderately but steadily
Figure 48: Total US consumer expenditure on non-alcoholic beverages at current prices, 2008-13
Looking forward: Category forecast to grow 12% by 2018
Figure 49: Total US consumer expenditure and fan chart forecast of non-alcoholic beverages at current prices, 2008-18
Winners for 2014
Energy drinks boost sales
Coffee sales estimated to grow
Facing challenges in 2014
Consumers not sweet on juice
Changing consumer spending habits
Figure 50: Perceived change in spend on non-alcoholic beverages in 2013 compared to prior years, January 2014
What we think

Beauty and Personal Care

Key points
Beauty and personal care category continues to experience growth
Figure 51: Total US consumer expenditure on beauty and personal care at current prices, 2008-13
Looking forward: Customization, convenience will drive future growth
Figure 52: Total US consumer expenditure and fan chart forecast of beauty and personal care at current prices, 2008-18
Winners for 2014
Soap, bath and shower products
Fragrances
Facing challenges in 2014
Anti-aging skincare
Shaving and hair removal
Changing consumer spending habits
Figure 53: Perceived change in spend on beauty products and toiletries in 2013 compared to prior years, January 2014
What we think

OTC Healthcare Remedies

Key points
Healthy growth of OTC products
Figure 54: Total US consumer expenditure on OTC healthcare remedies at current prices, 2008-13
Looking forward: OTC healthcare remedies forecast to continue growing, slowly
Figure 55: Total US consumer expenditure and fan chart forecast of OTC healthcare remedies at current prices, 2008-18
Winners for 2014
Vitamins, minerals, and supplements
Complementary medications
Cold, flu, and allergy remedies
Facing challenges in 2014
Analgesics
Gastrointestinal remedies
Figure 56: Use of probiotics (any agree), July 2010-September 2013
Changing consumer spending habits
Figure 57: Perceived change in spend on healthcare products in 2013 compared to prior years, January 2014
What we think

Household Care

Key points
Household care market growing slowly
Figure 58: Total US consumer expenditure on household care products at current prices, 2008-13
Looking forward: Further growth for household care category expected
Figure 59: Total US consumer expenditure and fan chart forecast of household care products at current prices, 2008-18
Winners for 2014
Dishwashing products
Air fresheners
Facing challenges in 2014
Laundry care
Household paper products
Changing consumer spending habits
Figure 60: Perceived change in spend on household care products in 2013 compared to prior years, January 2014
What we think

Clothing, Footwear, and Accessories

Key points
Spending on clothing and accessories is on the rise
Figure 61: Total US consumer expenditure on clothing, footwear, and accessories at current prices, 2008-13
Looking forward: spending outlook strong for the next five years
Figure 62: Total US consumer expenditure and fan chart forecast of clothing, footwear, and accessories at current prices, 2008-18
Winners for 2014
Women’s clothing expected to fare well in 2014 and beyond
Facing challenges in 2014
Children’s clothing sees competition from nontraditional sources
Changing consumer spending habits
Figure 63: Perceived change in spend on clothing, footwear and accessories in 2013 compared to prior years, January 2014
What we think

Technology and Communications

Key points
Consumers consolidate hardware, spend more on service
Figure 64: Total US consumer expenditure on technology and communications at current prices, 2008-13
Looking forward: Steady growth forecast through 2018
Figure 65: Total US consumer expenditure and fan chart forecast of technology and communications at current prices, 2008-18
Winners for 2014
Internet media streaming and the growth of eSports
Data is the next frontier for mobile
Facing challenges in 2014
Single-purpose hardware struggles to maintain growth
Declining sales in cable and satellite push for bundles
Changing consumer spending habits
Figure 66: Perceived change in spend on technology and communications in 2013 compared to prior years, January 2014
What we think

Vacations and Tourism

Key points
Vacations and tourism spending continues rebound from 2009 decline
Figure 67: Total US consumer expenditure on vacations and tourism at current prices, 2008-13
Looking forward: Spending to outpace nearly all sectors through 2018
Figure 68: Total US consumer expenditure and fan chart forecast of vacations and tourism at current prices, 2008-18
Winners for 2014
Hotels
Car rentals
Domestic tourism
Cruises
Theme parks
Facing challenges in 2014
Airlines
Changing consumer spending habits
Figure 69: Perceived change in spend on vacations in 2013 compared to prior years, January 2014
What we think

