Advertiser Campaign Management Software Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025

Advertiser Campaign Management Software Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025

  • Transparency Market Research
  • Ongoing
  • Media

Report Description

Nowadays, successful advertising campaigns reach far more than the irregular advertising, and may last from a few weeks. In advertising several brands contribute to reach the perceptual mapping in a consumers mind. Comparing to their competitors, everyday consumers rank specific brands and view advertising. Campaign theme is the main focus of advertising and us the central message that will be received in the promotional events. An advertiser campaign management software is used for set of advertising activities, which is developed in accordance with the marketing program and targeted at consumers, representing suitable market segments, in order to get their reaction and find a result for the tactical or strategic objectives of a company. This software is usually broadcast through numerous broadcasting channels. Advertiser campaign software utilize diverse media channels over a particular time frame and target identified audiences. Advertising campaign software is made to achieve a particular objective or set of objective which generally includes raising brand awareness and establishing a brand. One of the application of advertising campaign management software includes display advertising, which is the process of advertising a company or product on websites. Advertisers use display advertising in order to purchase, target, track, and manage display advertisements and it is one of the most used forms of advertising. The advertising campaign comprised of print and web strategies which includes pamphlets, updating product literature and copying those to the website.

Rising trends in digital marketing, technological and network advancements, appearance of advanced mobility options such as tablets, smartphones and growing mobile advertising trend are the drivers of advertising campaign management software market. The cross-channel advertising solutions allows companies at the optimal time to communicate promotional campaigns and offer on a personalized level to the customers, this leads to growth in the advertising campaign management software market. Changing dynamics of advertising channels and technological restraints of compatibility are the restraints for this market. Customer-centric results and proximity market are the growth opportunities in this market.

An advertiser campaign management software market are segmented on the basis of type, application and region.  On the basis of type market is subdivided into cross-channel advertising, demand side platform (DSP), display advertising, and mobile advertising. To aim potential customers and to form interactive personal conversations to improve customer relations and retentions, cross channel marketing solutions helps companies. Cross-channel advertising is used to sell, market, and interact with customers. With cross-channel advertising, one can analyze the effectiveness advertising campaigns toward increasing company's ROI. Display advertising software help companies to promote on extensive range of websites. It includes several different contains items and formats such as audio, text, flash images, and video. To deliver brand messages and general advertisements to site visitors is the main purpose of the display advertising software. It also allows advertisers to place, manage, buy, and display advertisements on websites, which includes overlay, rich media ads, and banner. Advertiser campaign management software is used to display ads on mobile sites, websites, mobile apps, as well as in social media messages and games. Mobile Advertising is advertiser campaign management software that enables advertisers to buy ads on mobile devices such as tablets and smartphones. On the basis of application market is subdivided into small business, medium business, and large enterprises. Small businesses are capable to involve their existing customers to buy their product through different modes of communication creating a new relationship with potential customer. On the basis of region market is subdivided into North America, Europe, Asia Pacific, Middle East & Africa, and South America.

Some of the major players in the advertiser Campaign Management Software market are Marin Software, Kenshoo, Ltd., Sizmek, 4C INSIGHTS, INC., DoubleClick Digital Marketing, AdRoll, MEDIAMATH, INC., Dataxu, Choozle, Inc., and IGNITIONONE, INC. among others.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Have query on this report?

Make an Enquiry

Success Stories

Our Clients