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Vietnam Beer Market Insights 2010

Published By :

Canadean

Published Date : Jul 2010

Category :

Beer

No. of Pages : 77 Pages


Synopsis

Detailed market research report on the Vietnam beer industry

Summary

Canadeans 2010 Vietnam Beer Market Insights report provides a comprehensive view of the industry structure, latest industry developments and trends within this market. Comprising of textual analysis and data tables, the report includes comprehensive analysis of the market including legislation and taxation information and a detailed overview of current and emerging trends. The report looks at the structure of the beer industry, with profiles of the leading players. Comprehensive market segmentation data (by price segment; by alcoholic strength; by local segmentation; and by beer type) is backed up by market valuation and pricing data, including selected consumer beer prices. A detailed analysis of all major domestic and imported brands is provided, including a review of new product activity in 2009. Distribution channels (on- vs off-premise) are analysed and packaging trends including beer consumption by pack material, type, size, and refillable vs non-refillable are also included.

Scope

Comprising of textual analysis and data tables, the report gives an overview of industry structure, latest industry developments and detailed analysis of beer market trends including: 

  • Market background including legislation and taxation tables
  • Market update including current and emerging trends
  • Industry structure including leading brewers/importers
  • Brand analysis including new products activity in 2009
  • Market segmentation data (mainstream, premium, super premium, discount; alcoholic strength; local segmentation; beer type)
  • Domestic and imported brand volumes 
  • Company volumes 
  • Domestic and international company profiles
  • Distribution channel analysis (on- vs off-premise) including outlet universe and leading retail groups, distributors/drinks wholesalers
  • Market valuation and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices
  • Trade margin build-up model
  • Packaging trends including beer consumption by pack material, type, size, refillable vs non-refillable

Reasons To Buy

  • The 2010 Vietnam Beer Market Insights report from Canadean provides a detailed picture of the beer industry, covering all aspects of the market for both on- and off-premise channels.
  • The report provides a detailed analysis of beer market trends and contains valuable insight and analysis including comprehensive volume and pricing data.
  • Ideal for benchmarking total market vs retail audit and other data.
  • Canadeans in-depth methodology provides consistent, reliable data which has been researched and built from brand data upwards.
  • Compiled by an experienced on-the-ground industry analyst who conducts face-to-face interviews with key brewers, leading companies in allied industries, distributors and retailers.

Key Highlights

  • Market background including legislation and taxation tables
  • Market update including current and emerging trends
  • Industry structure including leading brewers/importers
  • Brand analysis including new products activity in 2009
  • Market segmentation data (mainstream, premium, super premium, discount; alcoholic strength; local segmentation; beer type)
  • Domestic and imported brand volumes 
  • Company volumes 
  • Company profiles
  • Distribution channel analysis (on- vs off-premise) including outlet universe and leading retail groups
  • Market valuation and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices
  • Packaging trends including beer consumption by pack material, type, size, refillable vs non-refillable
Table Of Contents

Canadean Vietnam Beer Market Insights Report 2010

Executive Summary

Section 1 Market Context

MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation

MARKET PARAMETER TABLES
Table 1.1.1 Population Size and Growth, 1982-2012F
Table 1.2 Economic Indicators, 2001-2011F
Table 1.3 Average Monthly Temperatures (Ho Chi Min) 2005-2009

LEGISLATION AND TAXATION TABLES
Table 1.5.1 Taxation Base
Table 1.5.2 Historical Excise Rates of Beer
Table 1.5.3 Legal Controls on Beer

Section 2 Market Background Briefing

MARKET BACKGROUND BRIEFING
Table Beer Definitions by Type - Local Segmentation
Table Beer Definitions by Type - Standard Price Segmentation
Table Beer Definitions by Type - Alcoholic Strength
Table Beer Definitions by Type - Speciality Beer
Table Beer Definitions by Type - Local, National and International

Section 3 Market Update

MARKET UPDATE
Key Facts

MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation

BRANDS
Table 3.1 Top Ten Beer Brands, Volume, 2007-2009
Table 3.2 Top Ten International Premium and Superpremium Beer Brands, Volume, 2007-2009
Table 3.3 Licensed Brand Owners and Licensees
Brand Analysis
New Products Activity 2009

INDUSTRY STRUCTURE
Chart Leading Brewers/Importers, 2009
Brewers

PACKAGING
Chart Beer Consumption by Pack Material/Type, 2009
Packaging Trends

CHANNEL ANALYSIS
Chart Beer Distribution by Channel, 2009
Chart Beer Consumption by Price Segment, 2009
Market Valuation and Pricing
Table Beer Market Valuation, 2008-2010F
Distribution Trends