Leisure and Entertainment

Key points
Leisure and entertainment recovered quickly, shows strong growth
Figure 70: Total US consumer expenditure on leisure and entertainment at current prices, 2008-13
Looking forward: leisure and entertainment to outperform all others
Figure 71: Total US consumer expenditure and fan chart forecast of leisure and entertainment at current prices, 2008-18
Winners for 2014
Sports merchandise and tickets
Entertainment venues
Arts and crafts
Facing challenges in 2014
Movie theaters
Casinos and gaming
Grilling and barbecuing
Specific demographic contributions
Family entertainment
Millennials
Baby Boomers
Changing consumer spending habits
Figure 72: Perceived change in spend on leisure and entertainment in 2013 compared to prior years, January 2014
What we think

Home and Garden

Key points
Home and garden spending continues to rise in improving economy
Figure 73: Total US consumer expenditure on home and garden at current prices, 2008-13
Looking forward: Home and garden market poised for further gains
Figure 74: Total US consumer expenditure and fan chart forecast of home and garden at current prices, 2008-18
Winners for 2014
Major appliances gain from housing recovery, improved confidence
Small appliances continue to thrive on consumer trends and star products
Home decor continues steady gains
Facing challenges in 2014
Lawn and garden products stall as spending shifts to services
Changing consumer spending habits
Figure 75: Perceived change in spend on home and garden in 2013 compared to prior years, January 2014
What we think

Transportation

Key points
Vehicle purchases and fuel make up majority of transportation spending
Figure 76: Total US consumer expenditure on transportation at current prices, 2008-13
Looking forward: spending expected to increase 17.5% by 2018
Figure 77: Total US consumer expenditure and fan chart forecast of transportation at current prices, 2008-18
Winners for 2014
Hybrids and plug-in electric vehicles
Compact cars and crossovers
Luxury vehicles
Facing challenges in 2014
Motorcycles
Consumers looking for better fuel efficiency, or alternative-fuel vehicles
Figure 78: Reasons for purchasing next vehicle, by gender, November 2013
Figure 79: Intent on purchasing an alternative fuel vehicle, by type, November 2013
What we think

Personal Finance

Key points
Recovery from the recession continues
Figure 80: Total US consumer expenditures on financial services at current prices, 2008-13
Looking forward: Continued strength expected for the industry
Figure 81: Total US consumer expenditure and fan chart forecast of personal financial services at current prices, 2008-18
Winners for 2014
Advisory services
Figure 82: Attitudes toward retirement, by age, September 2013
Technological sophistication
Figure 83: Interest in mobile payment features, by age, March 2013
Health insurance companies
Facing challenges in 2014
Credit unions
Consumers’ financial priorities for 2014
Figure 84: Household financial priorities, February 2014
What we think

Housing

Key points
Consumers and housing costs
Figure 85: Total US consumer expenditures on housing at current prices, 2008-13
Figure 86: Annual change in new and existing home sales, 2009-13
Looking forward: Costs expected to outpace inflation through 2018
Figure 87: Total US consumer expenditures and fan chart forecast of housing at current prices, 2008-18
Short-term demand for housing
Figure 88: S&P Case Shiller 20-city home price index, Jan. 1, 2000-Jan. 1, 2014
Figure 89: Homeownership rate by age, 2007-13
Figure 90: Personal goals in 2014 – buy a new home, by age and household income, January 2014
Figure 91: Homeowners planning to sell current home and buy a larger home in next two years, by age, December 2013 and 2012
Rising expectations
Figure 92: Median square footage of floor area in new single family homes in the US, 1973-2012
Increases in mortgage rates
Figure 93: Average 30-year fixed mortgage rates, Jan. 5, 2006–Feb. 2, 2014
What we think

