866-997-4948(US-Canada Toll Free)

Womenswear Retailing - China - April 2014

Published By :

Mintel

Published Date : May 2014

Category :

Apparel

No. of Pages : 177 Pages

Consumers are becoming more sophisticated and individualistic, which is forcing retailers to adapt to an increasingly diverse consumer market. This is creating opportunities for the development of more sub-brands aimed at different consumer lifestyles, life stage and price points. Adapting to new market conditions will become even more important as competition forces more chains to expand from the hotly contested higher tier cities into lower tier cities.

Table of content

Introduction

Definition
Methodology
Abbreviations

Executive Summary

The market
Figure 1: China – Total womenswear retail market size, 2008-18
Companies and brands
Figure 2: China – Top ten clothing retailers’ value share of the combined top ten revenues, 2012-13
The consumer
Shopper motives driven by a balance of function and fashion
Figure 3: Target groups, December 2013
The influence of store format
Figure 4: Womenswear retailers visited in the past 12 months, December 2013
Which clothes do they buy the most?
Figure 5: Types of womenswear bought in the past 12 months, December 2013
Reasons for clothes shopping
Figure 6: Womenswear shopping occasions made in the past 12 months, December 2013
Outlet choice considerations
Figure 7: Choice factors considered when deciding which retailer to visit, December 2013
Product choice considerations
Figure 8: Choice factors considered when deciding which products to buy, December 2013
Attitudes to clothes shopping
Figure 9: Consumer attitudes to fashion/style when buying womenswear, December 2013
Figure 10: Consumer attitudes to brands when buying womenswear, December 2013
Figure 11: Consumer attitudes to price when buying womenswear, December 2013
Figure 12: Consumer attitudes to online vs in-store purchases when buying womenswear, December 2013
Key issues
Tailoring to the needs of different income groups
Figure 13: Womenswear retailers visited with high frequency in the past 12 months, by monthly personal income group, December 2013
The changing fashion needs of women by life stage
Figure 14: Types of womenswear bought in the past 12 months, by age group, December 2013
The profound impact of online retail on womenswear shopping
Figure 15: Consumer attitudes to online vs in-store purchases when buying womenswear, December 2013
The growing importance of service quality and outlet ambiance on shopping preference
Figure 16: Experiential choice factors ranked first when deciding which retailer to visit, by monthly personal income group, December 2013

Issues and Insights

Tailoring to the needs of different income groups
The facts
The implications
Figure 17: Womenswear retailers visited with high frequency in the past 12 months, by monthly personal income group, December 2013
Figure 18: Repertoire of womenswear retailers visited in the past 12 months, by monthly personal income group and frequency, December 2013
Figure 19: Repertoire of womenswear retailers visited in the past 12 months, by monthly household income group, December 2013
The changing fashion needs of women by lifestage
The facts
The implications
Figure 20: Types of womenswear bought in the past 12 months, by age group, December 2013
Figure 21: Types of womenswear bought in the past 12 months, by age group and monthly personal income group, December 2013
Figure 22: Types of womenswear bought in the past 12 months, by target groups, December 2013
Figure 23: Womenswear shopping occasions made in the past 12 months, by top six product choice considerations, December 2013
The profound impact of online retail on womenswear shopping
The facts
The implications
Figure 24: vs Consumer attitudes to online vs in-store purchases when buying womenswear, December 2013
Figure 25: Choice factors considered when deciding which retailer to visit, by availability online, December 2013
The growing importance of service quality and outlet ambiance on shopping preference
The facts
The implications
Figure 26: Experiential choice factors considered when deciding which retailer to visit, by monthly personal income group, December 2013
Figure 27: Experiential choice factors considered when deciding which retailer to visit, by key consumer group, December 2013

