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Advertising: Global Group of Eight (G8) Industry Guide

Published By :

MarketLine

Published Date : Apr 2015

Category :

Advertising and Marketing

No. of Pages : 149 Pages


Introduction

The G8 Advertising industry guide provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The guide also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Features and benefits

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the G8 advertising market
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the G8 advertising market
  • Leading company profiles reveal details of key advertising market players’ G8 operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the G8 advertising market with five year forecasts
  • Compares data from the US, Canada, Germany, France, UK, Italy, Russia and Japan, alongside individual chapters on each country

Highlights

  • The G8 countries contributed $62,485.2 million in 2014 to the global advertising industry, with a compound annual growth rate (CAGR) of 3.2% between 2010 and 2014. The G8 countries are expected to reach a value of $75,981.7 million in 2019, with a CAGR of 4% over the 2014-19 period.
  • Among the G8 nations, the US is the leading country in the advertising industry, with market revenues of $40,152.8 million in 2014. This was followed by Japan and the UK, with a value of $6,637.4 and $4,507.1 million, respectively.
  • The US is expected to lead the advertising industry in the G8 nations with a value of $49,595.4 million in 2016, followed by Japan and the UK with expected values of $7,418.5 and $5,763.3 million, respectively.
Table of Content

INTRODUCTION
What is this report about?
Who is the target reader?
How to use this report
Definitions

GROUP OF EIGHT (G8) ADVERTISING
Industry Outlook

ADVERTISING IN CANADA
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators

ADVERTISING IN FRANCE
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators

ADVERTISING IN GERMANY
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators

ADVERTISING IN ITALY
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators

ADVERTISING IN JAPAN
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators

ADVERTISING IN RUSSIA
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators

ADVERTISING IN THE UNITED KINGDOM
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators

ADVERTISING IN THE UNITED STATES
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators

