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The UK Soft Drinks Market: What Consumers Drink and Why?

Published By :

Canadean

Published Date : Oct 2013

Category :

Beverages

No. of Pages : 100 Pages


Product Synopsis

This report provides the results for the Soft Drinks market in the UK from Canadean\'s unique, highly detailed study of consumers\' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?

Marketers in the Soft Drinks market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Soft Drinks market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the retail market has been characterized by an increase in the amount of discounted and own-brand products. Consumers have traded down in more essential product categories such as Bottled Water and Juices, while consumption has declined in product categories such as Sparkling Soft Drinks, Concentrates, Functional Drinks, Smoothies, and Ready to Drink Tea and Coffee. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the medium and heavy frequency bands and the amount of non-users should decrease.

What are the key drivers behind recent market changes?

Consumers\' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

  • Consumer data, based upon proprietary surveys and then consumer group tracking and modelling for the following specific categories: Bottled Water, Sparkling Soft Drinks, Concentrates, Functional Drinks, Smoothies, Juices, and Ready to Drink Tea and Coffee.
  • Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.
  • Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.
  • Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

  • Consumer analysis reveals that Older Consumers account for the largest share of the Soft Drinks market in the UK, while Tweens and Early Teens hold the smallest share. Older Consumers tend to have the greatest disposable income, making them an important target demographic for producers of premium Soft Drinks.
  • Consumption analysis indicates that Ready to Drink Tea and Coffee has the lowest consumer base among Soft Drinks in the UK. However, consumption tends to be Heavy among the low number of users that do consume Ready to Drink Tea and Coffee, suggesting strong returns for any product that is able to expand the category\'s consume base. 
  • Consumption frequency analysis indicates that the share of Heavy users of Bottled Water is high among Tweens and Early Teensin the UK. Health and wellness trends are the primary reasons for this.

Key Highlights

  • Consumer survey results highlight that Changing lifestages and Better value for money are the leading trends influencing consumers\' choices of Soft Drinks in the UK. The importance of the Better value for money trend is indicative of the weak state of the UK economy, with consumers carefully weighing the costs and benefits of the products they consume.
  • While branded products account for the majority of the UK Soft Drinks market, private label penetration is as high as over 55% in categories such as Juices. This is attributed to the strength of retailers\' private label programs, which are also becoming an alternative to brands in categories such as Smoothies and Bottled Water. In light of this trend, the market presence of branded products is likely to weaken in near future.
  • Although the UK market is relatively fragmented, the four largest retailers account for more than an 80% share of the Soft Drinks market in value terms. This indicates a high bargaining power compared to product manufacturers.
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)

2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data

3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Soft Drinks Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Bottled Water
3.2.2 Concentrates
3.2.3 Functional Drinks
3.2.4 Juices
3.2.5 Ready To Drink Tea and Coffee
3.2.6 Smoothies
3.2.7 Sparkling Soft Drinks
3.3 Behavioral Trends and Market Value
3.3.1 Bottled Water
3.3.2 Concentrates
3.3.3 Functional Drinks
3.3.4 Juices
3.3.5 Ready To Drink Tea and Coffee
3.3.6 Smoothies
3.3.7 Sparkling Soft Drinks

4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Bottled Water
4.1.2 Concentrates
4.1.3 Functional Drinks
4.1.4 Juices
4.1.5 Ready To Drink Tea and Coffee
4.1.6 Smoothies
4.1.7 Sparkling Soft Drinks
4.2 Consumer Profiles by Product Category
4.2.1 Bottled Water
4.2.2 Concentrates
4.2.3 Functional Drinks
4.2.4 Juices
4.2.5 Ready To Drink Tea and Coffee
4.2.6 Smoothies
4.2.7 Sparkling Soft Drinks

5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Soft Drinks Brand Choice and Private Label Consumer Penetration
5.2.1 Bottled Water
5.2.2 Concentrates
5.2.3 Functional Drinks
5.2.4 Juices
5.2.5 Ready To Drink Tea and Coffee
5.2.6 Smoothies
5.2.7 Sparkling Soft Drinks

6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers\' Product Choices
6.1.1 Overall Soft Drinks
6.1.2 Bottled Water
6.1.3 Concentrates
6.1.4 Functional Drinks
6.1.5 Juices
6.1.6 Ready To Drink Tea and Coffee
6.1.7 Smoothies
6.1.8 Sparkling Soft Drinks

7 Consumption Impact: Market Valuation
7.1 Soft Drinks Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Soft Drinks Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Soft Drinks Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category