DISTRIBUTION AND PRICING TABLES
Table 3.4.1 Outlet Universe For Beer Number/% Share, 2005-2009
Table 3.4.2 Leading Retail Groups For Beer in HCM City Numbers/% Share, 2009
Table 3.10.1 Selected Consumer Beer Prices: Off-Premise, 2008-2010
Table 3.10.2 Selected Consumer Beer Prices: On-Premise, 2008-2010

DATA TABLES
Commercial Beverage Consumption Per Capita, Litres, 1999-2010F
Commercial Beverage Consumption Per Capita, % Share, 1999-2010F
Commercial Beverage Consumption Per Capita, Growth, 1999-2010F
Commercial Beverage Consumption, Million Litres, 1999-2010F
Alcoholic Beverage Consumption Per Capita Litres of Pure Alcohol (LPA) Per Capita, 1999-2010F
Beer Production/Trade/Consumption, Volume, 1999-2010F
Beer Production/Trade/Consumption, Growth, 1999-2010F
Consumption of FABs and Cider, 1999-2010F
Beer Imports by Main Country, 2006-2010F
Beer Exports by Main Country, 2006-2010F
Beer Market Valuation, 2008-2010F
Beer Consumption by Type Local Definition, 2006-2010F
Beer Consumption by Type Standard Price Segmentation, 2006-2010F
Beer Consumption by Type Alcoholic Strength, 2006-2010F
Beer Consumption by Type, 2006-2010F
Beer Consumption by Type Geographic Scope, 2006-2010F
All Trademarks by Local Operator, 2005-2009
Beer Brands by Local Definition, 2005-2009
Beer Brands by Standard Price Segmentation, 2005-2009
Beer Brands by Alcoholic Strength, 2005-2009
Beer Brands by Type, 2005-2009
Imported Beer Brands by Origin, 2005-2009
Licensed Beer Brands, 2005-2009
Beer Trademark Owners, 2005-2009
Beer Local Operators, 2005-2009
Leading Brewers/Importers, 2005-2009
Beer Consumption by Pack Type/Size, 2006-2010F
Beer Distribution by Channel Off-Premise v On-Premise, 2006-2010F

Section 4 Brewer Profiles

BREWER PROFILES

ASIA PACIFIC BREWERY
Ultimate Owner/Major Shareholders
Company History
Strategic Information
Company Data
Chart Vietnam Brewery Ltd Production History, 000s HL, 2004-2009
Chart Breweries 000s HL
Chart Vietnam Brewery Ltd Full Brand List, ABV%, Pack Type

HABECO HANOI BEER CORPORATION
Ultimate Owner/Major Shareholders
Company History
Strategic Information
Other Interests
Export
Company Data
Chart - Hanoi Brewery Production History, 000s HL, 2004-2009
Chart Breweries 000s HL
Chart - Hanoi Brewery Full Brand List, ABV%, Pack Type
Chart Hanoi Brwery Brand Volumes, 2005-2009

HUE BREWERY LTD
Ultimate Owner/Major Shareholders
Company History
Strategic Information
Export
Company Data
Chart Hue Brewery Ltd Production History, 000s HL, 2004-2009
Chart Breweries Capacity 000s HL
Chart Hue Brewery Brand List, ABV%, Pack Type
Chart Hue Brewery Brand Volumes, 2005-2009

SABECO SAIGON BEER, ALCOHOLIC AND BEVERAGE COPORATION
Ultimate Owner/Major Shareholders
Company History
Strategic Information
Other Non Beverage Interests
Export
Company Data
Chart Sabeco Production History, 2004-2009
Chart Breweries Capacity 000s HL
Chart - Sabeco Full Brand List, ABV%, Pack Type
Chart - Saigon Brewery Brand Volumes, 2005-2009

SABMILLER VIETNAM
Ultimate Owner/Major Shareholders
Company History
Strategic Information
Company Data
Chart SabMiller Vietnam Production History, 000s HL, 2007-2009
Chart Breweries Capacity 000s HL
Chart SabMiller Vietnam Full Brand List, ABV%, Pack Type

SOUTH EAST ASIA BREWERY LTD
Ultimate Owner/Major Shareholders
Company History
Strategic Information
Export
Company Data
Chart South East Asia Brewery Ltd Production History, 000s HL, 2004-2009
Chart Breweries Capacity 000s HL
Chart South East Asia Brewery Ltd Full Brand List, ABV%, Pack Type
Chart South East Asia Brewery Brand Volumes, 2005-2009

METHODOLOGY

BEER ATTRIBUTES DEFINITIONS

PRODUCT DEFINITIONS

PACKAGING DEFINITIONS

GLOSSARY

MAP

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