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Advertising Top 5 Emerging Markets Industry Guide 2013-2022

Published By :

MarketLine

Published Date : Apr 2018

Category :

Media

No. of Pages : 118 Pages

Advertising Top 5 Emerging Markets Industry Guide 2013-2022

Summary

The Emerging 5 Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Synopsis

Essential resource for top-line data and analysis covering the emerging five advertising industry. Includes industry size and segmentation data, textual and graphical analysis of industry growth trends and leading companies.

Key highlights

- These countries contributed $19,178.6 million to the global advertising industry in 2017, with a compound annual growth rate (CAGR) of 6.8% between 2007 and 2011. The top 5 emerging countries are expected to reach a value of $24,855.3 million in 2022, with a CAGR of 5.3% over the 2017-22 period.
- Within the advertising industry, China is the leading country among the top 5 emerging nations, with market revenues of $14,550.5 million in 2017. This was followed by India and South Africa with a value of $3,572.9 and $467.2 million, respectively.
- China is expected to lead the advertising industry in the top five emerging nations, with a value of $18,859.5 million in 2022, followed by India and Mexico with expected values of $4,743.1 and $605.9 million, respectively.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the emerging five advertising industry
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the emerging five advertising industry
- Leading company profiles reveal details of key advertising industry players emerging five operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the emerging five advertising industry with five year forecasts
- Compares data from Brazil, China, India, Mexico and South Africa, alongside individual chapters on each country

Reasons to buy

- What was the size of the emerging five advertising industry by value in 2017?
- What will be the size of the emerging five advertising industry in 2022?
- What factors are affecting the strength of competition in the emerging five advertising industry?
- How has the industry performed over the last five years?
- What are the main segments that make up the emerging five advertising industry?
Table of Contents
Introduction 10
What is this report about? 10
Who is the target reader? 10
How to use this report 10
Definitions 10
Top 5 Emerging Countries Advertising 11
Industry Outlook 11
Advertising in South Africa 14
Market Overview 14
Market Data 15
Market Segmentation 16
Market outlook 18
Five forces analysis 19
Macroeconomic indicators 28
Advertising in Brazil 30
Market Overview 30
Market Data 31
Market Segmentation 32
Market outlook 34
Five forces analysis 35
Macroeconomic indicators 44
Advertising in China 46
Market Overview 46
Market Data 47
Market Segmentation 48
Market outlook 50
Five forces analysis 51
Macroeconomic indicators 60
Advertising in India 62
Market Overview 62
Market Data 63
Market Segmentation 64
Market outlook 66
Five forces analysis 67
Macroeconomic indicators 76
Advertising in Mexico 78
Market Overview 78
Market Data 79
Market Segmentation 80
Market outlook 82
Five forces analysis 83
Macroeconomic indicators 92
Company Profiles 94
Leading Companies 94
Appendix 116
Methodology 116
About MarketLine 117