Spending Habits

Key points
Past six-month spending patterns show that savings remains a key goal
Saving and splurging
Figure 94: Past six-month spending and plans for spending in the next six months, January 2014
The best laid plans …
Figure 95: Difference between spending plans for the next six months and past six-month spending, January 2014
Younger adults are planners, doers; older ones are content with status quo
Figure 96: Average of have done in the last six months, plans for the next six months, and have neither done nor plan to do, by age, January 2014
One in five contemplating a big-ticket purchase in the next 30 days
Figure 97: Likelihood of purchasing a big-ticket/medium-ticket item in the next 30 days, July 2012-September 2013

Changes to Spending

Key points
Spending perceptions indicate greater stability for consumers
Figure 98: Perceived changes in spending in 2013 compared to prior years, January 2014
Figure 99: Difference between perceived to have spent more and spent less in 2013 compared to prior years, January 2014
Young adults, parents, Hispanics more likely to say they are spending more
Figure 100: Perceived changes in spending in 2013 compared to prior years – spent more, by age, January 2014
Figure 101: Perceived changes in spending in 2013 compared to prior years – spent more, by presence of children in household, January 2014
Figure 102: Perceived changes in spending in 2013 compared to prior years – spent more, by Hispanic origin, January 2014
Nine in 10 expect stable or increasing costs for the next 30 days
Figure 103: Expected spending on household essentials, by household income, July 2012-September 2013
Figure 104: Expected spending on household essentials, by race/Hispanic origin, July 2012-September 2013

How Extra Money is Spent

Key points
Top spending priorities are a mix of short-term treats and long-term goals
Figure 105: How extra money is spent, January 2014
Shifting priorities favor spending – not saving
Figure 106: How extra money is spent, January 2014, January 2013, and July 2008
Positive shifts from 2013-14
Figure 107: How extra money is spent – greatest increases, January 2014 versus January 2013
Negative shifts from 2013-14
Figure 108: How extra money is spent – greatest declines, January 2014 versus January 2013
Demographics impact on where consumers choose to spend extra

Financial Situation

Key points
Current situation compared to a year ago
Improved financial situation is more common than a deteriorating one
Figure 109: Assessment of current financial situation, January 2014
Men and younger adults more likely to report improvements
Figure 110: Assessment of current financial situation, by gender and by age, January 2014
Figure 111: Assessment of current financial situation, by gender by age, January 2014
Figure 112: Assessment of current financial situation, by household income, January 2014
Alternate measure of comparison shows an even split between better and worse
Figure 113: Current financial situation compared with 12 months ago, by household income, July 2012-September 2013
Race, marital status, impact finances
Figure 114: Assessment of current financial situation, by race/Hispanic origin, January 2014
Figure 115: Assessment of current financial situation, by marital status, January 2014
Outlook for 2014
Confidence and healthy dose of skepticism in the mix for 2014
Figure 116: Expectations of financial situation in 2014, January 2014
People get what they expect, expect what they get
Figure 117: Expectations of financial situation in 2014, by current financial situation, January 2014
Youthful confidence and middle-age malaise
Figure 118: Expectations of financial situation in 2014, by age, January 2014
More goals in 2014 breeds confidence in financial situation … or vice versa
Figure 119: Expectations of financial situation in 2014, by number of personal goals in 2014, January 2014
Optimism for personal finances more likely than pessimism
Figure 120: Financial outlook for the next 12 months, by household income, July 2012-September 2013
Figure 121: American economy outlook for next 12 months, July 2012-September 2013

Personal Goals in 2014

Key points
Americans may be goal-setting to compensate for poor habits
Figure 122: Number of personal goals in 2014 – Will definitely do, January 2014
Americans are “self” centered in 2014
Figure 123: Personal goals in 2014, January 2014
Women more inclined to look inward while men look outward
Figure 124: Personal goals in 2014 – Will definitely do, by gender, January 2014
An improved financial situation leads to more goal setting
Figure 125: Personal goals in 2014 – Will definitely do, by current financial situation, January 2014