8 Retailer Choice and Category Share
8.1 Retailer Volume Share
8.1.1 Retailer Volume Share in Soft Drinks
8.2 Retailer Volume Share by Category
8.2.1 Retail Share by Volume - Bottled Water
8.2.2 Retail Share by Volume - Concentrates
8.2.3 Retail Share by Volume - Functional Drinks
8.2.4 Retail Share by Volume - Juices
8.2.5 Retail Share by Volume - Ready To Drink Tea and Coffee
8.2.6 Retail Share by Volume - Smoothies
8.2.7 Retail Share by Volume - Sparkling Soft Drinks
8.3 Profiles of End-Consumers of Soft Drinks, by Retailer Used
8.3.1 Aldi
8.3.2 Asda
8.3.3 Co-Op/Somerfield
8.3.4 Iceland
8.3.5 Lidl
8.3.6 MandS
8.3.7 Morrisons
8.3.8 Sainsbury\'s
8.3.9 Tesco
8.3.10 Waitrose
8.3.11 Other

9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Table

Table 1: Volume Units for the Soft Drinks Market
Table 2: Foreign Exchange Rate - GBP vs. USD
Table 3: United Kingdom Survey Respondent profile (weighted), 2012
Table 4: United Kingdom Soft Drinks Value Share (%), by Age Groups, 2012
Table 5: United Kingdom Soft Drinks Value Share (%), by Gender, 2012
Table 6: United Kingdom Soft Drinks Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: United Kingdom Soft Drinks Value Share (%) by Education Level Achieved Groups, 2012
Table 8: United Kingdom Soft Drinks Value Share (%) by Wealth Groups, 2012
Table 9: United Kingdom Soft Drinks Value Share (%) by Busy Lives Groups, 2012
Table 10: United Kingdom Bottled Water Consumer Group Share (% market value), 2012
Table 11: United Kingdom Concentrates Consumer Group Share (% market value), 2012
Table 12: United Kingdom Functional Drinks Consumer Group Share (% market value), 2012
Table 13: United Kingdom Juices Consumer Group Share (% market value), 2012
Table 14: United Kingdom Ready To Drink Tea and Coffee Consumer Group Share (% market value), 2012
Table 15: United Kingdom Smoothies Consumer Group Share (% market value), 2012
Table 16: United Kingdom Sparkling Soft Drinks Consumer Group Share (% market value), 2012
Table 17: United Kingdom Total Bottled Water Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 18: United Kingdom Total Concentrates Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 19: United Kingdom Total Functional Drinks Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 20: United Kingdom Total Juices Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 21: United Kingdom Total Ready To Drink Tea and Coffee Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 22: United Kingdom Total Smoothies Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 23: United Kingdom Total Sparkling Soft Drinks Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 24: United Kingdom Bottled Water Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 25: United Kingdom Bottled Water Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 26: United Kingdom Concentrates Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 27: United Kingdom Concentrates Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 28: United Kingdom Functional Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 29: United Kingdom Functional Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 30: United Kingdom Juices Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 31: United Kingdom Juices Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 32: United Kingdom Ready To Drink Tea and Coffee Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 33: United Kingdom Ready To Drink Tea and Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 34: United Kingdom Smoothies Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 35: United Kingdom Smoothies Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 36: United Kingdom Sparkling Soft Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 37: United Kingdom Sparkling Soft Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 38: United Kingdom Bottled Water Consumer Profiles (% consumers by sub-group), 2012
Table 39: United Kingdom Concentrates Consumer Profiles (% consumers by sub-group), 2012
Table 40: United Kingdom Functional Drinks Consumer Profiles (% consumers by sub-group), 2012
Table 41: United Kingdom Juices Consumer Profiles (% consumers by sub-group), 2012
Table 42: United Kingdom Ready To Drink Tea and Coffee Consumer Profiles (% consumers by sub-group), 2012
Table 43: United Kingdom Smoothies Consumer Profiles (% consumers by sub-group), 2012
Table 44: United Kingdom Sparkling Soft Drinks Consumer Profiles (% consumers by sub-group), 2012
Table 45: United Kingdom Soft Drinks Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 46: United Kingdom Bottled Water Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 47: United Kingdom Concentrates Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 48: United Kingdom Functional Drinks Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 49: United Kingdom Juices Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 50: United Kingdom Ready To Drink Tea and Coffee Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 51: United Kingdom Smoothies Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 52: United Kingdom Sparkling Soft Drinks Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 53: United Kingdom, Soft Drinks: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 54: United Kingdom, Bottled Water: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 55: United Kingdom, Concentrates: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 56: United Kingdom, Functional Drinks: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 57: United Kingdom, Juices: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 58: United Kingdom, Ready To Drink Tea and Coffee: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 59: United Kingdom, Smoothies: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 60: United Kingdom, Sparkling Soft Drinks: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 61: United Kingdom Soft Drinks Market Value (Pound Sterling million), by Category, 2012
Table 62: United Kingdom Soft Drinks Market Value (US$ million), by Category, 2012
Table 63: United Kingdom Soft Drinks Market Volume (Ltrs m), by Category, 2012
Table 64: United Kingdom Soft Drinks Market Value (US$ million), by Category, 2012
Table 65: United Kingdom Soft Drinks Expenditure Per Capita (Pound Sterling), by Category, 2012
Table 66: United Kingdom Soft Drinks Expenditure Per Capita (US$), by Category, 2012
Table 67: United Kingdom Soft Drinks Expenditure Per Household (Pound Sterling), by Category
Table 68: United Kingdom Soft Drinks Expenditure Per Household (US$), by Category
Table 69: United Kingdom Soft Drinks Market Volume (Ltrs m), by Category, 2012
Table 70: United Kingdom Soft Drinks Consumption Per Capita (Ltrs), by Category, 2012
Table 71: United Kingdom Soft Drinks Consumption Per Household (Ltrs), by Category, 2012
Table 72: United Kingdom Soft Drinks Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2012
Table 73: United Kingdom Bottled Water Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 74: United Kingdom Concentrates Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 75: United Kingdom Functional Drinks Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 76: United Kingdom Juices Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 77: United Kingdom Ready To Drink Tea and Coffee Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 78: United Kingdom Smoothies Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 79: United Kingdom Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 80: United Kingdom: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Aldi (% by Subgroup, as tracked by the Survey), 2012
Table 81: United Kingdom: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Asda (% by Subgroup, as tracked by the Survey), 2012
Table 82: United Kingdom: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Co-Op/Somerfield (% by Subgroup, as tracked by the Survey), 2012
Table 83: United Kingdom: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Iceland (% by Subgroup, as tracked by the Survey), 2012
Table 84: United Kingdom: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Lidl (% by Subgroup, as tracked by the Survey), 2012
Table 85: United Kingdom: Profile of Soft Drinks Consumers Whose Goods Mainly Come From MandS (% by Subgroup, as tracked by the Survey), 2012
Table 86: United Kingdom: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Morrisons (% by Subgroup, as tracked by the Survey), 2012
Table 87: United Kingdom: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Sainsbury\'s (% by Subgroup, as tracked by the Survey), 2012
Table 88: United Kingdom: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Tesco (% by Subgroup, as tracked by the Survey), 2012
Table 89: United Kingdom: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Waitrose (% by Subgroup, as tracked by the Survey), 2012
Table 90: United Kingdom: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Chart

