Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the USA beverage market
Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator
What is the current market landscape and what is changing?
Obesity is at the forefront of the government approach as there are a number of consumer groups calling for additional controls on the sale and advertising of energy drinks to younger consumers. Disruptions caused by Hurricane Sandy and by the uncertainty of the tax proposals have stunted growth.
What are the key drivers behind recent market changes?
With a proposition to increase income and capital gains taxes, the beverage market will surely be impacted. In addition, consumers are looking for healthier options with some leading players choosing to adopt a new advertising campaign to reflect this.
What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the USA beverage industry and want more detail and analysis on this data. Canadean's USA Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
Key Features and Benefits
- Readers are provided with a summary snap shot table showing category growth in Q4 2012 vs Q4 2011, together with provisional 2012 volumes and latest 2013 forecasts
- An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.
- Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined
- Volumes for Q4 2012 vs Q4 2011, Provisional 2012 volumes, moving annual totals (MAT) and 2013 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavours.
TABLE OF CONTENT
Canadean USA Quarterly Beverage Tracker
AT A GLANCE - QUARTERLY PERFORMANCE AND LATEST FORECAST
Iced/Rtd Tea Drinks
Iced Rtd Coffee Drinks
Other Alcoholic Beverages
Cultured Dairy Drinks
Other Liquid Dairy
Commercial Beverages Market Trends - Million Litres, 2012P-2013F
Commercial Beverages Market Trends - Million Unit Cases, 2012P-2013F
Soft Drinks Market Trends - Million Litres, 2012P-2013F
Soft Drinks Market Trends - Million Unit Cases, 2012P-2013F
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