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US Denim Jeans Market Report: 2014 Edition

Published By :

Koncept Analytics

Published Date : Mar 2014

Category :


No. of Pages : 56

The US apparel industry is large, mature, and highly fragmented. This industry has stretched the boundaries of its creativity and imagination to find new ways to increase selling opportunities and achieve competitive edge globally. The global economic downturn has had a severe effect over the apparel industry, but the denim market has regained its pace relatively faster as compared to other apparel segments. 

Denim jeans have become a necessity and wardrobe staple as it offers comfort and a longer life span compared to other types of apparel. Jeans can be worn on different kinds of social and even official occasions. Over the years, denim has revealed its capability to overcome age and gender barriers. In the US, denim is the most extensively produced and used apparel. The growth of denim category is further fuelled by the growth in premium denim market. The market is projected to grow further in years to come due to economic, social and demographic trends. 

The denim jeans market in the US is highly consolidated as famous brands like Levi’s, Lee and Wrangler holds a large part of total market share. Levi’s (All Brands), Wrangler and Lee are the topmost denim brands for men, while Levi’s (All Brands), American Eagle Outfitters and Old Navy are the leading denim brands for women in the US.

This report analyzes the development of the \"\"US Denim Jeans Market\"\", with a focus on its segments including: women\'s and men\'s denim jeans market. It also studies the import/export pattern in the US. The major trends, drivers facilitating growth of the US denim jeans market, as well as the issues being faced by the industry are being presented in this report. The four major players in the US denim industry, VF Corporation, Fifth & Pacific Companies, True Religion and Levi’s Strauss are being profiled in the report highlighting their key financials and strategies for growth. 

By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.
Table of Content

1. Market Overview 
1.1 Overview 
1.2 Manufacturing Process 
1.3 Types of Jeans 
1.4 Apparel Supply Chain 

2. Market Size 
2.1 Global Market
  • Apparel Market Value
  • Per Capita Spend
  • Jeans Market Share by Region 
2.2 The US Market 
2.2.1 US Apparel Market
  • Market Value
  • Men’s vs Women’s Apparel
  • Imports by Country
 2.2.2 The US Jeans Market
  • Overall Market Value
Women’s Jeans Market
  • Market Value
  • Market Volume
  • Price Trend
  • Distribution Channel Share
Men’s Jeans Market
  • Market Value
  • Market Volume
  • Price Trend
3. Market Dynamics 
3.1 Key Trends 
3.1.1 Amount of Money Consumers Spend on Apparel 
3.1.2 Factors Important to Purchase of Jeans 
3.1.3 Denim Jean Ownership Trend 
3.2 Growth Drivers 
3.2.1 Economic Development in the US 
3.2.2 Rising US Population 
3.2.3 The US Household Final Consumption Expenditure 
3.2.4 Growing e-commerce Market 
3.3 Challenges 
3.3.1 Apparel Industry Challenges 
3.3.2 Risk of Forgery 
3.3.3 Changing Fashion Trends 
3.3.4 High Import Tariffs on USA Made Jeans 
3.4 Significant Developments 
3.4.1 Levi’s Launched New Shaping Denim Concept Levi’s Revel 
3.4.2 The Originals Collection by True Religion 

4. Competitive Landscape
  • Competitive Overview
  • Market Share
  • Sales Growth Comparison 
5. Company Profiles 
5.1 VF Corporation 
5.1.1 Business Overview 
5.1.2 Financial Overview 
5.1.3 Business Strategies 
  • Undertaking Lead in Innovation
  • Build Lifestyle Brands 
5.2 Liz Claiborne, Inc. 
5.2.1 Business Overview 
5.2.2 Financial Overview 
5.2.3 Business Strategies
  • Strategic Acquisitions & Investments 
  • Promote Diversity 
5.3 True Religion 
5.3.1 Business Overview 
5.3.2 Financial Overview 
5.3.3 Business Strategies
  • Build Brand Recognition 
  • Marketing & Communication Strategy
5.4 Levi Strauss & Co. 
5.4.1 Business Overview 
5.4.2 Financial Overview 
5.4.3 Business Strategies
Expand the Reach of Brands
  • Drive the Profitable of Core Business 
6. Market Outlook 
6.1 Market Forecast 
6.2 Forecast Methodology 
6.2.1 Dependent and Independent Variables 
6.2.2 Correlation Analysis 
6.2.3 Regression Analysis 

List of Chart

Denim Products Production Process Flow Chart
Apparel Supply Chain 
Global Apparel Market Value by Region (2012)
Per Capita Spend on Apparel- by Region (2012)
Jeans Market Share by Region (2012)
The US Retail Sales of Adult Apparel (2010-2012)
The US Apparel Imports by Country (YTD May 2013) 
The US Adult Jeans Market (2008-2013)
Exports of “MADE in USA” Jeans (2013) 
The US Women’s Jeans Market (2008-2013)
The US Women’s Jeans Market Share by Distribution Channel (2013)
The US Men’s Jeans Market (2008-2013)
The US Children Jeans Market Size (2011-2012)
Amount of Money Consumers Spend on Denim Jeans (2012 vs. 2011)
Factors Important to Jeans Purchase (2013)
Historical Denim Jean Ownership Trend among US Consumers (2000-2012)
Increasing US GDP Per Capita (2004-2012)
Rising US Population (2004-2012)
The US Household Final Consumption Expenditure (2005-2012)
The US Online Retail Revenue Forecast (2011-2016E)
Share of Total Revenues by Coalition (2012)
VF Corp. Revenue & Net Income (2008–2012)
Revenue of Jeanswear Coalition (2010-2012)
Share of Net Sales by Segment (2012)
Net Sales & Net Loss of Fifth & Pacific Companies (2009–2012)
Share of Net Sales by Segment (2012)
Net Sales & Net Income of True Religion (2008-2012)
Share of Net Sales by Segment (2013)
Net Revenue & Net Income of Levi Strauss & Co.  (2009-2013)
The US Market for Adult Denim Jeans (2013-2017E)

List of Tables 

The US Retail Sales of Women’s and Men’s Apparel (2011 vs. 2012)
The US Apparel Imports by Value (YTD May 2013)
The US Market for Women’s Jeans (2012-2013)
Women\'s Jeans Sales by Price (2012-2013)
The US Market for Men’s Jeans (2012-2013)
Men\'s Jeans Sales by Price (2012-2013) 
Share of the US Premium Jeans Brands in Western Europe (2012)
Market Share of Jeans by Company (2009-2012)
Sales Growth of Key Players in Jeans Market (2009-2012)
Dependent & Independent Variables (2008– 2013)
Correlation Matrix 
Model Summary – Coefficient of Determination
Regression Coefficients Output 

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