Figure 1: Consumer Trends Report Methodology
Figure 2: United Kingdom Soft Drinks Value Share (%), by Age Groups, 2012
Figure 3: United Kingdom Soft Drinks Value Share (%), by Gender, 2012
Figure 4: United Kingdom Soft Drinks Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: United Kingdom Soft Drinks Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: United Kingdom Soft Drinks Value Share (%) by Wealth Groups, 2012
Figure 7: United Kingdom Soft Drinks Value Share (%) by Busy Lives Groups, 2012
Figure 8: United Kingdom Bottled Water Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: United Kingdom Bottled Water Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: United Kingdom Concentrates Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: United Kingdom Concentrates Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: United Kingdom Functional Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: United Kingdom Functional Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: United Kingdom Juices Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: United Kingdom Juices Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: United Kingdom Ready To Drink Tea and Coffee Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 17: United Kingdom Ready To Drink Tea and Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 18: United Kingdom Smoothies Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 19: United Kingdom Smoothies Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 20: United Kingdom Sparkling Soft Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 21: United Kingdom Sparkling Soft Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 22: United Kingdom Soft Drinks Market Share (US$ million), by Category, 2012
Figure 23: United Kingdom Soft Drinks Expenditure Per Capita (US$), by Category, 2012
Figure 24: United Kingdom Soft Drinks Expenditure Per Household (US$), by Category
Figure 25: United Kingdom Soft Drinks Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2012
Figure 26: United Kingdom Bottled Water Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 27: United Kingdom Concentrates Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 28: United Kingdom Functional Drinks Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 29: United Kingdom Juices Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 30: United Kingdom Ready To Drink Tea and Coffee Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 31: United Kingdom Smoothies Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 32: United Kingdom Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume (Ltrs m), 2012

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