COMPANY PROFILES
Leading companies

METHODOLOGY

APPENDIX
About MarketLine

List of Table


Table: G8 advertising industry, revenue($m), 2010-19
Table: G8 advertising industry, revenue by country ($m), 2010-14
Table: G8 advertising industry forecast, revenue by country ($m), 2014-19
Table: Canada advertising industry value: $ million, 2010–14
Table: Canada advertising industry category segmentation: $ million, 2014
Table: Canada advertising industry geography segmentation: $ million, 2014
Table: Canada advertising industry value forecast: $ million, 2014–19
Table: Canada size of population (million), 2010–14
Table: Canada gdp (constant 2005 prices, $ billion), 2010–14
Table: Canada gdp (current prices, $ billion), 2010–14
Table: Canada inflation, 2010–14
Table: Canada consumer price index (absolute), 2010–14
Table: Canada exchange rate, 2010–14
Table: France advertising industry value: $ million, 2010–14
Table: France advertising industry category segmentation: $ million, 2014
Table: France advertising industry geography segmentation: $ million, 2014
Table: France advertising industry value forecast: $ million, 2014–19
Table: France size of population (million), 2010–14
Table: France gdp (constant 2005 prices, $ billion), 2010–14
Table: France gdp (current prices, $ billion), 2010–14
Table: France inflation, 2010–14
Table: France consumer price index (absolute), 2010–14
Table: France exchange rate, 2010–14
Table: Germany advertising industry value: $ million, 2010–14
Table: Germany advertising industry category segmentation: $ million, 2014
Table: Germany advertising industry geography segmentation: $ million, 2014
Table: Germany advertising industry value forecast: $ million, 2014–19
Table: Germany size of population (million), 2010–14
Table: Germany gdp (constant 2005 prices, $ billion), 2010–14
Table: Germany gdp (current prices, $ billion), 2010–14
Table: Germany inflation, 2010–14
Table: Germany consumer price index (absolute), 2010–14
Table: Germany exchange rate, 2010–14
Table: Italy advertising industry value: $ million, 2010–14
Table: Italy advertising industry category segmentation: $ million, 2014
Table: Italy advertising industry geography segmentation: $ million, 2014
Table: Italy advertising industry value forecast: $ million, 2014–19
Table: Italy size of population (million), 2010–14
Table: Italy gdp (constant 2005 prices, $ billion), 2010–14
Table: Italy gdp (current prices, $ billion), 2010–14
Table: Italy inflation, 2010–14
Table: Italy consumer price index (absolute), 2010–14
Table: Italy exchange rate, 2010–14
Table: Japan advertising industry value: $ million, 2010–14
Table: Japan advertising industry category segmentation: $ million, 2014
Table: Japan advertising industry geography segmentation: $ million, 2014
Table: Japan advertising industry value forecast: $ million, 2014–19
Table: Japan size of population (million), 2010–14
Table: Japan gdp (constant 2005 prices, $ billion), 2010–14
Table: Japan gdp (current prices, $ billion), 2010–14
Table: Japan inflation, 2010–14
Table: Japan consumer price index (absolute), 2010–14
Table: Japan exchange rate, 2010–14
Table: Russia advertising industry value: $ million, 2010–14
Table: Russia advertising industry category segmentation: $ million, 2014
Table: Russia advertising industry geography segmentation: $ million, 2014
Table: Russia advertising industry value forecast: $ million, 2014–19
Table: Russia size of population (million), 2010–14
Table: Russia gdp (constant 2005 prices, $ billion), 2010–14
Table: Russia gdp (current prices, $ billion), 2010–14
Table: Russia inflation, 2010–14
Table: Russia consumer price index (absolute), 2010–14
Table: Russia exchange rate, 2010–14
Table: United Kingdom advertising industry value: $ million, 2010–14
Table: United Kingdom advertising industry category segmentation: $ million, 2014
Table: United Kingdom advertising industry geography segmentation: $ million, 2014
Table: United Kingdom advertising industry value forecast: $ million, 2014–19
Table: United Kingdom size of population (million), 2010–14
Table: United Kingdom gdp (constant 2005 prices, $ billion), 2010–14
Table: United Kingdom gdp (current prices, $ billion), 2010–14
Table: United Kingdom inflation, 2010–14
Table: United Kingdom consumer price index (absolute), 2010–14
Table: United Kingdom exchange rate, 2010–14
Table: United States advertising industry value: $ million, 2010–14
Table: United States advertising industry category segmentation: $ million, 2014
Table: United States advertising industry geography segmentation: $ million, 2014
Table: United States advertising industry value forecast: $ million, 2014–19
Table: United States size of population (million), 2010–14
Table: United States gdp (constant 2005 prices, $ billion), 2010–14
Table: United States gdp (current prices, $ billion), 2010–14
Table: United States inflation, 2010–14
Table: United States consumer price index (absolute), 2010–14
Table: United States exchange rate, 2010–14
Table: Dentsu, Inc.: key facts
Table: Dentsu, Inc.: key financials ($)
Table: Dentsu, Inc.: key financials (Â¥)
Table: Dentsu, Inc.: key financial ratios
Table: Omnicom Group, Inc.: key facts
Table: Omnicom Group, Inc.: key financials ($)
Table: Omnicom Group, Inc.: key financial ratios
Table: WPP plc: key facts
Table: WPP plc: key financials ($)
Table: WPP plc: key financials (£)
Table: WPP plc: key financial ratios
Table: Havas SA: key facts
Table: Havas SA: key financials ($)
Table: Havas SA: key financials (€)
Table: Havas SA: key financial ratios
Table: Publicis Groupe SA: key facts
Table: Publicis Groupe SA: key financials ($)
Table: Publicis Groupe SA: key financials (€)
Table: Publicis Groupe SA: key financial ratios
Table: Asatsu-DK Inc.: key facts
Table: Asatsu-DK Inc.: key financials ($)
Table: Asatsu-DK Inc.: key financials (Â¥)
Table: Asatsu-DK Inc.: key financial ratios
Table: Hakuhodo Incorporated: key facts
Table: Tokyu Agency Inc.: key facts

