ResearchMoz

The U.S. Parental App Market 2015

Research2guidance
Published Date » 2013-06-18
No. Of Pages » 99
   
 The U.S. Parental App Market 2015 is the only available report which focuses on the American market for mobile applications that support parents in successfully raising their children. The aim of the report is to provide a current overview of the market and forecasts concerning its future development, offering valuable insights to publishers, VCs and other funding organizations and healthcare companies. 
   
 Mobile apps that accompany parents during the first years of their children’s life are a niche market in the app-economy. Nevertheless, they represent an app category which has one of the highest relevancies for their users.  
   
 Parental apps can become a permanent companion during the first years of the life of a baby. Monetization chances are high because...
TABLE OF CONTENT

1. Preface and scope of the report 

2. Management summary

3. The addressable market for parental apps in the U.S. until 2015 
3.1. Development of minimum and maximum target group
3.2. Capable device penetration within the target group

4. The four categories of parental apps and best practice app profiles that illustrate the 
current state of the art

5. The supply side until 2015
5.1. The strong increase in the number of parental apps in the market
5.2. Development of the platform preference of app publishers
5.3. Development of the app category preference of app publishers
5.4. Development of the business model preference of app publishers

6. The demand side until 2015
6.1. The strong increase of total demand for parental apps
6.2. Development of the platform preference of parents
6.3. Development of the app category preference of parents
6.4. Development of the business model (paid, freemium) preference of parents

7. The value of the market until 2015
7.1. The total market size
7.2. Market size per platform
7.3. Market size per app category
7.4. Market size per business model

8. Appendix
8.1. List of charts and tables
8.2. Key market player profiles 

List of Tables


Table 1 – Categories of parental apps -18- 
Table 2 – Categories of parental apps (cont.) -19- 
Table 3 – AAWE Development Inc. -63-
Table 4 – BHI Technologies Inc. -64- 
Table 5 - ANDESigned -65- 
Table 6 – Seacloud Software -66- 
Table 7 - BabyCenter -67- -
Table 8 – Med ART Studios -68- 
Table 9 – Everyday Health Inc. -69- 
Table 10 – Kiwi Objects -70- 
Table 11 – Smallnest Inc. -71- 
Table 12 – Sevenlogics Inc. -72-
Table 13 - WebMD -73- 
Table 14 – Yangwoo Park -74- 
Table 15 – Fehners Software LLP -75- 
Table 16 - Creaplay -76- 
Table 17 - TappyTaps -77- 
Table 18 - WiThings -78-
Table 19 – Domus Technica -79-
Table 20 - Pertusoft -80-
Table 21 – The Knot Inc. -81-
Table 22 – Breet.Jia -82-
Table 23 – WhisperArts Books -83-
Table 24 – Penguin Apps -84-
Table 25 – St. Rose Dominican Hospitals -85
Table 26 – D2 Invest -86-
Table 27 – 23 Snaps Ltd. -87-
Table 28 – Earlybird Software LLC -88-
Table 29 – JaguArt -89-
Table 30 – Mead Johnson & Company LLC -90-
Table 31 - eVerbum -91-
Table 32 – dooblou -92-
Table 33 – BAWidgets -93-
Table 34 – Ibrahim Kurce -94-
Table 35 – PREIR -95-

List of Figures


Chart 1 – Distribution of the target group population 2010-2015 (in millions) -13-
Chart 2 – No. of smartphone and tablet users 2010-2015 (in millions) -14-
Chart 3 – No. and penetration of smartphone users 2010-2015 within target group (in millions) -15-
Chart 4 – No. and penetration of tablet users 2010-2015 within target group (in millions) -16-
Chart 5 – Total no. of parental apps 2010-2015 -31-
Chart 6 – Share of parental apps no. per platform -32-
Chart 7 – Total no. of parental apps by category -33-
Chart 8 – Parental paid apps category share -34-
Chart 9 – Parental free apps category share -35-
Chart 10 – No. of downloads for parental apps per platform and share of paid apps 2010-2015 (in millions) -37-
Chart 11 – No. of downloads for free and paid parental apps 2010-2015 (in millions) -38-
Chart 12 – No. of cumulated downloads for free and paid parental apps until May 2013 (in millions) -39-
Chart 13 – No. of downloads for free parental apps 2010-2015 (in millions) -40-
Chart 14 – No. of downloads for paid parental apps 2010-2015 (in millions) -41-
Chart 15 – No. of downloads by app category 2010-2015 (in millions) -42-
Chart 16 – No. of downloads for iOS by app category 2010-2015 (in millions) -43-
Chart 17 – Cumulated no. of downloads of free iOS parental apps until May 2013 (in millions) -44-© research2guidance 2013 12
Chart 18 – Cumulated no. of downloads of paid iOS parental apps until May 2013 (in millions) -45-
Chart 19 – No. of downloads for Android by app category 2010-2015 (in millions) -46-
Chart 20 – Cumulated no. of downloads of free Android parental apps until May 2013 (in millions) -47-
Chart 21 – Cumulated no. of downloads of paid Android parental apps until May 2013 (in millions) -48-
Chart 22 – No. of downloads for Windows Phone by app category 2010-2015 (in millions) -49-
Chart 23 – Share of parental apps downloads of total downloads per platform in Q1 2013 -50-
Chart 24 – Average number of monthly downloads per app and per platform -51-
Chart 25 – Average prices per download and for in-app purchases (in USD) -52-
Chart 26 – Parental apps market revenue per platform 2010-2015 (in millions USD) -54-
Chart 27 – Parental apps market revenue 2010-2015 (in millions USD) -55-
Chart 28 – Parental apps market revenue by app category 2010-2015 (in millions USD) -56-