List of Tables
Table 1: Top 5 emerging countries advertising industry, revenue ($m), 2013-22
Table 2: Top 5 emerging countries advertising industry, revenue ($m), 2013-17
Table 3: Top 5 emerging countries advertising industry forecast, revenue ($m), 2017-22
Table 4: South Africa advertising industry value: $ million, 2013-17
Table 5: South Africa advertising industry category segmentation: $ million, 2017
Table 6: South Africa advertising industry geography segmentation: $ million, 2017
Table 7: South Africa advertising industry value forecast: $ million, 2017-22
Table 8: South Africa size of population (million), 2013-17
Table 9: South Africa gdp (constant 2005 prices, $ billion), 2013-17
Table 10: South Africa gdp (current prices, $ billion), 2013-17
Table 11: South Africa inflation, 2013-17
Table 12: South Africa consumer price index (absolute), 2013-17
Table 13: South Africa exchange rate, 2013-17
Table 14: Brazil advertising industry value: $ million, 2013-17
Table 15: Brazil advertising industry category segmentation: $ million, 2017
Table 16: Brazil advertising industry geography segmentation: $ million, 2017
Table 17: Brazil advertising industry value forecast: $ million, 2017-22
Table 18: Brazil size of population (million), 2013-17
Table 19: Brazil gdp (constant 2005 prices, $ billion), 2013-17
Table 20: Brazil gdp (current prices, $ billion), 2013-17
Table 21: Brazil inflation, 2013-17
Table 22: Brazil consumer price index (absolute), 2013-17
Table 23: Brazil exchange rate, 2013-17
Table 24: China advertising industry value: $ million, 2013-17
Table 25: China advertising industry category segmentation: $ million, 2017
Table 26: China advertising industry geography segmentation: $ million, 2017
Table 27: China advertising industry value forecast: $ million, 2017-22
Table 28: China size of population (million), 2013-17
Table 29: China gdp (constant 2005 prices, $ billion), 2013-17
Table 30: China gdp (current prices, $ billion), 2013-17
Table 31: China inflation, 2013-17
Table 32: China consumer price index (absolute), 2013-17
Table 33: China exchange rate, 2013-17
Table 34: India advertising industry value: $ million, 2013-17
Table 35: India advertising industry category segmentation: $ million, 2017
Table 36: India advertising industry geography segmentation: $ million, 2017
Table 37: India advertising industry value forecast: $ million, 2017-22
Table 38: India size of population (million), 2013-17
Table 39: India gdp (constant 2005 prices, $ billion), 2013-17
Table 40: India gdp (current prices, $ billion), 2013-17
Table 41: India inflation, 2013-17
Table 42: India consumer price index (absolute), 2013-17
Table 43: India exchange rate, 2013-17
Table 44: Mexico advertising industry value: $ million, 2013-17
Table 45: Mexico advertising industry category segmentation: $ million, 2017
Table 46: Mexico advertising industry geography segmentation: $ million, 2017
Table 47: Mexico advertising industry value forecast: $ million, 2017-22
Table 48: Mexico size of population (million), 2013-17
Table 49: Mexico gdp (constant 2005 prices, $ billion), 2013-17
Table 50: Mexico gdp (current prices, $ billion), 2013-17
Table 51: Mexico inflation, 2013-17
Table 52: Mexico consumer price index (absolute), 2013-17
Table 53: Mexico exchange rate, 2013-17
Table 54: Dentsu, Inc.: key facts
Table 55: Dentsu, Inc.: key financials ($)
Table 56: Dentsu, Inc.: key financials ()
Table 57: Dentsu, Inc.: key financial ratios
Table 58: The Interpublic Group of Companies, Inc.: key facts
Table 59: The Interpublic Group of Companies, Inc.: key financials ($)
Table 60: The Interpublic Group of Companies, Inc.: key financial ratios
Table 61: Omnicom Group, Inc.: key facts
Table 62: Omnicom Group, Inc.: key financials ($)
Table 63: Omnicom Group, Inc.: key financial ratios
Table 64: WPP plc: key facts
Table 65: WPP plc: key financials ($)
Table 66: WPP plc: key financials ()
Table 67: WPP plc: key financial ratios
Table 68: Publicis Groupe SA: key facts
Table 69: Publicis Groupe SA: key financials ($)
Table 70: Publicis Groupe SA: key financials ()
Table 71: Publicis Groupe SA: key financial ratios
Table 72: Havas SA: key facts
Table 73: Havas SA: key financials ($)
Table 74: Havas SA: key financials ()
Table 75: Havas SA: key financial ratios