Health and Wellness Goals in 2014

Key points
Americans optimistic about adopting a healthy lifestyle
Figure 126: Number of health and wellness goals in 2014, January 2014
Eating more fruits/vegetables, regular exercise top list
Americans making changes to diet, have tools and plans for more
Regular exercise is a goal of many but achieved by few
Figure 127: The Miami Heat at the White House, January 2014
Rejuvenation (ie sleep) is a top wellness goal
Figure 128: Health and wellness goals in 2014, January 2014
Women may be more health conscious than men
Figure 129: Health and wellness goals in 2014, by gender, January 2014
Figure 130: Health and wellness goals in 2014, by age, January 2014
Regular exercise is not in the picture for about half of Americans
Figure 131: Engagement in regular exercise, by gender, age, household income, July 2012-September 2013
Women, older adults, affluent consumers more likely to watch their diet
Figure 132: Presently watching diet, by gender, age, household income, July 2012-September 2013
Gender differences in dieting may be driven by gender-specific health issues
Figure 133: Reasons for watching diet, by gender, July 2012-September 2013
Figure 134: Weight Watchers for men website, April 2014
Figure 135: Attitudes toward diet and health, by gender, July 2012-September 2013

Digital Impact on Shopping

Key points
Two thirds of Americans own a smartphone; four in 10 have a tablet
Figure 136: Smartphone and tablet ownership, by gender, age, and household income, January 2014
Despite high ownership rates, Hispanics are an opportunity
Figure 137: Smartphone and tablet ownership, by race/Hispanic origin, January 2014
Tablets gaining ground, striking the right balance
Figure 138: Samsung TV ad, “Galaxy pro series – it can do that,” March 2014
Smartphone shopping must complement, not compete
Figure 139: How smartphones have impacted shopping, January 2014
Younger consumers look for deals and details
Figure 140: How smartphones have impacted shopping, by age, January 2014
Online shopping to grow as consumers become more connected
Figure 141: Online activities, websites visited, in the last 30 days, July 2012-September 2013
While women hunt for deals, men gather opinions
Figure 142: Online activities, websites visited, in the last 30 days, by gender, age, and household income, July 2012-September 2013
Online shopping: On the rise
Figure 143: Attitudes toward the internet, July 2012-September 2013
Email ads can be effective, shouldn’t hit too close to home
Figure 144: How often online advertising leads to a purchase, by type, by gender, July 2012-September 2013

Appendix – Population and Demographic Tables

Figure 145: Total US population trends and projections, 2000-19
Figure 146: Total US population by age, 2009-19
Figure 147: Total number of births in the US, and fertility rate, 2002-12
Figure 148: Total US population by race and Hispanic origin, 2009-19
Figure 149: Marital status, by age, 2013
Figure 150: Total US households, 2003-13
Figure 151: Household type, by age of householder, 2013
Figure 152: Total US households, by presence of own children, 2003-13
Figure 153: Homeownership rate in the US, by age of householder, 2001-13