List of Chart


Figure: G8 advertising industry, revenue($m), 2010-19
Figure: G8 Advertising industry, revenue by country (%), 2014
Figure: G8 advertising industry, revenue by country ($m), 2010-14
Figure: G8 advertising industry forecast, revenue by country ($m), 2014-19
Figure: Canada advertising industry value: $ million, 2010–14
Figure: Canada advertising industry category segmentation: % share, by value, 2014
Figure: Canada advertising industry geography segmentation: % share, by value, 2014
Figure: Canada advertising industry value forecast: $ million, 2014–19
Figure: Forces driving competition in the advertising industry in Canada, 2014
Figure: Drivers of buyer power in the advertising industry in Canada, 2014
Figure: Drivers of supplier power in the advertising industry in Canada, 2014
Figure: Factors influencing the likelihood of new entrants in the advertising industry in Canada, 2014
Figure: Factors influencing the threat of substitutes in the advertising industry in Canada, 2014
Figure: Drivers of degree of rivalry in the advertising industry in Canada, 2014
Figure: France advertising industry value: $ million, 2010–14
Figure: France advertising industry category segmentation: % share, by value, 2014
Figure: France advertising industry geography segmentation: % share, by value, 2014
Figure: France advertising industry value forecast: $ million, 2014–19
Figure: Forces driving competition in the advertising industry in France, 2014
Figure: Drivers of buyer power in the advertising industry in France, 2014
Figure: Drivers of supplier power in the advertising industry in France, 2014
Figure: Factors influencing the likelihood of new entrants in the advertising industry in France, 2014
Figure: Factors influencing the threat of substitutes in the advertising industry in France, 2014
Figure: Drivers of degree of rivalry in the advertising industry in France, 2014
Figure: Germany advertising industry value: $ million, 2010–14
Figure: Germany advertising industry category segmentation: % share, by value, 2014
Figure: Germany advertising industry geography segmentation: % share, by value, 2014
Figure: Germany advertising industry value forecast: $ million, 2014–19
Figure: Forces driving competition in the advertising industry in Germany, 2014
Figure: Drivers of buyer power in the advertising industry in Germany, 2014
Figure: Drivers of supplier power in the advertising industry in Germany, 2014
Figure: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2014
Figure: Factors influencing the threat of substitutes in the advertising industry in Germany, 2014
Figure: Drivers of degree of rivalry in the advertising industry in Germany, 2014
Figure: Italy advertising industry value: $ million, 2010–14
Figure: Italy advertising industry category segmentation: % share, by value, 2014
Figure: Italy advertising industry geography segmentation: % share, by value, 2014
Figure: Italy advertising industry value forecast: $ million, 2014–19
Figure: Forces driving competition in the advertising industry in Italy, 2014
Figure: Drivers of buyer power in the advertising industry in Italy, 2014
Figure: Drivers of supplier power in the advertising industry in Italy, 2014
Figure: Factors influencing the likelihood of new entrants in the advertising industry in Italy, 2014
Figure: Factors influencing the threat of substitutes in the advertising industry in Italy, 2014
Figure: Drivers of degree of rivalry in the advertising industry in Italy, 2014
Figure: Japan advertising industry value: $ million, 2010–14
Figure: Japan advertising industry category segmentation: % share, by value, 2014
Figure: Japan advertising industry geography segmentation: % share, by value, 2014
Figure: Japan advertising industry value forecast: $ million, 2014–19
Figure: Forces driving competition in the advertising industry in Japan, 2014
Figure: Drivers of buyer power in the advertising industry in Japan, 2014
Figure: Drivers of supplier power in the advertising industry in Japan, 2014
Figure: Factors influencing the likelihood of new entrants in the advertising industry in Japan, 2014
Figure: Factors influencing the threat of substitutes in the advertising industry in Japan, 2014
Figure: Drivers of degree of rivalry in the advertising industry in Japan, 2014
Figure: Russia advertising industry value: $ million, 2010–14
Figure: Russia advertising industry category segmentation: % share, by value, 2014
Figure: Russia advertising industry geography segmentation: % share, by value, 2014
Figure: Russia advertising industry value forecast: $ million, 2014–19
Figure: Forces driving competition in the advertising industry in Russia, 2014
Figure: Drivers of buyer power in the advertising industry in Russia, 2014
Figure: Drivers of supplier power in the advertising industry in Russia, 2014
Figure: Factors influencing the likelihood of new entrants in the advertising industry in Russia, 2014
Figure: Factors influencing the threat of substitutes in the advertising industry in Russia, 2014
Figure: Drivers of degree of rivalry in the advertising industry in Russia, 2014
Figure: United Kingdom advertising industry value: $ million, 2010–14
Figure: United Kingdom advertising industry category segmentation: % share, by value, 2014
Figure: United Kingdom advertising industry geography segmentation: % share, by value, 2014
Figure: United Kingdom advertising industry value forecast: $ million, 2014–19
Figure: Forces driving competition in the advertising industry in the United Kingdom, 2014
Figure: Drivers of buyer power in the advertising industry in the United Kingdom, 2014
Figure: Drivers of supplier power in the advertising industry in the United Kingdom, 2014
Figure: Factors influencing the likelihood of new entrants in the advertising industry in the United Kingdom, 2014
Figure: Factors influencing the threat of substitutes in the advertising industry in the United Kingdom, 2014
Figure: Drivers of degree of rivalry in the advertising industry in the United Kingdom, 2014
Figure: United States advertising industry value: $ million, 2010–14
Figure: United States advertising industry category segmentation: % share, by value, 2014
Figure: United States advertising industry geography segmentation: % share, by value, 2014
Figure: United States advertising industry value forecast: $ million, 2014–19
Figure: Forces driving competition in the advertising industry in the United States, 2014
Figure: Drivers of buyer power in the advertising industry in the United States, 2014
Figure: Drivers of supplier power in the advertising industry in the United States, 2014
Figure: Factors influencing the likelihood of new entrants in the advertising industry in the United States, 2014
Figure: Factors influencing the threat of substitutes in the advertising industry in the United States, 2014
Figure: Drivers of degree of rivalry in the advertising industry in the United States, 2014
Figure: Dentsu, Inc.: revenues & profitability
Figure: Dentsu, Inc.: assets & liabilities
Figure: Omnicom Group, Inc.: revenues & profitability
Figure: Omnicom Group, Inc.: assets & liabilities
Figure: WPP plc: revenues & profitability
Figure: WPP plc: assets & liabilities
Figure: Havas SA: revenues & profitability
Figure: Havas SA: assets & liabilities
Figure: Publicis Groupe SA: revenues & profitability
Figure: Publicis Groupe SA: à € assets & liabilities
Figure: Asatsu-DK Inc.: revenues & profitability
Figure: Asatsu-DK Inc.: assets & liabilities

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