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Advertising Global Industry Almanac 2013-2022

Published By :

MarketLine

Published Date : Apr 2018

Category :

Media

No. of Pages : 464 Pages

Advertising Global Industry Almanac 2013-2022

Summary

Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Synopsis

Essential resource for top-line data and analysis covering the global advertising industry. Includes industry size and segmentation data, textual and graphical analysis of industry growth trends and leading companies.

Key highlights

- The advertising industry consists of agencies providing advertising, including display advertising, services.
- The industry value reflects income of the agencies from such services.
- Any currency conversions used in the creation of this report have been calculated using constant 2017 annual average exchange rates.
- The global advertising industry had total revenues of $101,588.0m in 2017, representing a compound annual growth rate (CAGR) of 3.1% between 2013 and 2017.
- The food, beverage & personal/healthcare segment was the industry's most lucrative in 2017, with total revenues of $28,237.5m, equivalent to 27.8% of the industry's overall value.
- Advertising through social media platforms such as Facebook and Instagram has proved fruitful for advertisers looking to target millennials, whereas advertising on websites and search engines has helped expose advertisements to older internet users.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global advertising industry
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising industry
- Leading company profiles reveal details of key advertising industry players global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the global advertising industry with five year forecasts

Reasons to buy

- What was the size of the global advertising industry by value in 2017?
- What will be the size of the global advertising industry in 2022?
- What factors are affecting the strength of competition in the global advertising industry?
- How has the industry performed over the last five years?
- What are the main segments that make up the global advertising industry?
Table of Contents
EXECUTIVE SUMMARY 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Introduction 28
What is this report about? 28
Who is the target reader? 28
How to use this report 28
Definitions 28
Global Advertising 29
Market Overview 29
Market Data 30
Market Segmentation 31
Market outlook 33
Five forces analysis 34
Advertising in Asia-Pacific 43
Market Overview 43
Market Data 45
Market Segmentation 46
Market outlook 48
Five forces analysis 49
Advertising in Europe 58
Market Overview 58
Market Data 59
Market Segmentation 60
Market outlook 62
Five forces analysis 63
Advertising in France 72
Market Overview 72
Market Data 73
Market Segmentation 74
Market outlook 76
Five forces analysis 77
Macroeconomic indicators 86
Advertising in Germany 88
Market Overview 88
Market Data 89
Market Segmentation 90
Market outlook 92
Five forces analysis 93
Macroeconomic indicators 102
Advertising in Australia 104
Market Overview 104
Market Data 105
Market Segmentation 106