Appendix – Category Expenditures Tables

Food (at home)
Figure 154: Total US consumer expenditure on food (at home) at current prices, 2008-18
Figure 155: Total US consumer expenditure on food (at home) at inflation-adjusted prices, 2008-18
Dining out
Figure 156: Total US consumer expenditure on food service (dining out) at current prices, 2008-18
Figure 157: Total US consumer expenditure on food service (dining out) at current prices, 2008-18
Alcoholic beverages (at home)
Figure 158: Total US consumer expenditure on alcoholic beverages for at-home consumption at current prices, 2008-18
Figure 159: Total US consumer expenditure on alcoholic beverages for at-home consumption at inflation-adjusted prices, 2008-18
Alcoholic beverages (out of home)
Figure 160: Total US consumer expenditure on alcohol (out of home) at current prices, 2008-18
Figure 161: Total US consumer expenditure on alcohol (out of home) at inflation-adjusted prices, 2008-18
Non-alcoholic beverages (at home)
Figure 162: Total US consumer expenditure on non-alcoholic beverages at current prices, 2008-18
Figure 163: Total US consumer expenditure on non-alcoholic beverages at inflation-adjusted prices, 2008-18
Beauty and personal care
Figure 164: Total US consumer expenditure on beauty and personal care at current prices, 2008-18
Figure 165: Total US consumer expenditure on beauty and personal care at inflation-adjusted prices, 2008-18
OTC healthcare remedies
Figure 166: Total US consumer expenditure on OTC healthcare remedies at current prices, 2008-18
Figure 167: Total US consumer expenditure on OTC healthcare remedies at inflation-adjusted prices, 2008-18
Household care
Figure 168: Total US consumer expenditure on household care products at current prices, 2008-18
Figure 169: Total US consumer expenditure on household care products at inflation-adjusted prices, 2008-18
Clothing, footwear, and accessories
Figure 170: Total US consumer expenditure on clothing, footwear, and accessories at current prices, 2008-18
Figure 171: Total US consumer expenditure on clothing, footwear, and accessories at inflation-adjusted prices, 2008-18
Technology and communications
Figure 172: Total US consumer expenditure on technology and communications at current prices, 2008-18
Figure 173: Total US consumer expenditure on technology and communications at inflation-adjusted prices, 2008-18
Vacations and tourism
Figure 174: Total US consumer expenditure on vacations and tourism at current prices, 2008-18
Figure 175: Total US consumer expenditure on vacations and tourism at inflation-adjusted prices, 2008-18
Leisure and entertainment
Figure 176: Total US consumer expenditure on leisure and entertainment at current prices, 2008-18
Figure 177: Total US consumer expenditure on leisure and entertainment at inflation-adjusted prices, 2008-18
Home and garden
Figure 178: Total US consumer expenditure on home and garden at current prices, 2008-18
Figure 179: Total US consumer expenditure on home and garden at inflation-adjusted prices, 2008-18
Transportation
Figure 180: Total US consumer expenditure on transportation at current prices, 2008-18
Figure 181: Total US consumer expenditure on transportation at inflation-adjusted prices, 2008-18
Personal finance
Figure 182: Total US consumer expenditures on financial services at current prices, 2008-18
Figure 183: Total US consumer expenditures on financial services at inflation-adjusted prices, 2008-18
Housing
Figure 184: Total US consumer expenditures on housing at current prices, 2008-18
Figure 185: Total US consumer expenditures on housing at inflation-adjusted prices, 2008-18

Appendix – Fan Chart Forecast Methodology

Appendix – Consumer – Spending Habits

Figure 186: Past six-month spending habits and plans for spending in the next six months, January 2014
Have done in the last six months
Figure 187: Have done in the last six months, by gender, January 2014
Figure 188: Have done in the last six months, by age, January 2014
Figure 189: Have done in the last six months, by household income, January 2014
Figure 190: Have done in the last six months, by race/Hispanic origin, January 2014
Figure 191: Have done in the last six months, by presence of children in household, January 2014
Figure 192: Have done in the last six months, by region, January 2014
Figure 193: Have done in the last six months, by current financial situation, January 2014
Figure 194: Have done in the last six months, by financial situation in 2014, January 2014
Plan to do in the next six months
Figure 195: Plans for spending in the next six months, by gender, January 2014
Figure 196: Plans for spending in the next six months, by age, January 2014
Figure 197: Plans for spending in the next six months, by household income, January 2014
Figure 198: Plans for spending in the next six months, by race/Hispanic origin, January 2014
Figure 199: Plans for spending in the next six months, by presence of children in household, January 2014
Figure 200: Plans for spending in the next six months, by region, January 2014
Figure 201: Plans for spending in the next six months, by current financial situation, January 2014
Figure 202: Plans for spending in the next six months, by financial situation in 2014, January 2014
Figure 203: Plans for spending in the next six months, by count of personal goals in 2014, January 2014
Figure 204: Plans for spending in the next six months, by count of health and wellness goals in 2014, January 2014
Big-ticket item purchases
Figure 205: Likelihood of purchasing a big-ticket item in the next 30 days, July 2012-September 2013
Figure 206: Likelihood of purchasing a medium-ticket item in the next 30 days, July 2012-September 2013

Appendix – Consumer – Changes to Spending

Figure 207: Perceived changes in spending in 2013 compared to prior years, January 2014
Spending more
Figure 208: Perceived changes in spending in 2013 compared to prior years – spending more, by age, January 2014
Figure 209: Perceived changes in spending in 2013 compared to prior years – spending more, by household income, January 2014
Figure 210: Perceived changes in spending in 2013 compared to prior years – spending more, by race/Hispanic origin, January 2014
Spending on household essentials
Figure 211: Expected spending on household essentials, July 2012-September 2013
Figure 212: Expected spending on household essentials, by gender, July 2012-September 2013
Figure 213: Expected spending on household essentials, by age, July 2012-September 2013
Figure 214: Expected spending on household essentials, by race/Hispanic origin, July 2012-September 2013
Figure 215: Expected spending on household essentials, by gender, July 2012-September 2013