Trend Application

Transumers – Buying on the move
Figure 28: Womenswear retailers visited about once a week or more in the past 12 months, December 2013
Figure 29: Half-yearly data on China internet access, by access device, December 2009-June 2012
Return to the Experts – Customer service
Figure 30: Choice factors considered when deciding which retailer to visit, by monthly personal income group, December 2013
Guiding Choice – Retailers as arbiters of taste
Figure 31: Repertoire of womenswear retailers visited in the past 12 months, by monthly personal income group and frequency, December 2013
Figure 32: Repertoire of womenswear retailers visited in the past 12 months, by monthly household income group, December 2013
Experience is All – Stores as experiential brand adverts

Market Size and Forecast

Key points
Total market size and forecast
Figure 33: China – Total womenswear retail market size, 2008-18
Overview on China’s womenswear market
The development of fashion brands
The development of private label
Consumer sophistication and lifestyle trends
Underwear an important growth sector
Online retail grows in significance to clothing sales
Figure 34: China’s total online retail and online apparel markets compared, 2008-12
Figure 35: Growth comparison of China’s total e-commerce and online apparel markets, 2008-12
Figure 36: Online apparel retailing as a proportion of total China apparel market value, 2008-12

Market Share

Key points
Still a highly fragmented and segmented market
Figure 37: China – Top five clothing retailers’ combined value share of the total clothing retail market, 2012-2013
Figure 38: China – Top ten clothing retailers’ value share of the total clothing retail market, 2012-2013
Figure 39: China – Top ten clothing retailers’ value share of the combined top ten revenues, 2012-13
Figure 40: Top ten womenswear brand shares, 2012

Who’s Innovating?

Key points
New market entrants
Retailers making the news with new store openings
Designer launches and domestic brand kudos
Companies and Brands
E-Land Co., Ltd.
Bosideng International Holdings Limited
Figure 41: Bosideng International Holdings Limited financial summary, first half 2012-first half 2013
Etam China Co., Ltd.
Figure 42: Etam China Co., Ltd. financial summary, first half 2012-first half 2013
Shanghai Metersbonwe Fashion & Accessories Co., Ltd.
Zhejiang Semir Garment Co., Ltd.
Bestseller A/S
The Inditex Group

The Consumer – Shopper Motives Driven by a Balance of Function and Fashion

Key points
The key womenswear target segments
Figure 43: Target Groups, December 2013
Functional Dressers
Image Conscious Ladies
Budget Fashionistas

The Consumer – The Influence of Store Format

Key points
Traditional outlets vie with online for frequent shoppers
Figure 44: Womenswear retailers visited in the past 12 months, December 2013
Income a significant influencer on shopping frequency
Figure 45: Repertoire of womenswear retailers visited in the past 12 months, by monthly personal income group and frequency, December 2013
Figure 46: Repertoire of womenswear retailers visited in the past 12 months, by monthly household income group, December 2013
Shopping frequency of target segments
Figure 47: Womenswear retailers visited in the past 12 months, by Target Groups, December 2013

The Consumer – Which Clothes Do They Buy The Most?

Key points
Casual wear dominates women’s clothes purchasing
Figure 48: Types of womenswear bought in the past 12 months, December 2013
Women’s clothes purchasing by demographic
Figure 49: Types of womenswear bought in the past 12 months, by age group and monthly personal income group, December 2013
Figure 50: Types of womenswear bought in the past 12 months, by product choice considerations, December 2013
Women’s clothes purchasing by target segments
Figure 51: Types of womenswear bought in the past 12 months, by target groups, December 2013

The Consumer – Reasons for Clothes Shopping

Key points
Who needs a reason to go clothes shopping?
Figure 52: Womenswear shopping occasions made in the past 12 months, December 2013
Choice of shopping occasion by demographic
Figure 53: Womenswear shopping occasions made in the past 12 months, by age group, December 2013
Figure 54: Womenswear shopping occasions made in the past 12 months, by monthly personal income group, December 2013
Any excuse to go clothes shopping
Figure 55: Womenswear shopping occasions made in the past 12 months, by target groups, December 2013

