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Viru lu AS (Harboes) Company Watch 2010

Published By :

Canadean

Published Date : Mar 2011

Category :

Beer

No. of Pages : 22 Pages


Synopsis

A detailed analysis of Viru Olu AS (Harboes) activities in the Estonia beer Market

Summary

The Viru Õlu AS (Harboes) Company Watch report contains a detailed analysis of the company\'s activities in the Estonia beer market, looking at their portfolio and identifying volumes by price segment, beer type, alcoholic strength, local segment and modus operandi (imported, licensed or domestic). A full profile of the company contains details of ownership, company history and strategy; and the location and capacities of breweries are shown. New product development in 2009 is also highlighted. The performance of leading brands is analysed in depth, including a full set of data tables showing volumes and growth. Data from 2006 is provided and all analyses contain forecasts for 2010. The market share development of key competitors is also provided as well as an update of leading companies\' performance.

Reasons To Buy

  • An essential read for anybody interested in major brewers, the Viru Õlu AS (Harboes) Company Watch report provides detailed information on the company\'s portfolio; its key competitors; brand performance and new product activity in the Estonia beer market.
  • This wealth of data is supported by numerous graphs for an \'at a glance\' understanding of the data.
  • An invaluable aid for equity research, competitor analysis, M&A targeting and for companies looking for distributors or partners.
  • Published by Canadean, Company Watch reports are available for leading brewers in over 50 markets worldwide.

Key Highlights

  • Company profile including ownership, company history, strategy and location/capacity of production facilities
  • Key brands analysis - Segment analysis, 2010F; Key brand attributes (price segment, beer type, modus operandi)
  • Brand portfolio analysis - Brand volume and market share 2006 to 2010F; Incremental growth 2006 to 2010F; Top 6 brands market share growth, 2005 - 2010F; Fastest growing brands, CAGR 2008-2010F; Share of portfolio by beer type, alcoholic strength, local segment and modus operandi (imported, licensed or domestic)
  • New product development in 2009
  • Key competitor analysis - Market volumes & share, 2010P; Market share growth, 2005 - 2010F
Table Of Contents


Company Watch Beer final 1 1
Company Watch 2 2
Viru lu AS (Harboes) 4 27
Contents 4 27
17TKey Facts17T 2 4 1
17TSegment Analysis, 2010F17T 3 4 1
17TSegment Analysis, CAGR 2008 2010F17T 3 4 1
17TKey Brand Attributes17T 4 4 1
17TKey Competitor Analysis, 2010F17T 6 4 1
17TKey Competitor Volumes/Share, 2010F17T 6 4 1
17TBrewers Market Update17T 7 4 1
17TCompetitive Dynamics: Market Share Growth, 2005-2010F17T 8 4 1
17TCompetitive Dynamics: Brewer Share Growth, 2005-2010F17T 8 4 1
17TOwnership &Control17T 9 4 1
17TCompany History17T 9 4 1
17TStrategic Information17T 9 4 1
17TProduction Facilities17T 9 4 1
17TBrewer Volume/Shares, 2010F17T 10 4 1
17TPortfolio: Key Brands, 2010F17T 11 4 1
17TBrand Share Performance, 2005-2010F17T 11 4 1
17TTop 6 Brands Market Share, 2005-2010F17T 13 4 1
17TFastest Growing Brands, 2008-2010F17T 14 4 1
17TBrands by Alcoholic Strength, Share of Portfolio, 2010F17T 15 4 1
17TBrands by Local Segment, Share of Portfolio, 2010F17T 16 4 1
17TBeer Definitions by Type Local Segmentation17T 17 4 1
17TBrands by Type, Share of Portfolio, 2010F17T 18 4 1
17TBrands by Modus Operandi, Share of Portfolio, 2010F17T 19 4 1
17TNew Product Development 200917T 20 4 1
17TBeer Volumes, 2006-2010F17T 21 4 1
17TIncremental Growth by Brand, 2006-2010F17T 22 4 1
17TCommonly used abbreviations17T 26 4 2
Segment Analysis, 2010F 6 3
Key Competitor Analysis, 2010F 9 1
Brewers Market Update 10 1
Competitive Dynamics: Market Share Growth, 2005-2010F 11 1
Ownership &Control 12 1
Company History 12 1
Strategic Information 12 1
Production Facilities 12 2
Brand Share Performance, 2005-2010F 14 2
Top 6 Brands Market Share, 2005-2010F 16 1
Fastest Growing Brands, 2008-2010F 17 1
Brands by Alcoholic Strength, Share of Portfolio, 2010F 18 1
Brands by Local Segment, Share of Portfolio, 2010F 19 2
Brands by Type, Share of Portfolio, 2010F 21 1
Brands by Modus Operandi, Share of Portfolio, 2010F 22 1
New Product Development 2009 23 6
Commonly used abbreviations 29 2

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