Appendix – Consumer – How Extra Money is Spent

Figure 216: How extra money is spent, January 2014
Figure 217: How extra money is spent, by gender, January 2014
Figure 218: How extra money is spent, by age, January 2014
Figure 219: How extra money is spent, by household income, January 2014
Figure 220: How extra money is spent, by race/Hispanic origin, January 2014
Figure 221: How extra money is spent, by presence of children in household, January 2014
Figure 222: How extra money is spent, by region, January 2014
Figure 223: How extra money is spent, by current financial situation, January 2014
Figure 224: How extra money is spent, by financial situation in 2014, January 2014
Figure 225: How extra money is spent, by count of personal goals in 2014, January 2014
Figure 226: How extra money is spent, by count of health and wellness goals in 2014, January 2014

Appendix – Consumer – Financial Situation

Current compared to a year ago
Figure 227: Assessment of current financial situation, January 2014
Figure 228: Assessment of current financial situation, by gender, January 2014
Figure 229: Assessment of current financial situation, by age, January 2014
Figure 230: Assessment of current financial situation, by household income, January 2014
Figure 231: Assessment of current financial situation, by race/Hispanic origin, January 2014
Figure 232: Assessment of current financial situation, by presence of children in household, January 2014
Figure 233: Assessment of current financial situation, by region, January 2014
Figure 234: Assessment of current financial situation, by financial situation in 2014, January 2014
Figure 235: Current financial situation compared with 12 months ago, July 2012-September 2013
Outlook for 2014
Figure 236: Expectations of financial situation in 2014, January 2014
Figure 237: Expectations of financial situation in 2014, by gender, January 2014
Figure 238: Expectations of financial situation in 2014, by age, January 2014
Figure 239: Expectations of financial situation in 2014, by household income, January 2014
Figure 240: Expectations of financial situation in 2014, by race/Hispanic origin, January 2014
Figure 241: Expectations of financial situation in 2014, by presence of children in household, January 2014
Figure 242: Expectations of financial situation in 2014, by region, January 2014
Figure 243: Expectations of financial situation in 2014, by current financial situation, January 2014
Figure 244: Financial outlook for the next 12 months, July 2012-September 2013
Figure 245: American economy outlook for next 12 months, July 2012-September 2013
Economic outlook segmentation
Figure 246: Economic outlook segmentation, by gender, July 2012-September 2013
Figure 247: Economic outlook segmentation, by age, July 2012-September 2013
Figure 248: Economic outlook segmentation, by race/Hispanic origin, July 2012-September 2013
Figure 249: Economic outlook segmentation, by household income, July 2012-September 2013

Appendix – Consumer – Personal Goals in 2014

Figure 250: Personal goals in 2014, January 2014
Figure 251: Personal goals in 2014 – Will definitely do, by age, January 2014
Figure 252: Personal goals in 2014 – Will definitely do, by household income, January 2014
Figure 253: Personal goals in 2014 – Will definitely do, by race/Hispanic origin, January 2014
Figure 254: Personal goals in 2014 – Will definitely do, by presence of children in household, January 2014
Figure 255: Personal goals in 2014 – Will definitely do, by generations, January 2014
Figure 256: Personal goals in 2014 – Will definitely do, by region, January 2014
Figure 257: Personal goals in 2014 – Will definitely do, by current financial situation, January 2014
Figure 258: Personal goals in 2014 – Will definitely do, by financial situation in 2014, January 2014
Engagement in regular exercise
Figure 259: Engagement in regular exercise, July 2012-September 2013
Figure 260: Engagement in regular exercise, by gender, age, household income, July 2012-September 2013
Figure 261: Engagement in regular exercise, by race/Hispanic origin, July 2012-September 2013

Appendix – Consumer – Health and Wellness Goals in 2014

Figure 262: Health and wellness goals in 20

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