The entire FMCG industry is influenced by the human search for "better." It is this notion that drives the Premiumization and Indulgence trend across the market, and supports its continued growth.
"TrendSights: Premiumization and Indulgence" explores the aspirational behavior that drives the purchase of higher-priced, more luxury items, and its influence on FMCG innovation. Your key questions answered:
Table of Contents
1. Trend snapshot
6. What next?
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The Soup market in Israel is forecast to register higher growth in both value and volume terms during 2014-2019 when compared to 2009-2014. Dried Soup (mixes) is the leading category by volume sales and is expected to gain maximum market share in value terms during 2014-2019. Hypermarkets & Supermarkets is the leading distribution channel in Israel’s Food market. Flexible packaging is the most widely used packaging material and Prize of...