Market outlook 108
Five forces analysis 109
Macroeconomic indicators 118
Advertising in Brazil 120
Market Overview 120
Market Data 121
Market Segmentation 122
Market outlook 124
Five forces analysis 125
Macroeconomic indicators 134
Advertising in Canada 136
Market Overview 136
Market Data 137
Market Segmentation 138
Market outlook 140
Five forces analysis 141
Macroeconomic indicators 150
Advertising in China 152
Market Overview 152
Market Data 153
Market Segmentation 154
Market outlook 156
Five forces analysis 157
Macroeconomic indicators 166
Advertising in India 168
Market Overview 168
Market Data 169
Market Segmentation 170
Market outlook 172
Five forces analysis 173
Macroeconomic indicators 182
Advertising in Indonesia 184
Market Overview 184
Market Data 185
Market Segmentation 186
Market outlook 188
Five forces analysis 189
Macroeconomic indicators 198
Advertising in Italy 200
Market Overview 200
Market Data 201
Market Segmentation 202
Market outlook 204
Five forces analysis 205
Macroeconomic indicators 214
Advertising in Japan 216
Market Overview 216
Market Data 217
Market Segmentation 218
Market outlook 220
Five forces analysis 221
Macroeconomic indicators 230
Advertising in Mexico 232
Market Overview 232
Market Data 233
Market Segmentation 234
Market outlook 236
Five forces analysis 237
Macroeconomic indicators 246
Advertising in The Netherlands 248
Market Overview 248
Market Data 249
Market Segmentation 250
Market outlook 252
Five forces analysis 253
Macroeconomic indicators 262
Advertising in North America 264
Market Overview 264
Market Data 266
Market Segmentation 267
Market outlook 269
Five forces analysis 270
Advertising in Russia 279
Market Overview 279
Market Data 280
Market Segmentation 281
Market outlook 283
Five forces analysis 284
Macroeconomic indicators 293
Advertising in Scandinavia 295
Market Overview 295
Market Data 296
Market Segmentation 297
Market outlook 299
Five forces analysis 300
Advertising in Singapore 309
Market Overview 309
Market Data 310
Market Segmentation 311
Market outlook 313
Five forces analysis 314
Macroeconomic indicators 323
Advertising in South Africa 325
Market Overview 325
Market Data 326
Market Segmentation 327
Market outlook 329
Five forces analysis 330
Macroeconomic indicators 339
Advertising in South Korea 341
Market Overview 341
Market Data 342
Market Segmentation 343
Market outlook 345
Five forces analysis 346
Macroeconomic indicators 355
Advertising in Spain 357
Market Overview 357
Market Data 358
Market Segmentation 359
Market outlook 361
Five forces analysis 362
Macroeconomic indicators 371
Advertising in Turkey 373
Market Overview 373
Market Data 374
Market Segmentation 375
Market outlook 377
Five forces analysis 378
Macroeconomic indicators 387
Advertising in The United Kingdom 389
Market Overview 389
Market Data 390
Market Segmentation 391
Market outlook 393
Five forces analysis 394
Macroeconomic indicators 403
Advertising in The United States 405
Market Overview 405
Market Data 406
Market Segmentation 407
Market outlook 409
Five forces analysis 410
Macroeconomic indicators 419
Company Profiles 421
Leading Companies 421
Appendix 462
Methodology 462
About MarketLine 463

