Advertisement (Ad) Blockers Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024
- Transparency Market Research
Online advertising is method of marketing through the use of Internet to convey promotional messages to users and it is done in such a way that is diverts the Internet user’s attention. Online advertisements comes in a variety of forms including banner ads, text ads, sponsored links, sponsored stories, pictures and animations, and sometimes in the form of pop-up windows employing an auto-play of audio or video. Most of the time these advertisements are disturbing, thus annoying the end users. Moreover, these advertisements also compel user to watch full screen video, while the user is browsing to read an article. Furthermore, these ads cost users money in terms of data usage. To ensure safety and sidestep such incidences consumers are now using ad blockers.
Advertisement blocking is also referred as advertisement filtering. It is the removal of any undesirable advertising content in a webpage by installing an appropriate web extension/plugin. Suitable extensions are available on all key web browsers, besides they are fast and easy to install. Some of these extensions are available open-source, while rest are available in the form of commercial projects. In early days these advertisement blockers were only compatible with desktop browsers; however, with the recent rise in the use of mobile device advertisement blockers have made their way to smartphones.
One of the major factors driving advertisement blockers market includes need for privacy, these advertisements are programmed to monitor user’s browsing activity. Most of the Internet users are not comfortable in sharing their browsing data to these anonymous publishers and hence to safeguard their privacy and to preserve user identity the advertisement blockers are becoming rapidly popular which is likely to support expansion of the market. Furthermore, a lot of irrelevant content appears through these advertisements, which users find annoying and hence it is another factor boosting the growth of this market. Additionally, to ensure security from criminal activities, advertisement blockers are in great demand. Criminals have a huge reach and through malicious software that encrypts data, they can demand for monetary returns, hence this is one of the key factors driving the market.
Though advertisement blockers benefits users by reducing page load time it also results into broken links and disturbs the web browsers settings, thus affecting the entire user experience. This is one of the factors hindering the growth of ad blockers market.
Advertisement blockers are threats for the online marketing companies, as advertising is the only source of revenue for them and blocking of advertisement badly affects the company’s earning and often leads to loss in terms of money.
The key players the advertisement blocker market include Eyeo GmbH, Ghostery, Inc., Adguard and uBlock Origin, and Privacy Badger (Developed by Electronic Frontier Foundation). In coming years with rising impact of machine learning technology and analytics the ad blocking quality is expected to improve.
The report offers a comprehensive evaluation of the market. It does so via in-depth insights, understanding market evolution by tracking historical developments, and analyzing the present scenario and future projections based on optimistic and likely scenarios. Each research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology developments, types, applications, and the competitive landscape.
The study is a source of reliable data on:
- Key market segments and sub-segments
- Evolving market trends and dynamics
- Changing supply and demand scenarios
- Quantifying market opportunities through market sizing and market forecasting
- Tracking current trends/opportunities/challenges
- Competitive insights
- Opportunity mapping in terms of technological breakthroughs
The regional analysis covers:
- North America (U.S. and Canada)
- Latin America (Mexico, Brazil, Peru, Chile, and others)
- Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, Luxembourg)
- Eastern Europe (Poland, Russia)
- Asia Pacific (China, India, Japan, ASEAN, Australia and New Zealand)
- Middle East and Africa (GCC, Southern Africa, North Africa)
TMR estimates the market size of various sectors using a combination of available data on the number and revenue of companies within each sub-sector and tiers of companies. The basic components used to determine market size and forecast for a specific product area are not only limited to supply-side data, but are also related to demand, industry trends, and the economic outlook. All the above data points are utilized to generate a statistical model targeting the sector marketplace. More than 300 TMR analysts across the world integrate these elements into a framework to determine the subsector market size for a base year and then forecast growth within each market.
TMR regularly interviews technology and business professionals as an ongoing effort to track the latest developments within each sector. These continuous surveys are stratified by company size and industry segment and weighted to reflect the global market place. All data are collected on an ongoing effort through a structured questionnaire rolled over the web or conducted via telephones. This provides the TMR team opportunities to request for detailed question sets, complex skip patterns, and real-time calculations, which assists respondents in answering questions involving numbers and percentages. Respondents, who are interviewed as experts, are screened and qualified based on certain criteria in addition to their decision-making authority and the scope of activity within their organizations.
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.
Have query on this report?Make an Enquiry
The team was the biggest help to us. Not only were we provided with customized solutions but also we were guided through the most complicated situations. The information was on-point yet comprehensive. The experience was absolutely satisfying and helped us turn many challenges into opportunities.
Ours is a startup with a unique set of challenges and we were therefore hesitant but the team totally put us at ease with their knowledge and expertise. Our business and its challenges were understood perfectly and help was extended accordingly. The tailor made approach really helped us gain the most informative insights.
The report repository is absolutely impressive –updated and exhaustive in terms of markets covered and information provides. Besides, with the support extended to us by the team, we could reduce costs as well as move to sustainable growth. This really helped us tap into new opportunities. Happy to have gone ahead with ResearchMos.us.
We have had a long term engagement with ResearchMoz.us and never have we felt that the work done and help extended were below flawless. The report repository is one of the best one can hope to tap into. Recently, our partner businesses opted for consultancy services and they are all thrilled with the outcome.
Insights from reports helped us improve our profit margins significantly. Most of the knowledge we needed on the market were provided to us on a granular basis. From trends, and drivers to competitive analysis, the information was not just crisp but also insightful. That helped us chart a robust growth strategy and as of now we are happy to state that we are reaping big benefits.
More from ICT
TechnologyHigh-Performance Computing-Thematic Research