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Youth Fashion - UK - December 2013

Published By :

Mintel

Published Date : Dec 2013

Category :

Apparel

No. of Pages : 134 Pages

In order to compete in a changing young fashion landscape, clothing retailers need to do more to entice young customers to part with their cash. Exciting stores, large fitting rooms, innovative websites, on-trend garments and excusive collaborations with popular musicians and celebrities are among the factors that will help retailers stand out from the crowd.
Table of Content

Introduction

Definitions
Abbreviations

Executive Summary

The market
Figure 1: Best- and worst-case forecast spending on clothing and footwear by 15-24s, 2008-18
Market drivers
Dwindling youth population
Figure 2: Projected changes in numbers of 15-24-year-olds in the UK, 2008-13 and 2013-18
Changes to higher education
Youth unemployment remains high
Young people cut back on buying clothes
Figure 3: What extra money is spent on, by 16-24s, August 2012 and August 2013
Companies, brands and innovation
Retail competitor analysis
Who’s innovating?
The consumer
Primark leads
Figure 4: Retailers from where clothing has been purchased in-store or online in the last 12 months, by age, September 2013
Females and older youths show the most caution
Figure 5: Attitudes towards shopping for clothes, by age, September 2013
One in seven men buy fewer branded clothes
Young still enjoy visiting stores
Fashion remains a top priority for 15-17-year-olds
Three in 10 buy clothes online via mobile devices
Figure 6: Attitudes towards buying clothes online, September 2013
A quarter buy more online than a year ago
Websites with catwalk videos
What we think

Issues and Insights

Young people who have driven fashion spend are now cutting back
The facts
The implications
What can young fashion retailers do to compete in an increasingly challenging youth fashion market?
The facts
The implications
The store environment continues to be very important for young people
The facts
The implications
What are the online opportunities in the youth fashion sector?
Facts
Implications

Trend Applications

Trend: The Nouveau Poor
Trend: Many Mes
Mintel futures: Access Anything, Anywhere

Market Drivers

Key points
Figure 7: All students at publicly funded higher education institutions, by mode and level of study, 2007/08-2011/12
Declining youth population
Figure 8: Projected changes in numbers of 15-24-year-olds in the UK, 2008-13 and 2013-18
Unemployment
Figure 9: Unemployment rate for 16-24-year-olds, by age, 2008-13
Figure 10: Number of employed 16-24s in the UK, November 2012-July 2013
A quarter of under-25s describe their finances as tight (change to sub-heading)
Figure 11: How respondents describe their financial situation, by 16-24s, August 2012 and August 2013
Figure 12: What extra money is spent on, by 16-24s, August 2012 and August 2013
Smartphone owners
Figure 13: Smartphone owners and using smartphones to access internet, by age, January 2013

Strengths and Weaknesses in the Market

Strengths
Weaknesses

Who’s Innovating?

Key points
Improved delivery and collections
Brand extensions
Value ranges
Focus on fashion
New technology
Designer and celebrity collaborations

Competitive Context

Key points
Total clothing and footwear market outperforms youth market
Figure 14: Spend on clothing and footwear by 15-24s and total spend on clothing and footwear, 2008-13

Market Size and Forecast

Key points
Youth fashion market remains flat in 2013
Figure 15: Best- and worst-case forecast spending on clothing and footwear by 15-24s, 2008-18
The future
The market will grow by 10% by 2018
Figure 16: Estimated expenditure on clothing and footwear by 15-24s, at current prices, 2008-18
Factors used in this forecast

Retail Competitor Analysis

Key points
Figure 17: Turnover of selected players in the youth fashion market, 2010-13, ranked by 2012 revenues

Space Allocation Summary

Key points
Figure 18: Clothing retailers, detailed space allocation estimates, clothing specialists, September 2013
Figure 19: Womenswear specialists, detailed space allocation estimates, September 2013
Figure 20: Menswear specialists, detailed space allocation estimates, September 2013

Retail Product Mix

Figure 21: Estimated sales by product, Primark, TK Maxx, New Look, Zara, H&M, 2012-13
Estimated sales densities
Figure 22: Estimated sales density by product, Primark, TK Maxx, New Look, Zara, H&M, 2012/13
Market shares by product
Figure 23: Estimated Market shares by product, Primark, TK Maxx, New Look, Zara, H&M, 2012/13

Companies and Products

Topshop/Topman
Figure 24: Key financials of Arcadia Group Limited, 2012 and 2013
H&M
Figure 25: Key financials for H&M (Hennes & Mauritz), 2012 and 2013
New Look
Figure 26: Key financials for New Look Group Plc, 2012 and 2013
Primark
Figure 27: Key financials for Primark Stores Limited, 2011 and 2012
River Island
Figure 28: Key financials for River Island Clothing Co. Limited, 2011 and 2012
Asos
Figure 29: Key financials for ASOS, 2011 and 2012
Ones to watch
Boohoo
Missguided
Abercrombie & Fitch and Superdry

Brand Communication and Promotion

Key points
Adspend rises in 2012 and then slows in 2013
Figure 30: Main monitored media advertising expenditure on fashion, 2009-13
H&M spends the most on ad campaigns
Figure 31: Main monitored media advertising expenditure on fashion, by company, 2009-13
Press and outdoor advertising are most popular
Figure 32: Main monitored media advertising expenditure on fashion, by media type, 2009-13

The Consumer – Where Do 15-24s Shop for Clothes?