The Consumer – Outlet Choice Considerations

Key points
What women want
Figure 56: Choice factors considered when deciding which retailer to visit, December 2013
Factors affecting choice of retailer by demographic
Figure 57: Choice factors considered when deciding which retailer to visit, by age group, December 2013
Figure 58: Choice factors considered when deciding which retailer to visit, by monthly personal income group, December 2013
Factors affecting choice of retailer by target segment
Figure 59: Choice factors considered when deciding which retailer to visit, by Target Groups, December 2013

The Consumer – Product Choice Considerations

Key points
Fashion or function?
Figure 60: Choice factors considered when deciding which products to buy, December 2013
Factors affecting choice of products by demographic
Figure 61: Choice factors considered when deciding which products to buy, by age group, December 2013
Figure 62: Choice factors considered when deciding which products to buy, by monthly personal income group, December 2013
Figure 63: Choice factors considered when deciding which products to buy, by types of womenswear, December 2013
Factors affecting choice of products by target segment
Figure 64: Choice factors considered when deciding which products to buy, by Target Groups, December 2013

The Consumer – Attitudes to Clothes Shopping

Key points
Fashion and style attitudes
Figure 65: Consumer attitudes to fashion/style when buying womenswear, December 2013
Brand attitudes
Figure 66: Consumer attitudes to brand when buying womenswear, December 2013
Price attitudes
Figure 67: Consumer attitudes to price when buying womenswear, December 2013
Online versus in-store attitudes
Figure 68: vs Consumer attitudes to online vs in-store purchases when buying womenswear, December 2013
Attitudes to clothes shopping by demographics
Figure 69: Consumer attitudes to buying womenswear, by age group, December 2013
Figure 70: Consumer attitudes to buying womenswear, by monthly personal income group, December 2013
Attitudes to clothes shopping by target segment
Figure 71: Choice factors considered when deciding which products to buy, by Target Groups, December 2013

Appendix – Market Size and Forecast

Figure 72: China – Total womenswear retail market value, 2008-18

Appendix – Retailers Visited

Figure 73: Womenswear retailers visited in the past 12 months, December 2013
Figure 74: Womenswear retailers visited in the past 12 months – Womenswear specialists, by demographics, December 2013
Figure 75: Womenswear retailers visited in the past 12 months – Unisex clothing specialists, by demographics, December 2013
Figure 76: Womenswear retailers visited in the past 12 months – Sports/leisure wear specialists, by demographics, December 2013
Figure 77: Womenswear retailers visited in the past 12 months – Department stores/shopping malls, by demographics, December 2013
Figure 78: Womenswear retailers visited in the past 12 months – Supermarkets/hypermarkets, by demographics, December 2013
Figure 79: Womenswear retailers visited in the past 12 months – Underwear specialists, by demographics, December 2013
Figure 80: Womenswear retailers visited in the past 12 months – Discount outlets, by demographics, December 2013
Figure 81: Womenswear retailers visited in the past 12 months – Boutiques/private-owned clothing stores, by demographics, December 2013
Figure 82: Womenswear retailers visited in the past 12 months – Comprehensive online shopping website, by demographics, December 2013
Figure 83: Womenswear retailers visited in the past 12 months – Specialized clothing online shopping website, by demographics, December 2013
Figure 84: Womenswear retailers visited in the past 12 months, by Types of womenswear bought in the past 12 months, December 2013
Figure 85: Womenswear retailers visited in the past 12 months, by most popular womenswear shopping occasions made in the past 12 months, December 2013
Figure 86: Womenswear retailers visited in the past 12 months, by next most popular womenswear shopping occasions made in the past 12 months, December 2013
Figure 87: Womenswear retailers visited in the past 12 months, by most popular choice factors considered when deciding which retailer to visit – Rank 1, December 2013
Figure 88: Womenswear retailers visited in the past 12 months, by next most popular choice factors considered when deciding which retailer to visit – Rank 1, December 2013
Figure 89: Womenswear retailers visited in the past 12 months, by agreement with the statement ‘It is worth paying more for clothes from well-known brands’, December 2013
Figure 90: Womenswear retailers visited in the past 12 months, by agreement with the statement ‘Womenswear from international brands is more fashionable than those from domestic brands’, December 2013
Figure 91: Womenswear retailers visited in the past 12 months, by agreement with the statement ‘Clothes from boutiques/private-owned clothing shops are more unique than those in specialty stores’, December 2013
Repertoire analysis
Figure 92: Repertoire of womenswear retailers visited in the past 12 months, December 2013

