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2014 LTE Pricing Strategies

Published By :

Tariff Consultancy Ltd

Published Date : Feb 2014

Category :

LTE

No. of Pages : 90 Pages

The TCL 2014 4G LTE Pricing Strategies report analyses the key pricing trends for MNOs in the EU, Non-EU, Asia Pacific & Middle East regions. The report draws on findings from the TCL Global LTE Tariff Tracker subscription service and provides pricing case studies for 15 MNOs that have launched 4G LTE services. The case studies include - Bouygues Telecom (France), Vodafone (Germany), KPN (Netherlands), TMN (Portugal), Everything Everywhere (UK), Telenor (Norway), MegaFon (Russia), Swisscom (Switzerland), Optus (Australia), NTT DOCOMO (Japan), Vodafone (New Zealand), SingTel (Singapore), Batelco (Bahrain), Nawras (Oman) & Ooredoo (Qatar). 

 

In the 2014 Global LTE Pricing Strategies report TCL provides focus on the main 4G LTE pricing trends highlighted in the TCL Global LTE Data Price Tracker subscription service including: 

 

1. Analysis of overall 4G LTE pricing by 4 main geographical regions worldwide (incl. the EU, non-EU countries, Asia Pacific and theMiddle East) 

2. Further analysis of 4G LTE pricing by the 4 main geographical regions by the following detailed metrics: 

  • Pricing per GB of data allowance (in USD per month) 
  • Average monthly data user allowance (in GB) 
  • Highest LTE pricing per region (in USD per month) 
  • Lowest LTE pricing per region (in USD per month) 

3. Examines MNO 4G LTE pricing launch strategies per region 

4. Examines current MNO 4G LTE pricing strategies per region 

5. Finally, the report provides a selection of 15 key MNO 4G LTE case studies with pricing at launch and since launch

Table of Content

 

Introduction

Summary

The main generic 4G LTE pricing strategies at launch

The changes in 4G LTE tariffs over time

Methodology

 

Executive Summary

 

Section 1: Case Studies EU

LTE Strategies – Bouygues Telecom (France)

Strategy at launch

Strategy now

The LTE Landscape in France

Changes in 4G LTE pricing

LTE Strategies – Vodafone (Germany)

Strategy at launch

Strategy now

The LTE Landscape in Germany

Changes in 4G LTE pricing

LTE Strategies – KPN (Netherlands)

Strategy at launch

Strategy now

The LTE Landscape in the Netherlands

Changes in 4G LTE pricing

LTE Strategies – TMN (Portugal)

Strategy at launch

Strategy now

The LTE Landscape in Portugal

Changes in 4G LTE pricing

LTE Strategies – EE (UK)

Strategy at launch

Strategy now

The LTE Landscape in the UK

Changes in 4G LTE pricing

 

Section 2: Case Studies Non-EU

LTE Strategies – Telenor (Norway)

Strategy at launch

Strategy now

The LTE Landscape in Norway

Changes in 4G LTE pricing

LTE Strategies – Megafon (Russia)

Strategy at launch

Strategy now

The LTE Landscape in the Russia

Changes in 4G LTE pricing

LTE Strategies – Swisscom (Switzerland)

Strategy at launch

Strategy now

The LTE Landscape in Switzerland

Changes in 4G LTE pricing

 

Section 3: Case Studies Asia-Pacific

LTE Strategies – Optus (Australia)

Strategy at launch

Strategy now

The LTE Landscape in Australia

Changes in 4G LTE pricing

LTE Strategies – DoCoMo (Japan)

Strategy at launch

Strategy now

The LTE Landscape in Japan

Changes in 4G LTE pricing

LTE Strategies – Vodafone (New Zealand)

Strategy at launch

Strategy now

The LTE Landscape in New Zealand

Changes in 4G LTE pricing

LTE Strategies – SingTel (Singapore)

Strategy at launch

Strategy now

The LTE Landscape in Singapore

Changes in 4G LTE pricing

 

Section 4: Case Studies Middle East

LTE Strategies – Batelco (Bahrain)

Strategy at launch

Strategy now

The LTE Landscape in Bahrain

Changes in 4G LTE pricing

LTE Strategies – Nawras (Oman)

Strategy at launch

Strategy now

The LTE Landscape in Oman

Changes in 4G LTE pricing

LTE Strategies – Ooredoo (Qatar)

Strategy at launch

Strategy now

The LTE Landscape in Qatar

Changes in 4G LTE pricing

 

Section 5:LTE Case Studies Conclusions

 

Section 6: LTE Tariff Comparison

6.1. Introduction

6.2. EU region 4G LTE tariff pricing analysis

6.3 Non-EU region 4G LTE tariff pricing analysis

6.4 Asia-Pacific region 4G LTE tariff pricing analysis

6.5 Middle Eastregion 4G LTE tariff pricing analysis

 

Appendix I – LTE-Advanced (LTE-A)

 

Appendix II – LTE Current Promotions

 

Appendix III – LTE Roaming

 

Appendix IV A table showing the currency exchange rates used in this report

 

Appendix V – A table showing the list of countries per region

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