List of Figures
Figure 1: Top 5 emerging countries advertising industry, revenue ($m), 2013-22
Figure 2: Top 5 emerging countries advertising industry, revenue ($m), 2013-17
Figure 3: Top 5 emerging countries advertising industry forecast, revenue ($m), 2017-22
Figure 4: South Africa advertising industry value: $ million, 2013-17
Figure 5: South Africa advertising industry category segmentation: % share, by value, 2017
Figure 6: South Africa advertising industry geography segmentation: % share, by value, 2017
Figure 7: South Africa advertising industry value forecast: $ million, 2017-22
Figure 8: Forces driving competition in the advertising industry in South Africa, 2017
Figure 9: Drivers of buyer power in the advertising industry in South Africa, 2017
Figure 10: Drivers of supplier power in the advertising industry in South Africa, 2017
Figure 11: Factors influencing the likelihood of new entrants in the advertising industry in South Africa, 2017
Figure 12: Factors influencing the threat of substitutes in the advertising industry in South Africa, 2017
Figure 13: Drivers of degree of rivalry in the advertising industry in South Africa, 2017
Figure 14: Brazil advertising industry value: $ million, 2013-17
Figure 15: Brazil advertising industry category segmentation: % share, by value, 2017
Figure 16: Brazil advertising industry geography segmentation: % share, by value, 2017
Figure 17: Brazil advertising industry value forecast: $ million, 2017-22
Figure 18: Forces driving competition in the advertising industry in Brazil, 2017
Figure 19: Drivers of buyer power in the advertising industry in Brazil, 2017
Figure 20: Drivers of supplier power in the advertising industry in Brazil, 2017
Figure 21: Factors influencing the likelihood of new entrants in the advertising industry in Brazil, 2017
Figure 22: Factors influencing the threat of substitutes in the advertising industry in Brazil, 2017
Figure 23: Drivers of degree of rivalry in the advertising industry in Brazil, 2017
Figure 24: China advertising industry value: $ million, 2013-17
Figure 25: China advertising industry category segmentation: % share, by value, 2017
Figure 26: China advertising industry geography segmentation: % share, by value, 2017
Figure 27: China advertising industry value forecast: $ million, 2017-22
Figure 28: Forces driving competition in the advertising industry in China, 2017
Figure 29: Drivers of buyer power in the advertising industry in China, 2017
Figure 30: Drivers of supplier power in the advertising industry in China, 2017
Figure 31: Factors influencing the likelihood of new entrants in the advertising industry in China, 2017
Figure 32: Factors influencing the threat of substitutes in the advertising industry in China, 2017
Figure 33: Drivers of degree of rivalry in the advertising industry in China, 2017
Figure 34: India advertising industry value: $ million, 2013-17
Figure 35: India advertising industry category segmentation: % share, by value, 2017
Figure 36: India advertising industry geography segmentation: % share, by value, 2017
Figure 37: India advertising industry value forecast: $ million, 2017-22
Figure 38: Forces driving competition in the advertising industry in India, 2017
Figure 39: Drivers of buyer power in the advertising industry in India, 2017
Figure 40: Drivers of supplier power in the advertising industry in India, 2017
Figure 41: Factors influencing the likelihood of new entrants in the advertising industry in India, 2017
Figure 42: Factors influencing the threat of substitutes in the advertising industry in India, 2017
Figure 43: Drivers of degree of rivalry in the advertising industry in India, 2017
Figure 44: Mexico advertising industry value: $ million, 2013-17
Figure 45: Mexico advertising industry category segmentation: % share, by value, 2017
Figure 46: Mexico advertising industry geography segmentation: % share, by value, 2017
Figure 47: Mexico advertising industry value forecast: $ million, 2017-22
Figure 48: Forces driving competition in the advertising industry in Mexico, 2017
Figure 49: Drivers of buyer power in the advertising industry in Mexico, 2017
Figure 50: Drivers of supplier power in the advertising industry in Mexico, 2017
Figure 51: Factors influencing the likelihood of new entrants in the advertising industry in Mexico, 2017
Figure 52: Factors influencing the threat of substitutes in the advertising industry in Mexico, 2017
Figure 53: Drivers of degree of rivalry in the advertising industry in Mexico, 2017
Figure 54: Dentsu, Inc.: revenues & profitability
Figure 55: Dentsu, Inc.: assets & liabilities
Figure 56: The Interpublic Group of Companies, Inc.: revenues & profitability
Figure 57: The Interpublic Group of Companies, Inc.: assets & liabilities
Figure 58: Omnicom Group, Inc.: revenues & profitability
Figure 59: Omnicom Group, Inc.: assets & liabilities
Figure 60: WPP plc: revenues & profitability
Figure 61: WPP plc: assets & liabilities
Figure 62: Publicis Groupe SA: revenues & profitability
Figure 63: Publicis Groupe SA: assets & liabilities
Figure 64: Havas SA: revenues & profitability
Figure 65: Havas SA: assets & liabilities

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