Key points
Primark leads
Figure 33: Retailers from which clothing has been purchased in-store or online in the last 12 months, September 2013
Topshop attracts younger audience
New Look draws three fifths of women
Sports stores become fashionable
A quarter buy clothes from supermarkets
Retailers by age split
Figure 34: Retailers from where clothing has been purchased in-store or online in the last 12 months, by age, September 2013
In-store/online breakdown
Figure 35: Retailers from which clothing has been purchased, by in-store versus online in the last 12 months, September 2013
Buying online
Repertoire of stores used
Figure 36: Repertoire of retailers shopped in-store in the last 12 months, September 2013
Figure 37: Repertoire of retailers shopped online in the last 12 months, September 2013

The Consumer – 15-24s’ Attitudes Towards Clothes Shopping

Key points
Figure 38: Attitudes towards shopping for clothes, September 2013
Females and older youths show the most caution
Men are spending more on fashion than women
Men buy fewer branded clothes
Regional divergences
Young still enjoy visiting stores
Attitudes by age
Figure 39: Attitudes towards shopping for clothes, by age, September 2013
Fashion remains a top priority for 15-17-year-olds
Under-25s buy less, but better quality

The Consumer – Young People’s Attitudes Towards Buying Clothes Online

Key points
Three in 10 buy clothes online via mobile devices
Figure 40: Attitudes towards buying clothes online, September 2013
A quarter buy more online than a year ago
Browsing online whilst out shopping
Online fashion advice
Websites with catwalk videos
Social media

Appendix – Market Size and Forecast

Figure 41: Best- and worst-case forecast spending on clothing and footwear by 15-24s, 2013-18

Appendix – The Consumer – Where Do 15-24s Shop For Clothes?

Figure 42: Most popular retailers shopped at in the last 12 months – In-store/online, by demographics, September 2013
Figure 43: Next most popular retailers shopped at in the last 12 months – In-store/online, by demographics, September 2013
Figure 44: Other retailers shopped at in the last 12 months – In-store/online, by demographics, September 2013
Figure 45: Least popular retailers shopped at in the last 12 months – In-store/online, by demographics, September 2013
Figure 46: Most popular retailers shopped at in the last 12 months – Online, by demographics, September 2013
Figure 47: Next most popular retailers shopped at in the last 12 months – Online, by demographics, September 2013
Figure 48: Other retailers shopped at in the last 12 months – Online, by demographics, September 2013
Figure 49: Most popular retailers shopped at in the last 12 months – In-store, by demographics, September 2013
Figure 50: Next most popular retailers shopped at in the last 12 months – In-store, by demographics, September 2013
Figure 51: Other retailers shopped at in the last 12 months – In-store, by demographics, September 2013
Figure 52: Attitudes towards shopping for clothes, by most popular retailers shopped at in the last 12 months – In-store/online, September 2013
Figure 53: Attitudes towards shopping for clothes, by next most popular retailers shopped at in the last 12 months – In-store/online, September 2013
Figure 54: Attitudes towards shopping for clothes, by other retailers shopped at in the last 12 months – In-store/online, September 2013
Figure 55: Attitudes towards buying clothes online, by most popular retailers shopped in-store or online in-store in the last 12 months, September 2013
Figure 56: Attitudes towards buying clothes online, by next most popular retailers shopped in-store or online in-store in the last 12 months, September 2013
Figure 57: Attitudes towards buying clothes online, by other retailers shopped in-store or online in-store in the last 12 months, September 2013

Appendix – The Consumer – 15-24s’ Attitudes Towards Clothes Shopping

Figure 58: Most popular attitudes towards shopping for clothes, by demographics, September 2013
Figure 59: Next most popular attitudes towards shopping for clothes, by demographics, September 2013
Figure 60: Attitudes towards buying clothes online, by most popular attitudes towards shopping for clothes, September 2013
Figure 61: Attitudes towards buying clothes online, by next most popular attitudes towards shopping for clothes, September 2013

Appendix – The Consumer – Young People’s Attitudes Towards Buying Clothes Online

Figure 62: Most popular attitudes towards buying clothes online, by demographics, September 2013
Figure 63: Next most popular attitudes towards buying clothes online, by demographics, September 2013
Figure 64: Other attitudes towards buying clothes online, by demographics, September 2013

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