Growth in the technologies such as smart sensor network, nanotechnology, advance communication network and distributed computing has led to the development of various integrated devices, one such device is active health monitoring system. The system is integrated with the vehicle that helps in safe driving. Driver’s health and state of mind is very important factor for safe driving. Any kind of physical factor such as drowsiness, distraction, drunkenness can lead to severe road accidents. The decline in driver’s health is another major factors that might lead to road accidents. Some disease such as type II diabetes, cardiovascular disease, mild cognitive impairment (MCI) and Alzheimer’s disease that are largely associated with aging might also lead to accidents among older drivers. In all such critical cases active health monitoring system play a vital role in reducing unfortunate occurrence of events on road
The active health motoring system has an embedded biometric feedback sensors with electrodes that are placed near the driver’s seat, seatbelt or the steering wheel to analyze the health. It basically tests the heart rate, blood pressure, breathing rate, body moisture, body pressure, body temperature, and even cabin temperature in some specific cases. Further, this device also gives notification to the driver by displaying a warning message, or activating useful system such as driver alert, speed limiter among others
More than a few number of car accidents are caused due to pre-exiting medical condition of the driver or some sudden medical emergencies such as heart attack or stroke. However, with the help of active health monitoring system such accident can be prevented. Moreover, when these system will be paired or combined with semi-autonomous cars, it can efficiently mitigate major accidents
The Active Health Monitoring system in Automobile is currently at a nascent stage. There are number of manufacturers that are continuously involved in advancement and further development the system. However, the market has a significant potential to grow in the coming year. With growing concern over frequent accident cases and the strong need for safety on roads, the demand of active health monitoring system is expected to rise. The market has opened multiple avenues for automotive OEMs to enter into a partnership or collaborate with technology companies or healthcare technology provider to further improve the Active Health Monitoring System. Consumer healthcare manufacturer might also explore the use cases in Active Health Monitoring System in Automobile Market
While there are several benefits of Active Health Monitoring System in Automobile, there are some challenges that the manufactures of the device have to face and might have address in order to experience widespread adoption of the device.
Some of these challenges include regulatory compliances, concern over data privacy and infrastructure challenges. Federal Insurance Portability and Accountability Act, 1996, (HIPAA) have set the level of data of individual health information that can be received and reviewed. The Active Health Monitoring system that involves collection of driver’s personal data might have to be in-line with such regulatory compliance. Moreover, significant investment in infrastructure is required that has the capability to support large and voluminous data that the manufacturer might receive due to the functioning of Active Health Monitoring System
The Active Health Monitoring in Automobile Market can be segmented on the basis of vehicle type and deployment type. The Vehicle type market segment is bifurcated into passenger vehicle and commercial vehicle. The Deployment type market segment includes on-premise and cloud enabled active health monitoring system.
There are number of prominent automobile manufacturers that have already initiated their research and development in the market. Automobile manufacturers such as Mercedes-Benz and Ford Motor Company have already experimented the device and now are integrating it with the vehicles. Faurecia, is yet another company in this market that has developed smart seats for vehicles that gathers biological and behavioral data of the driver. Other promising players that are actively are developing opportunity in Active Health Monitoring in Automobile are Volkswagen AG and Bayerische Motoren Werke AG
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