List of Tables
Table 1: Global advertising industry value: $ billion, 2013-17
Table 2: Global advertising industry category segmentation: $ billion, 2017
Table 3: Global advertising industry geography segmentation: $ billion, 2017
Table 4: Global advertising industry value forecast: $ billion, 2017-22
Table 5: Asia-Pacific advertising industry value: $ billion, 2013-17
Table 6: Asia-Pacific advertising industry category segmentation: $ billion, 2017
Table 7: Asia-Pacific advertising industry geography segmentation: $ billion, 2017
Table 8: Asia-Pacific advertising industry value forecast: $ billion, 2017-22
Table 9: Europe advertising industry value: $ billion, 2013-17
Table 10: Europe advertising industry category segmentation: $ billion, 2017
Table 11: Europe advertising industry geography segmentation: $ billion, 2017
Table 12: Europe advertising industry value forecast: $ billion, 2017-22
Table 13: France advertising industry value: $ million, 2013-17
Table 14: France advertising industry category segmentation: $ million, 2017
Table 15: France advertising industry geography segmentation: $ million, 2017
Table 16: France advertising industry value forecast: $ million, 2017-22
Table 17: France size of population (million), 2013-17
Table 18: France gdp (constant 2005 prices, $ billion), 2013-17
Table 19: France gdp (current prices, $ billion), 2013-17
Table 20: France inflation, 2013-17
Table 21: France consumer price index (absolute), 2013-17
Table 22: France exchange rate, 2013-17
Table 23: Germany advertising industry value: $ million, 2013-17
Table 24: Germany advertising industry category segmentation: $ million, 2017
Table 25: Germany advertising industry geography segmentation: $ million, 2017
Table 26: Germany advertising industry value forecast: $ million, 2017-22
Table 27: Germany size of population (million), 2013-17
Table 28: Germany gdp (constant 2005 prices, $ billion), 2013-17
Table 29: Germany gdp (current prices, $ billion), 2013-17
Table 30: Germany inflation, 2013-17
Table 31: Germany consumer price index (absolute), 2013-17
Table 32: Germany exchange rate, 2013-17
Table 33: Australia advertising industry value: $ million, 2013-17
Table 34: Australia advertising industry category segmentation: $ million, 2017
Table 35: Australia advertising industry geography segmentation: $ million, 2017
Table 36: Australia advertising industry value forecast: $ million, 2017-22
Table 37: Australia size of population (million), 2013-17
Table 38: Australia gdp (constant 2005 prices, $ billion), 2013-17
Table 39: Australia gdp (current prices, $ billion), 2013-17
Table 40: Australia inflation, 2013-17
Table 41: Australia consumer price index (absolute), 2013-17
Table 42: Australia exchange rate, 2013-17
Table 43: Brazil advertising industry value: $ million, 2013-17
Table 44: Brazil advertising industry category segmentation: $ million, 2017
Table 45: Brazil advertising industry geography segmentation: $ million, 2017
Table 46: Brazil advertising industry value forecast: $ million, 2017-22
Table 47: Brazil size of population (million), 2013-17
Table 48: Brazil gdp (constant 2005 prices, $ billion), 2013-17
Table 49: Brazil gdp (current prices, $ billion), 2013-17
Table 50: Brazil inflation, 2013-17
Table 51: Brazil consumer price index (absolute), 2013-17
Table 52: Brazil exchange rate, 2013-17
Table 53: Canada advertising industry value: $ million, 2013-17
Table 54: Canada advertising industry category segmentation: $ million, 2017
Table 55: Canada advertising industry geography segmentation: $ million, 2017
Table 56: Canada advertising industry value forecast: $ million, 2017-22
Table 57: Canada size of population (million), 2013-17
Table 58: Canada gdp (constant 2005 prices, $ billion), 2013-17
Table 59: Canada gdp (current prices, $ billion), 2013-17
Table 60: Canada inflation, 2013-17
Table 61: Canada consumer price index (absolute), 2013-17
Table 62: Canada exchange rate, 2013-17
Table 63: China advertising industry value: $ million, 2013-17
Table 64: China advertising industry category segmentation: $ million, 2017
Table 65: China advertising industry geography segmentation: $ million, 2017
Table 66: China advertising industry value forecast: $ million, 2017-22
Table 67: China size of population (million), 2013-17
Table 68: China gdp (constant 2005 prices, $ billion), 2013-17
Table 69: China gdp (current prices, $ billion), 2013-17
Table 70: China inflation, 2013-17
Table 71: China consumer price index (absolute), 2013-17
Table 72: China exchange rate, 2013-17
Table 73: India advertising industry value: $ million, 2013-17
Table 74: India advertising industry category segmentation: $ million, 2017
Table 75: India advertising industry geography segmentation: $ million, 2017