Appendix – Products Bought

Figure 93: Types of womenswear bought in the past 12 months, December 2013
Figure 94: Most popular types of womenswear bought in the past 12 months, by demographics, December 2013
Figure 95: Next most popular types of womenswear bought in the past 12 months, by demographics, December 2013

Appendix – Shopping Occasion

Figure 96: Womenswear shopping occasions made in the past 12 months, December 2013
Figure 97: Most popular womenswear shopping occasions made in the past 12 months, by demographics, December 2013
Figure 98: Next most popular womenswear shopping occasions made in the past 12 months, by demographics, December 2013

Appendix – Outlet Choice Considerations

Figure 99: Choice factors considered when deciding which retailer to visit, December 2013
Figure 100: Most popular choice factors considered when deciding which retailer to visit – Rank 1, by demographics, December 2013
Figure 101: Next most popular choice factors considered when deciding which retailer to visit – Rank 1, by demographics, December 2013
Figure 102: Other choice factors considered when deciding which retailer to visit – Rank 1, by demographics, December 2013
Figure 103: Choice factors considered when deciding which retailer to visit, by most popular choice factors considered when deciding which products to buy, December 2013
Figure 104: Choice factors considered when deciding which retailer to visit, by next most popular choice factors considered when deciding which products to buy, December 2013

Appendix – Product Choice Considerations

Figure 105: Choice factors considered when deciding which products to buy, December 2013
Figure 106: Most popular choice factors considered when deciding which products to buy, by demographics, December 2013
Figure 107: Next most popular choice factors considered when deciding which products to buy, by demographics, December 2013
Figure 108: Other choice factors considered when deciding which products to buy, by demographics, December 2013

Appendix – Womenswear Purchasing Attitudes

Figure 109: Consumer attitudes to buying womenswear, December 2013
Figure 110: Agreement with the statement ‘It is important to look well-dressed’, by demographics, December 2013
Figure 111: Agreement with the statement ‘It is important to keep up with the latest fashion’, by demographics, December 2013
Figure 112: Agreement with the statement ‘How you are dressed reflects your persona’, by demographics, December 2013
Figure 113: Agreement with the statement ‘It is better to wait for the sales than pay full price for womenswear’, by demographics, December 2013
Figure 114: Agreement with the statement ‘Womenswear sold in-store is overpriced compared with online’, by demographics, December 2013
Figure 115: Agreement with the statement ‘It is worth paying more for clothes from well-known brands’, by demographics, December 2013
Figure 116: Agreement with the statement ‘Womenswear from international brands is more fashionable than those from domestic brands’, by demographics, December 2013
Figure 117: Agreement with the statement ‘Clothes from boutiques/private-owned clothing shops are more unique than those in specialty stores’, by demographics, December 2013
Figure 118: Agreement with the statement ‘It is easier to control spending when buying womenswear online than in-store’, by demographics, December 2013
Figure 119: Agreement with the statement ‘Online purchasing provides more product information on clothing than in-store’, by demographics, December 2013
Figure 120: Agreement with the statement ‘It is time-saving to buy womenswear online rather than in-store’, by demographics, December 2013
Figure 121: Agreement with the statement ‘I worry about the inconsistency between product display and the actual product when buying womenswear online’, by demographics, December 2013

Make an enquiry before buying this Report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title
  • Company *
  • Phone No. * (Pls. Affix Country Code)
  • Message
  • Security Code *

Upcoming Reports

  • Sugar and Gum Confectionery - UK - January 2015

    Rising dental health concerns can create an opportunity for chewing gum brands. Currently much of the marketing for sugar-free gums centres around fresh breath, however, the dental health benefits, particularly for children, could warrant more focus. Though explored internationally, tooth-friendly gums tailored for children remain rare in the UK market....