Upcoming Reports:

Steam Boiler System Market - Global Industry Analysis, Size, Share, Trends, Analysis, Growth and Forecast 2014 - 2020
By - Transparency Market Research
The growing need of effective heating systems as well as the requirement of increasing operating efficiency of residential and commercial complexes has led to the widespread adoption of steam boiler systems. This technology provides high steam temperature and improved pressure parameters to achieve the heating and cooling requirements in industrial and residential areas. Low fuel consumption is a direct consequence of installing efficient steam boiler systems, which is one of the important parameters of installing new fuel efficient steam boiler systems. With development of technology...
Poland: cured meat products market
By - Williams and Marshal Strategy
This report presents a comprehensive overview of the cured meat products market in Poland and its state as of January 2014. It provides detailed analysis of the industry, its dynamics and structure. The purpose of the report is to describe the state of the cured meat products market in Poland, to present actual and retrospective information about the volumes and dynamics of production, imports, exports and consumption, the characteristics of the market for the period 2008-2012 and to build a forecast for the market development until 2018. In the same way, the report presents an elaborate...
Mouthwash Market - Global Industry Analysis, Size, Share, Trends, Analysis, Growth And Forecast, 2012 - 2018
By - Transparency Market Research
Mouthwash is a liquid which comprises of an antiseptic and is used for gargling or rinsing the mouth. Most of the population uses mouthwash in order to prevent dental caries/cavities. A Mouthwash maintains the pH level of mouth, thereby inhibiting the growth rate of oral bacteria. It also helps in curbing tooth decay caused due to oral bacteria.  Mouthwash consists of anti-plaque and anti-bacterial agents that kill plaque and THE bacteria that cause cavities, gingivitis, and bad breath. Mouthwash was invented in the 2700 B.C in Ayurveda and in Chinese medicine for the...

Research Assistance

We will be happy to help you find what you need.
Please call us or write us:

866-997-4948 (Us-Canada Toll Free)
Tel: +1-518-618-1030
Email: sales@researchmoz.us
Select License type:

Share this report

Related News

British Stocks Fell Flat after Decline in Retail Sales
Apr 23, 2015  
The shares of the top British companies were left mostly unchanged on Thursday, April 23, 2015, after an unforeseen fall in the national retail sales for this month making up for an increase in the utilities shares just 2 weeks before the general election. Whereas the expectation for a single party to win an outright majority on May 7, 2015 is very low, and the experts forecasting a...
Retail Clinics Touched 10 Million Annual Visits
Apr 23, 2015  
The proliferation of retail health means Americans are visiting retail clinics more than 10 million times a year at 1,800-plus locations, yet this convenient and low cost care model accounts for just a fraction of primary care in the U.S. Manatt Health, a health care consulting firm, said retail clinics represent about 2% of “all primary care encounters” in the U.S. even with the...
China Imposes a Fine on Mercedes of US$57 million
Apr 23, 2015  
A Chinese regulator said Thursday it has fined Mercedes Benz US$57 million on price-fixing charges in a wide-ranging probe of the auto industry that has prompted complaints foreign automakers are being treated unfairly. The unit of Germany's Daimler AG was fined for violating anti-monopoly law by enforcing minimum prices dealers were required to charge for vehicles and replacement parts,...
Zinc to Surpass Gold for Personal Portfolios
Apr 23, 2015  
The precious metals such as gold are in low gear, although miners are trying to have a better look. A lot of the Oxford Club Members are trying to give a fill to their metal portfolios.  There is speculation about zinc to outperform this year. Since mid March, the metal is up by 12.9% already. The numbers are much better than gold and market estimates are it is going to go even...
Copper Traders in the World Bracing for Inventory
Apr 23, 2015  
The copper traders in the world are in a dreaded state. China which is large consumer of copper has withdrawn demand due to slowdown of building boom, and market data for the week elucidates higher volumes consumed for intermediate copper concentrates rather than the finished material which has been the mainstay of global trade. It is sign of further tough times for copper traders, as...