List of Figures
Figure 1: Global advertising industry value: $ billion, 2013-17
Figure 2: Global advertising industry category segmentation: % share, by value, 2017
Figure 3: Global advertising industry geography segmentation: % share, by value, 2017
Figure 4: Global advertising industry value forecast: $ billion, 2017-22
Figure 5: Forces driving competition in the global advertising industry, 2017
Figure 6: Drivers of buyer power in the global advertising industry, 2017
Figure 7: Drivers of supplier power in the global advertising industry, 2017
Figure 8: Factors influencing the likelihood of new entrants in the global advertising industry, 2017
Figure 9: Factors influencing the threat of substitutes in the global advertising industry, 2017
Figure 10: Drivers of degree of rivalry in the global advertising industry, 2017
Figure 11: Asia-Pacific advertising industry value: $ billion, 2013-17
Figure 12: Asia-Pacific advertising industry category segmentation: % share, by value, 2017
Figure 13: Asia-Pacific advertising industry geography segmentation: % share, by value, 2017
Figure 14: Asia-Pacific advertising industry value forecast: $ billion, 2017-22
Figure 15: Forces driving competition in the advertising industry in Asia-Pacific, 2017
Figure 16: Drivers of buyer power in the advertising industry in Asia-Pacific, 2017
Figure 17: Drivers of supplier power in the advertising industry in Asia-Pacific, 2017
Figure 18: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2017
Figure 19: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2017
Figure 20: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2017
Figure 21: Europe advertising industry value: $ billion, 2013-17
Figure 22: Europe advertising industry category segmentation: % share, by value, 2017
Figure 23: Europe advertising industry geography segmentation: % share, by value, 2017
Figure 24: Europe advertising industry value forecast: $ billion, 2017-22
Figure 25: Forces driving competition in the advertising industry in Europe, 2017
Figure 26: Drivers of buyer power in the advertising industry in Europe, 2017
Figure 27: Drivers of supplier power in the advertising industry in Europe, 2017
Figure 28: Factors influencing the likelihood of new entrants in the advertising industry in Europe, 2017
Figure 29: Factors influencing the threat of substitutes in the advertising industry in Europe, 2017
Figure 30: Drivers of degree of rivalry in the advertising industry in Europe, 2017
Figure 31: France advertising industry value: $ million, 2013-17
Figure 32: France advertising industry category segmentation: % share, by value, 2017
Figure 33: France advertising industry geography segmentation: % share, by value, 2017
Figure 34: France advertising industry value forecast: $ million, 2017-22
Figure 35: Forces driving competition in the advertising industry in France, 2017
Figure 36: Drivers of buyer power in the advertising industry in France, 2017
Figure 37: Drivers of supplier power in the advertising industry in France, 2017
Figure 38: Factors influencing the likelihood of new entrants in the advertising industry in France, 2017
Figure 39: Factors influencing the threat of substitutes in the advertising industry in France, 2017
Figure 40: Drivers of degree of rivalry in the advertising industry in France, 2017
Figure 41: Germany advertising industry value: $ million, 2013-17
Figure 42: Germany advertising industry category segmentation: % share, by value, 2017
Figure 43: Germany advertising industry geography segmentation: % share, by value, 2017
Figure 44: Germany advertising industry value forecast: $ million, 2017-22
Figure 45: Forces driving competition in the advertising industry in Germany, 2017
Figure 46: Drivers of buyer power in the advertising industry in Germany, 2017
Figure 47: Drivers of supplier power in the advertising industry in Germany, 2017
Figure 48: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2017
Figure 49: Factors influencing the threat of substitutes in the advertising industry in Germany, 2017
Figure 50: Drivers of degree of rivalry in the advertising industry in Germany, 2017
Figure 51: Australia advertising industry value: $ million, 2013-17
Figure 52: Australia advertising industry category segmentation: % share, by value, 2017
Figure 53: Australia advertising industry geography segmentation: % share, by value, 2017
Figure 54: Australia advertising industry value forecast: $ million, 2017-22
Figure 55: Forces driving competition in the advertising industry in Australia, 2017
Figure 56: Drivers of buyer power in the advertising industry in Australia, 2017
Figure 57: Drivers of supplier power in the advertising industry in Australia, 2017
Figure 58: Factors influencing the likelihood of new entrants in the advertising industry in Australia, 2017
Figure 59: Factors influencing the threat of substitutes in the advertising industry in Australia, 2017
Figure 60: Drivers of degree of rivalry in the advertising industry in Australia, 2017
Figure 61: Brazil advertising industry value: $ million, 2013-17
Figure 62: Brazil advertising industry category segmentation: % share, by value, 2017
Figure 63: Brazil advertising industry geography segmentation: % share, by value, 2017
Figure 64: Brazil advertising industry value forecast: $ million, 2017-22
Figure 65: Forces driving competition in the advertising industry in Brazil, 2017
Figure 66: Drivers of buyer power in the advertising industry in Brazil, 2017
Figure 67: Drivers of supplier power in the advertising industry in Brazil, 2017
Figure 68: Factors influencing the likelihood of new entrants in the advertising industry in Brazil, 2017
Figure 69: Factors influencing the threat of substitutes in the advertising industry in Brazil, 2017
Figure 70: Drivers of degree of rivalry in the advertising industry in Brazil, 2017
Figure 71: Canada advertising industry value: $ million, 2013-17
Figure 72: Canada advertising industry category segmentation: % share, by value, 2017
Figure 73: Canada advertising industry geography segmentation: % share, by value, 2017
Figure 74: Canada advertising industry value forecast: $ million, 2017-22
Figure 75: Forces driving competition in the advertising industry in Canada, 2017

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