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US Denim Jeans Market Report: 2015 Edition

Published By :

Koncept Analytics

Published Date : May 2015

Category :

Apparel

No. of Pages : 52 Pages

Denim has become a ‘wardrobe staple’ for the comfort it offers and above all for being one of the best clothing article to be a part of the semi-formal wear category. Fit, comfort and price are the most important factors that influence customers to purchase denim jeans. Given the longer life span of jeans, the denim industry continues to hold an advantageous position over other types of apparel. Jeans can be worn on different kinds of social and even official occasions. Therefore, when compared with other varieties of bottoms denim makes economic sense for consumers to spend money over.

The US apparel industry is large, mature, and highly fragmented. The US market sells apparel produced both in domestic as well as foreign locations. The global economic downturn has had a severe effect over the apparel industry, but the denim market has regained its pace relatively faster as compared to other apparel segments. However, in 2014, denim jeans sales has registered a drastic fall as yoga wear is fast becoming a very popular substitute for denim as new fabrics and designs in the category are focused on comfort, leading to increasing numbers of Americans wearing yoga wear to work and anywhere else they may be going. As a result, US jeans manufacturers are increasingly struggling with declining sales of their denim products. Each of these leading players is being negatively affected by the decline in sales of jeans in the US.

This report analyzes the development of the "US Denim Jeans Market", with focus on its segments including women's and men's denim jeans market. It also studies global and the US apparel market. The major trends, drivers facilitating growth of the US denim jeans market, as well as the issues being faced by the industry are being presented in this report. The denim jeans market in the US is highly consolidated as famous brands like Levi’s, Lee and Wrangler holds significant share of the total market. The four major players in the US denim industry, VF Corporation, Levi’s Strauss, PVH Corporation and Joe’s Jeans Inc., are being profiled in the report highlighting their key financials and strategies for growth.

By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests. 
Table of Content

1. Market Overview
1.1 Overview
1.2 Manufacturing Process
1.3 Types of Jeans
1.4 Apparel Supply Chain

2. Market Size
2.1 Global Apparel Market
  • Market Value
  • Regional Breakdown
2.2 US Apparel Market
  • Market Value
  • Market Segments
2.2.1 The US Jeans Market
  • Overall Market Value
Women’s Jeans Market
  • Market Value
  • Market Volume
  • Price Trend
  • Distribution Channel Share
Men’s Jeans Market
  • Market Value
  • Market Volume
  • Price Trend
3. Market Dynamics
3.1 Key Trends
3.1.1 Changing Fashion Preferences: Athleisure Trend
3.1.2 Industry Consolidation
3.1.3 Factors Important to Purchase of Jeans
3.1.4 Improved Denim Technology and Innovation
3.1.5 Creative Marketing
3.2 Growth Drivers
3.2.1 Economic Development in the US
3.2.2 Rising US Population
3.2.3 The US Household Final Consumption Expenditure 2
3.2.4 Growing e-Commerce Market
3.3 Challenges
3.3.1 Ongoing Pricing Pressures
3.3.2 Apparel Industry Challenges
3.3.3 Risk of Forgery
3.3.4 Changing Fashion Trends

4. Competitive Landscape
  • Competitive Overview
  • Market Share
5. Company Profiles
5.1 V.F. Corporation
5.1.1 Business Description
5.1.2 Financial Overview
5.1.3 Business Strategies
  • Direct-to-Consumer Operations
  • Continuous Product Innovation
5.2 Levi Strauss & Co.
5.2.1 Business Overview
5.2.2 Financial Overview
5.2.3 Business Strategies
  • Expand Customer Reach of Brands 
  • Leverage Global Scale
5.3 PVH Corporation
5.3.1 Business Overview
5.3.2 Financial Overview
5.3.3 Business Strategies
  • Strategic Acquisitions and Investments 
  • Target Distinct Consumer Demographics
5.4 Joe’s Jeans Inc.
5.4.1 Business Overview
5.4.2 Financial Overview
5.4.3 Business Strategies
  • Product Development and Promotion
  • Pursue Strategic Acquisitions
6. Market Outlook
6.1 Market Forecast
6.2 Forecast Methodology
6.2.1 Dependent and Independent Variables
6.2.2 Correlation Analysis
6.2.3 Regression Analysis  

List of Table


The US Market for Adult Jeans (2013-2014)
The US Market for Women’s Jeans (2013-2014)
Women's Jeans Sales by Price (2013-2014)
The US Market for Men’s Jeans (2013-2014)
VF Corporation Business Segments
Dependent & Independent Variables (2008–2014)
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output 

List of Chart


Denim Products Production Process Flow Chart
Apparel Supply Chain
Global Apparel Market Value (2009-2017E)
Global Apparel Market Value by Region (2014E)
Apparel Market in the US (2009-2017E)
US Apparel Market by Segment (2014E)
The US Adult Jeans Market (2008-2014)
The US Women’s Jeans Market (2008-2014)
The US Women Jeans Market Share by Distribution Channel (2014 vs. 2013)
The US Men’s Jeans Market (2008-2014)
Factors Important to Jeans Purchase (2014 vs. 2013)
Increasing US GDP Per Capita (2004-2013)
Rising US Population (2008-2013)
The US Household Final Consumption Expenditure (2008-2013)
Internet Users in the US (2008-2014E)
Global Denim Jeans Market Share (2014E)
US Denim Jeans Market Share (2014E)
Share of Total Revenues by Coalition (2014)
VF Corp. Revenue & Net Income (2011–2014)
Revenue of Jeanswear Coalition (2011-2014)
Share of Net Sales by Segment (2014)
Net Revenue & Net Income of Levi Strauss & Co. (2011-2014)
Share of Net Sales by Segment (2014)
Net Sales & Net Income of PVH Corporation (2011-2014)
Share of Net Sales by Segment (2014)
Net Sales & Net Income of Joe’s Jeans Inc. (2011-2014)
The US Market for Adult Denim Jeans (2014-2018E)

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